Retail TouchPoints

MARCH 10, 2025

I drew on some of my experiences as a retailer, focusing on loyalty and using customer data, Hawkins said in an interview with Retail TouchPoints. After all, as the CEO of the Center for Advancing Retail & Technology , he has seen his fair share of retailers struggling to keep up with the industrys rapid pace of change.

Retail 200

Retail Technology Customer Loyalty Books 200

Omnisend

MARCH 16, 2021

Have you ever received a product recommendation that just didn’t make sense? In ecommerce, you always want the message you send to be relevant to your customer. 4 Benefits of Personalized Product Recommendations for Ecommerce. Product recommendations are products that appear onsite, in emails, or in other marketing messages.

Recommendation 158

Recommendation Accessories eCommerce Customer 158

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. AI-powered personalized recommendations.

Mobile 328

Mobile Customer Data Recommendation Fashion 328

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

Groove

NOVEMBER 17, 2020

Though both are great for increasing efficiency and creating a positive customer experience, we recommend keeping your core needs in mind when making a decision. Klaviyo is a marketing automation platform that provides the tools necessary for online businesses to build meaningful customer relationships. Customer Insights.

BigCommerce 300

BigCommerce Customer Data Social Media eCommerce 300

Optimizely

MARCH 25, 2019

Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Zam is constantly analyzing all of your customer data and serving up predictive and prescriptive insights that — with one click — you use to interact directly with the right customers and offer the right products at the right time.

Marketing 79

Marketing Customer Data B2C Demo 79

Retail TouchPoints

MARCH 23, 2023

Prada Group will leverage the Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer to create unified customer profiles and deliver personalized experiences across every channel in real time. The retailer will tap into vast amounts of data in order to deliver relevant content to its customers at the right moments.

Omnichannel 312

Omnichannel Customer Experience Accessories Customer Data 312

Retail TouchPoints

MARCH 24, 2022

This customized technology creates a digital 3D model of the customer’s feet that is used to recommend their ideal work boot size and any additional foot support. In a partnership between Red Wing and Superfeet , stores also will offer insole recommendations and the ability to purchase custom 3D printed footbeds.

Recommendation 277

Recommendation Technology Customer Data Information 277

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Personalization can take many forms, from customized product recommendations to special offers based on past purchase behavior. How to Implement: Use customer data to send personalized emails or offers, such as birthday discounts or promotions, based on their purchase history.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Optimizely

NOVEMBER 27, 2018

Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. With customer data powering your B2C marketing, you can drive far higher conversion rates for your email marketing and much higher revenue.

Customer Data 366

Customer Data B2C Subscription Channel 366

Optimizely

JUNE 18, 2020

A major part of staying competitive (and candidly, simply keeping up with the times) is effectively leveraging customer data. In today’s world there’s no shortage of data brands have access to from marketing data to merchandising data and more. Ouai Utilizes Data to Deliver Product Recommendations.

Beauty and Health 273

Beauty and Health Multi-channel Recommendation Customer Data 273

Retail TouchPoints

MARCH 30, 2021

Asian online fashion and lifestyle website Zalora is deploying the Algonomy Hyper-Personalization Suite to offer real-time, personalized interactions across all touch points on its customers’ digital journey, including search, content, browse and product recommendations.

Mobile 246

Mobile eCommerce Accessories Apparel 246

Optimizely

DECEMBER 3, 2020

Now the question is, how do you use this data from customer acquisition to browsing, purchase, loyalty, review, and customer service to win the rest of this holiday season and into the next year? Not all CDPs are created equally, but all CDPs start with the collection of your customer data.

Marketing 195

Marketing Beauty and Health Customer Data Sporting Goods 195

Groove

SEPTEMBER 1, 2020

Klaviyo is a data science company that focuses on making personalized content through data-driven decision making. The platform allows businesses to leverage rich customer data for segmentation, personalization, targeting and more. Klaviyo SMS.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Retail TouchPoints

APRIL 15, 2021

Rinkit plans to use the Emarsys solution to analyze, identify and contextualize actionable customer insights in order to amplify the value of its growing customer database.

Customer 264

Customer Customer Experience Customer Data Recommendation 264

Retail TouchPoints

JANUARY 17, 2023

For brands, these signals can be found in customer data. Those with a unified, 360-degree approach to their first-party data can identify a customer on the verge of churning — and take proactive measures to prevent it. Has a loyal customer been placing orders less frequently?

Customer 321

Customer Customer Data Other Marketing 321

Retail TouchPoints

DECEMBER 25, 2024

This article will touch on the impact in-store and online returns make to retailers and will provide recommended strategies to offset the surge in returns this holiday season. By analyzing customer data, retailers can better understand which items are being returned the most, helping minimize the financial losses.

Shipping Costs 162

Shipping Costs Social Media Electronics Customer Loyalty 162

Retail TouchPoints

AUGUST 16, 2022

Since these users make up a significant portion of customers, merchants cannot overlook this demographic. It also asks how “recently added” products can be successfully integrated into recommendation systems when they have no prior engagement. Data remains safe, and retailers can comply with stricter consumer privacy laws.

eCommerce 264

eCommerce Consumer Merchant Services Recommendation 264

Retail TouchPoints

MARCH 27, 2025

These virtual shopping agents can analyze customer data in real time to provide personalized recommendations, track orders, process returns and handle more complicated transactions. This inflexibility vexes shoppers, which can result in abandoned carts and lost loyalty.

Payment Services 147

Payment Services Multi-channel Customer Experience Shipping Costs 147

Optimizely

NOVEMBER 5, 2020

We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable. The argument for loyalty programs does not end here.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

Retail TouchPoints

AUGUST 5, 2024

Additionally, conversational commerce can be a sophisticated virtual assistant engine that combines voice prompts and on-screen filtering to guide users through the buying process and offer robust, personalized recommendation options. Perhaps more important than customer data, however, is a unified product record.

Live Chat 278

Live Chat eCommerce Customer Experience Recommendation 278

Retail TouchPoints

JUNE 5, 2024

AI ’ s Current Impact on Retail In many ways, AI enables ecommerce companies to understand customers more deeply, engage them intelligently, fulfill demand efficiently and modernize the shopping experience. But when it’s trained on the right data, AI shines. The end result? Raj De Datta serves as Co-founder and CEO of Bloomreach.

eCommerce 289

eCommerce Recommendation Customer Experience Technology 289

Retail TouchPoints

FEBRUARY 15, 2023

and all of those have a data and analytics element, which is what we’re helping them figure out.” AI.Retail doesn’t replace “execution systems” like a customer data platform (CDP), pricing system or assortment planning tool; instead, it helps retailers feed better information into those systems, explained Standish.

Supplies 290

Supplies Merchant Services Retail Customer Data 290

Kissmetrics

OCTOBER 5, 2021

For example, some techniques like customer recommendations may not work for everyone. Add “Recommendations for You” We’ve already talked about some email personalization techniques, and now it’s time to dig deeper. However, the ultimate goal is to convert readers into customers. It seems pointless, doesn’t it?

eCommerce 334

eCommerce Recommendation Customer Data Marketing 334

Optimizely

SEPTEMBER 6, 2018

If marketers aren’t recognizing the fact that the second purchase is the most important purchase in terms of driving customer loyalty, they aren’t taking advantage of their biggest opportunity to maximize customer lifetime value. Make targeted recommendations for second purchases. Work in real-time for maximum relevance.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Retail TouchPoints

MARCH 3, 2023

Over time, the brand has expanded its personalization program to show customers products that are often purchased with the item they are viewing, display items that can be bundled with products in a customer’s cart, and recommend additional products in the emails it sends to confirm transactions.

Consumer 283

Consumer Customer Loyalty Customer Experience Recommendation 283

Groove

JULY 21, 2020

We recommend leveraging the tool when preparing for the holidays , as it helps to drive more online revenue with much less effort. Easily import customer data into Klaviyo, and use it to personalize your content and campaigns. Klaviyo customers generated over $3.7 Klaviyo Pricing: Estimating Cost. Conclusion.

eCommerce 328

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 328

Kissmetrics

AUGUST 24, 2017

You definitely knew that… cue engineers and marketers nodding their head slowly … Customer Data Management with Segment. Customer data management platforms are the right way to go for leveraging customer event data across your company. Kissmetrics is a Customer Engagement Automation platform.

Customer Data 248

Customer Data Events Travel Management 248

Retail TouchPoints

MARCH 20, 2024

Conversational commerce gained popularity when one-click online shopping rose and brands were losing face-to-face customer interaction but still wanted to create an intimate and personalized consumer experience. These needs include information on current trends, knowledge about the customer (e.g.

Small Business Retail 277

Small Business Retail Recommendation Consumer Customer Data 277

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner.

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Multi-channel POS Customer Data Channel 246

Retail TouchPoints

FEBRUARY 2, 2022

If you’re in doubt, read along as I share the top five questions I receive from retailers on data and pricing and how I recommend each question is approached. How much data do I need to shift support and drive my overall pricing strategy? Everyone starts somewhere, and it’s OK wherever you are at in your data journey.

Retail 246

Retail Recommendation Outdoor Customer Data 246

Retail TouchPoints

JANUARY 4, 2022

Best Buy Ads will be available for partner brands and services looking to reach customers both on Best Buy’s own channels and through external sites. The ad firm will utilize Best Buy’s internal customer data to recommend relevant methods of connecting with shoppers based on their habits. “We

Omnichannel 290

Omnichannel Customer Data Mobile Recommendation 290

Retail TouchPoints

SEPTEMBER 8, 2023

Forrester recommended careful selection of tools from the 11,000+ martech vendors to facilitate experience delivery based on deep customer understanding.

B2C 263

B2C Marketing Technology Customer Data 263

Retail TouchPoints

AUGUST 2, 2021

This November and December, we can expect that these technologies will assist in conversion and basket size due to self-learning algorithms offering suggestions or recommendations. Customers are already used to tapping retailers for support with their purchasing decisions. Computer Vision for Faster Shopping.

Retail 317

Retail Technology Recommendation Information 317

Retail TouchPoints

FEBRUARY 27, 2023

When we’re talking about the inventory buildup, it should be a strategic discounting/promotional strategy based on sophisticated customer data analytics,” said Ted Vaughan, Audit Office Managing Partner at BDO in an interview with Retail TouchPoints. It’s the data we don’t understand that will hurt us ,” said Brown.

Supplies 262

Supplies Retail Customer Data Technology 262

Retail TouchPoints

OCTOBER 31, 2023

Through the effective use of their customer data and clienteling capabilities, retailers can craft deeply personalized shopping experiences, making the wardrobe refresh portion of the RTO journey much more enjoyable for the customer.

Customer 279

Customer Retail Recommendation Fashion 279

Groove

SEPTEMBER 24, 2020

eCommerce marketing tools are great for winning back lost customers, capturing abandoned carts, offering product recommendations and so much more. Using a tool like Klaviyo is beneficial for businesses that want to utilize their customer data to create segmented and customized offers. Klaviyo Integrations.

Customer Data 219

Customer Data BigCommerce eCommerce Marketing Document 219