Groove

OCTOBER 11, 2024

Personalization is key as well, and you can leverage customer data to give your messages a personal touch. This can be as simple as addressing recipients by name or as advanced as sending recommendations based on prior purchases. Your emails should also reflect your brand identity through consistent design and messaging.

Management 347

Management Marketing eCommerce Recommendation 347

Optimizely

MARCH 25, 2019

Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Zam is constantly analyzing all of your customer data and serving up predictive and prescriptive insights that — with one click — you use to interact directly with the right customers and offer the right products at the right time.

Marketing 79

Marketing Customer Data B2C Demo 79

Retail TouchPoints

MARCH 23, 2023

Prada Group will leverage the Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer to create unified customer profiles and deliver personalized experiences across every channel in real time. The retailer will tap into vast amounts of data in order to deliver relevant content to its customers at the right moments.

Omnichannel 307

Omnichannel Customer Experience Accessories Customer Data 307

Optimizely

NOVEMBER 27, 2018

Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. With customer data powering your B2C marketing, you can drive far higher conversion rates for your email marketing and much higher revenue.

Customer Data 366

Customer Data B2C Subscription Channel 366

Retail TouchPoints

MARCH 24, 2022

This customized technology creates a digital 3D model of the customer’s feet that is used to recommend their ideal work boot size and any additional foot support. In a partnership between Red Wing and Superfeet , stores also will offer insole recommendations and the ability to purchase custom 3D printed footbeds.

Recommendation 272

Recommendation Technology Customer Data Information 272

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 298

Merchant Services Shopify Subscription Multi-channel 298

Optimizely

JUNE 18, 2020

A major part of staying competitive (and candidly, simply keeping up with the times) is effectively leveraging customer data. In today’s world there’s no shortage of data brands have access to from marketing data to merchandising data and more. Ouai Utilizes Data to Deliver Product Recommendations.

Beauty and Health 273

Beauty and Health Multi-channel Recommendation Customer Data 273

Retail TouchPoints

MARCH 30, 2021

Asian online fashion and lifestyle website Zalora is deploying the Algonomy Hyper-Personalization Suite to offer real-time, personalized interactions across all touch points on its customers’ digital journey, including search, content, browse and product recommendations.

Mobile 246

Mobile eCommerce Accessories Apparel 246

Optimizely

DECEMBER 3, 2020

Now the question is, how do you use this data from customer acquisition to browsing, purchase, loyalty, review, and customer service to win the rest of this holiday season and into the next year? Not all CDPs are created equally, but all CDPs start with the collection of your customer data.

Marketing 195

Marketing Beauty and Health Customer Data Sporting Goods 195

Groove

NOVEMBER 17, 2020

Though both are great for increasing efficiency and creating a positive customer experience, we recommend keeping your core needs in mind when making a decision. Klaviyo is a marketing automation platform that provides the tools necessary for online businesses to build meaningful customer relationships. Customer Insights.

BigCommerce 269

BigCommerce Customer Data Social Media eCommerce 269

Groove

SEPTEMBER 1, 2020

Klaviyo is a data science company that focuses on making personalized content through data-driven decision making. The platform allows businesses to leverage rich customer data for segmentation, personalization, targeting and more. Klaviyo SMS.

eCommerce Marketing 369

eCommerce Marketing Social Media Mobile eCommerce eCommerce 369

Retail TouchPoints

OCTOBER 16, 2024

Understanding AI Pricing Strategies Put simply, AI pricing uses algorithms to set optimal prices for products by analyzing vast amounts of data, identifying trends among the various factors impacting prices and basket composition.

Consumer 301

Consumer Retail Recommendation Customer Loyalty 301

Retail TouchPoints

APRIL 15, 2021

Rinkit plans to use the Emarsys solution to analyze, identify and contextualize actionable customer insights in order to amplify the value of its growing customer database.

Customer 261

Customer Customer Experience Customer Data Recommendation 261

Retail TouchPoints

JANUARY 9, 2025

Instead, its imperative that brands identify and market to those who are most likely to generate a high revenue over the customer lifecycle. In fact, rather than looking at lifetime value or customer acquisition cost (CAC) as standalone metrics, it is recommended to analyze the LTV:CAC ratio.

Customer 283

Customer Marketing Social Media Customer Data 283

Retail TouchPoints

JANUARY 17, 2023

For brands, these signals can be found in customer data. Those with a unified, 360-degree approach to their first-party data can identify a customer on the verge of churning — and take proactive measures to prevent it. Has a loyal customer been placing orders less frequently?

Customer 318

Customer Customer Data Other Marketing 318

Retail TouchPoints

MARCH 20, 2024

Conversational commerce gained popularity when one-click online shopping rose and brands were losing face-to-face customer interaction but still wanted to create an intimate and personalized consumer experience. These needs include information on current trends, knowledge about the customer (e.g.

Small Business Retail 273

Small Business Retail Recommendation Consumer Customer Data 273

Retail TouchPoints

AUGUST 16, 2022

Since these users make up a significant portion of customers, merchants cannot overlook this demographic. It also asks how “recently added” products can be successfully integrated into recommendation systems when they have no prior engagement. Data remains safe, and retailers can comply with stricter consumer privacy laws.

eCommerce 261

eCommerce Consumer Merchant Services Recommendation 261

Optimizely

NOVEMBER 5, 2020

We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable. The argument for loyalty programs does not end here.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

Kissmetrics

OCTOBER 5, 2021

For example, some techniques like customer recommendations may not work for everyone. Add “Recommendations for You” We’ve already talked about some email personalization techniques, and now it’s time to dig deeper. However, the ultimate goal is to convert readers into customers. It seems pointless, doesn’t it?

eCommerce 334

eCommerce Recommendation Customer Data Marketing 334

Retail TouchPoints

AUGUST 5, 2024

Additionally, conversational commerce can be a sophisticated virtual assistant engine that combines voice prompts and on-screen filtering to guide users through the buying process and offer robust, personalized recommendation options. Perhaps more important than customer data, however, is a unified product record.

Live Chat 274

Live Chat eCommerce Customer Experience Recommendation 274

Optimizely

SEPTEMBER 6, 2018

If marketers aren’t recognizing the fact that the second purchase is the most important purchase in terms of driving customer loyalty, they aren’t taking advantage of their biggest opportunity to maximize customer lifetime value. Make targeted recommendations for second purchases. Work in real-time for maximum relevance.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Retail TouchPoints

JUNE 5, 2024

AI ’ s Current Impact on Retail In many ways, AI enables ecommerce companies to understand customers more deeply, engage them intelligently, fulfill demand efficiently and modernize the shopping experience. But when it’s trained on the right data, AI shines. The end result? Raj De Datta serves as Co-founder and CEO of Bloomreach.

eCommerce 284

eCommerce Recommendation Customer Experience Technology 284

Retail TouchPoints

FEBRUARY 15, 2023

and all of those have a data and analytics element, which is what we’re helping them figure out.” AI.Retail doesn’t replace “execution systems” like a customer data platform (CDP), pricing system or assortment planning tool; instead, it helps retailers feed better information into those systems, explained Standish.

Merchant Services 284

Merchant Services Supplies Retail Customer Data 284

Kissmetrics

AUGUST 24, 2017

You definitely knew that… cue engineers and marketers nodding their head slowly … Customer Data Management with Segment. Customer data management platforms are the right way to go for leveraging customer event data across your company. Kissmetrics is a Customer Engagement Automation platform.

Customer Data 248

Customer Data Events Travel Management 248

Retail TouchPoints

MARCH 3, 2023

Over time, the brand has expanded its personalization program to show customers products that are often purchased with the item they are viewing, display items that can be bundled with products in a customer’s cart, and recommend additional products in the emails it sends to confirm transactions.

Consumer 277

Consumer Customer Loyalty Customer Experience Recommendation 277

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner.

Multi-channel 246

Multi-channel POS Customer Data Mobile 246

Retail TouchPoints

FEBRUARY 2, 2022

If you’re in doubt, read along as I share the top five questions I receive from retailers on data and pricing and how I recommend each question is approached. How much data do I need to shift support and drive my overall pricing strategy? Everyone starts somewhere, and it’s OK wherever you are at in your data journey.

Retail 246

Retail Recommendation Outdoor Customer Data 246

Retail TouchPoints

SEPTEMBER 8, 2023

Forrester recommended careful selection of tools from the 11,000+ martech vendors to facilitate experience delivery based on deep customer understanding.

B2C 260

B2C Marketing Technology Customer Data 260

Retail TouchPoints

JANUARY 4, 2022

Best Buy Ads will be available for partner brands and services looking to reach customers both on Best Buy’s own channels and through external sites. The ad firm will utilize Best Buy’s internal customer data to recommend relevant methods of connecting with shoppers based on their habits. “We

Omnichannel 284

Omnichannel Customer Data Mobile Recommendation 284

Retail TouchPoints

AUGUST 2, 2021

This November and December, we can expect that these technologies will assist in conversion and basket size due to self-learning algorithms offering suggestions or recommendations. Customers are already used to tapping retailers for support with their purchasing decisions. Computer Vision for Faster Shopping.

Retail 313

Retail Technology Recommendation Information 313

Retail TouchPoints

FEBRUARY 27, 2023

When we’re talking about the inventory buildup, it should be a strategic discounting/promotional strategy based on sophisticated customer data analytics,” said Ted Vaughan, Audit Office Managing Partner at BDO in an interview with Retail TouchPoints. It’s the data we don’t understand that will hurt us ,” said Brown.

Supplies 259

Supplies Retail Customer Data Technology 259

Optimizely

JANUARY 28, 2020

With nearly infinite choices at their fingertips, lasting loyalty can only be achieved through a strategic, customer-centric approach that permeates the entire ecommerce operation. Marketers like you need access to customer data to gain deep insights into your buyers and drive real results. Take product recommendation emails.

Marketing 195

Marketing Multi-channel Social Media Customer Data 195

Retail TouchPoints

OCTOBER 31, 2023

Through the effective use of their customer data and clienteling capabilities, retailers can craft deeply personalized shopping experiences, making the wardrobe refresh portion of the RTO journey much more enjoyable for the customer.

Customer 274

Customer Retail Recommendation Fashion 274

Groove

JULY 21, 2020

We recommend leveraging the tool when preparing for the holidays , as it helps to drive more online revenue with much less effort. Easily import customer data into Klaviyo, and use it to personalize your content and campaigns. Klaviyo customers generated over $3.7 Klaviyo Pricing: Estimating Cost. Conclusion.

eCommerce 296

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 296

Groove

SEPTEMBER 24, 2020

eCommerce marketing tools are great for winning back lost customers, capturing abandoned carts, offering product recommendations and so much more. Using a tool like Klaviyo is beneficial for businesses that want to utilize their customer data to create segmented and customized offers. Klaviyo Integrations.

Customer Data 210

Customer Data BigCommerce eCommerce Marketing Document 210

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Product Recommendations. Dynamic Websites.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Optimizely

JUNE 16, 2020

If you are not using a customer data platform (CDP) where you can integrate your ecommerce website data with all the other key systems you rely on such as loyalty, ad tech, customer service, social media and email marketing systems, you cannot build a single view of the customer that stitches together the entire timeline of each customer.

Social Media 273

Social Media Customer Data Recommendation Definition 273