Retail TouchPoints

JANUARY 2, 2024

The real opportunity lies in using your digital product strategy as a way of improving the customer experience (CX) and finding new growth opportunities. Use Existing Data and Research to Find New Revenue Streams Launching a new revenue stream can be costly, risky and time-consuming. Skin Rocks took a similar approach.

Improvements 282

Improvements Retail Mobile Customer Experience 282

Retail TouchPoints

OCTOBER 31, 2023

Through the effective use of their customer data and clienteling capabilities, retailers can craft deeply personalized shopping experiences, making the wardrobe refresh portion of the RTO journey much more enjoyable for the customer.

Customer 279

Customer Retail Recommendation Fashion 279

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. AI-powered personalized recommendations.

Mobile 328

Mobile Customer Data Recommendation Fashion 328

Retail TouchPoints

DECEMBER 23, 2022

Discounting and perks like free shipping have been successful drivers of Black Friday and Cyber Monday campaigns; however, dropping prices is not a winning strategy that creates a path to profitability. In fact, not only does discounting eat into margins, it reduces Average Order Value and Customer Lifetime Value as a result.

eCommerce 261

eCommerce Shipping Costs Retail Recommendation 261

Retail TouchPoints

DECEMBER 25, 2024

This article will touch on the impact in-store and online returns make to retailers and will provide recommended strategies to offset the surge in returns this holiday season. Retailers that have tried to prevent these behaviors have begun implementing strategies to account for frequent and fraudulent returns.

Shipping Costs 162

Shipping Costs Social Media Electronics Customer Loyalty 162

Groove

NOVEMBER 17, 2020

Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Though both are great for increasing efficiency and creating a positive customer experience, we recommend keeping your core needs in mind when making a decision. Data Science & Reporting.

BigCommerce 300

BigCommerce Customer Data Social Media eCommerce 300

Groove

SEPTEMBER 1, 2020

Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. SMS marketing, or text message marketing, is a powerful tool to communicate with customers. Today, many consumers open text messages fairly quickly once they notice the notification.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Retail TouchPoints

MARCH 27, 2025

These virtual shopping agents can analyze customer data in real time to provide personalized recommendations, track orders, process returns and handle more complicated transactions. As this technology continues to evolve, personal shopping concierges will play a crucial role in shaping the future of retail customer experiences.

Payment Services 147

Payment Services Multi-channel Customer Experience Shipping Costs 147

Retail TouchPoints

MARCH 30, 2021

Asian online fashion and lifestyle website Zalora is deploying the Algonomy Hyper-Personalization Suite to offer real-time, personalized interactions across all touch points on its customers’ digital journey, including search, content, browse and product recommendations.

Mobile 246

Mobile eCommerce Accessories Apparel 246

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

Optimizely

NOVEMBER 5, 2020

We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable. The argument for loyalty programs does not end here.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

Optimizely

NOVEMBER 27, 2018

Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. With customer data powering your B2C marketing, you can drive far higher conversion rates for your email marketing and much higher revenue.

Customer Data 366

Customer Data B2C Subscription Channel 366

Retail TouchPoints

AUGUST 5, 2024

Additionally, conversational commerce can be a sophisticated virtual assistant engine that combines voice prompts and on-screen filtering to guide users through the buying process and offer robust, personalized recommendation options. Perhaps more important than customer data, however, is a unified product record.

Live Chat 278

Live Chat eCommerce Customer Experience Recommendation 278

Retail TouchPoints

FEBRUARY 2, 2022

In fact, there’s no reason you should be missing dinner any night of the week to deal with the data dilemma when it comes to pricing. In my experience, the data is what keeps retailers from making the big jump to new pricing technologies and strategies. Do I need competitive data? Who do I talk to about my data?

Retail 246

Retail Recommendation Outdoor Customer Data 246

Retail TouchPoints

SEPTEMBER 5, 2024

They’ve been leveraging AI for a number of years in the form of chatbots, product recommendation engines, self-checkouts and many other use cases. Broadly speaking, merchandising refers to all efforts and strategies to market and sell products to customers once they’ve entered a store (either brick-and-mortar or an ecommerce site).

Retail 312

Retail Reference Social Media Technology 312

Retail TouchPoints

APRIL 17, 2024

By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing. Strategies for Adapting in a Cookieless World As the industry braces for the gradual loss of data, priorities pivot.

Social Media 311

Social Media B2C B2B Customer Data 311

Retail TouchPoints

MARCH 3, 2023

Over time, the brand has expanded its personalization program to show customers products that are often purchased with the item they are viewing, display items that can be bundled with products in a customer’s cart, and recommend additional products in the emails it sends to confirm transactions.

Consumer 283

Consumer Customer Loyalty Customer Experience Recommendation 283

Retail TouchPoints

FEBRUARY 15, 2023

and all of those have a data and analytics element, which is what we’re helping them figure out.” AI.Retail doesn’t replace “execution systems” like a customer data platform (CDP), pricing system or assortment planning tool; instead, it helps retailers feed better information into those systems, explained Standish.

Supplies 290

Supplies Merchant Services Retail Customer Data 290

Retail TouchPoints

JANUARY 30, 2024

Here are six fundamental aspects of crafting a robust Gen AI strategy for businesses. Each of these pillars presents unique opportunities to leverage the potential of Gen AI in a way that not only drives business innovation but also ensures positive human interaction, particularly in customer service roles.

Retail 340

Retail Customer Experience Technology Customer Data 340

Retail TouchPoints

JANUARY 17, 2023

For brands, these signals can be found in customer data. Those with a unified, 360-degree approach to their first-party data can identify a customer on the verge of churning — and take proactive measures to prevent it. Has a loyal customer been placing orders less frequently?

Customer 321

Customer Customer Data Other Marketing 321

Retail TouchPoints

MARCH 28, 2023

The LiveRamp campaign was designed to provide Dollar General and its brand partners with a deeper understanding of hard-to-reach rural audiences across populations and geographies, to create a more robust and dynamic view of customers all the way from exposure to purchase.

Customer 298

Customer Customer Data Improvements Marketing 298

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 263

B2C Marketing Technology Customer Data 263

Retail TouchPoints

DECEMBER 17, 2021

Omnichannel is a buzzword in the world of retail customer experience. But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. When implementing an omnichannel-focused strategy, it’s not necessary to launch every channel at once.

Omnichannel 328

Omnichannel Multichannel Multi-channel Customer Retention 328

Groove

JULY 21, 2020

We recommend leveraging the tool when preparing for the holidays , as it helps to drive more online revenue with much less effort. Easily import customer data into Klaviyo, and use it to personalize your content and campaigns. Then, review results and optimize your email marketing strategy directly in the Klaviyo interface.

eCommerce 328

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 328

Retail TouchPoints

JANUARY 4, 2023

Beyond the listed menu options, website search bars determine how quickly customers can find specific products and pairings. The search bar can be enhanced with autofill options like “suggested” or “similar” product recommendations. Want more insights from the 2022 Omnichannel Retail Index to guide your 2023 strategies and tactics?

eCommerce 302

eCommerce Omnichannel Comparison Shopping Recommendation 302

Retail TouchPoints

MARCH 20, 2024

The void that a cookieless world will bring will be indisputable if they don’t figure out an alternative strategy — one that will work for the marketing, advertising and consumer sides. These needs include information on current trends, knowledge about the customer (e.g. what they purchased last time), and pattern recognition (i.e.

Small Business Retail 277

Small Business Retail Recommendation Consumer Customer Data 277

Retail TouchPoints

JUNE 5, 2024

AI ’ s Current Impact on Retail In many ways, AI enables ecommerce companies to understand customers more deeply, engage them intelligently, fulfill demand efficiently and modernize the shopping experience. But when it’s trained on the right data, AI shines. The end result? Raj De Datta serves as Co-founder and CEO of Bloomreach.

eCommerce 289

eCommerce Recommendation Customer Experience Technology 289

Retail TouchPoints

AUGUST 16, 2022

Since these users make up a significant portion of customers, merchants cannot overlook this demographic. It also asks how “recently added” products can be successfully integrated into recommendation systems when they have no prior engagement. It is no secret that merchants must customize their personalization strategies to succeed.

eCommerce 264

eCommerce Consumer Merchant Services Recommendation 264

Groove

SEPTEMBER 24, 2020

Creating an optimized email marketing strategy is key to engaging new and existing customers. Email and SMS help businesses reach more customers, converse with them on a personal level and customize the shopping experience to cater to their interests. Integrate customer data from your eCommerce store ?

Customer Data 219

Customer Data BigCommerce eCommerce Marketing Document 219

Kissmetrics

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. Most marketers use the strategy on multiple channels. Product Recommendations. The good news? Dynamic Websites.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

SEPTEMBER 11, 2024

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. To understand a customer’s mode is to be able to understand much about their situational needs. That’s preferences analytics.

Customer 272

Customer Shopping Carts Social Media Recommendation 272

Wiser

AUGUST 28, 2023

Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience. The trick lies in offering the right mix of products that not only intrigue and attract customers, but also stimulate their purchase decisions.

Retail 146

Retail Fashion Information Customer Data 146

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner.

Multi-channel 246

Multi-channel POS Customer Data Channel 246

Retail TouchPoints

AUGUST 2, 2021

We see AI being used to help retailers gather data on products that are resonating most with different demographics, allowing them to focus on digital marketing strategies for better targeting. Customers are already used to tapping retailers for support with their purchasing decisions. Computer Vision for Faster Shopping.

Retail 317

Retail Technology Recommendation Information 317

UpSellIt

MAY 21, 2020

As with most things in ecommerce, personalization starts with data. Every user on your site generates customer data; you can use this data to create a unique experience catered toward each individual shopper. That’s why lead capture strategies are so vital to building your email list. Product Recommendations.

Shipping Costs 147

Shipping Costs Recommendation Shipping Information 147

Kissmetrics

DECEMBER 11, 2020

Effective email campaigns are based on putting things in front of customers that they actually want. The richer your customer data, the easier it will be to use email segmentation to increase your conversion rate. Or are you looking to automate complex email workflows that dovetail into your larger marketing strategy?

Multi-channel 304

Multi-channel Webinar Customer Data Marketing 304

Kissmetrics

OCTOBER 5, 2021

For example, some techniques like customer recommendations may not work for everyone. Add “Recommendations for You” We’ve already talked about some email personalization techniques, and now it’s time to dig deeper. However, the ultimate goal is to convert readers into customers. It seems pointless, doesn’t it?

eCommerce 334

eCommerce Recommendation Customer Data Marketing 334