Retail TouchPoints

AUGUST 29, 2024

This soft projection is reaffirmed by Salesforce consumer surveys indicating that although 47% of shoppers say they will buy the same amount as they did in 2023, 40% plan to spend less this year. The old playbooks still work, and that [customer] acquisition is gold.” While holiday sales grew 3% YoY in 2023, reaching $1.17

Shipping Costs 252

Shipping Costs Consumer Shipping Supplies 252

Retail TouchPoints

AUGUST 30, 2023

based survey conducted by Dynata. With customer behaviors and expectations changing so rapidly, it’s difficult to pinpoint what truly drives this lack of brand love and loyalty. Nearly two-thirds of consumers ( 65% ) say they “love” fewer than three brands, according to a U.S.-based But what’s happening in retail specifically?

Customer Loyalty 251

Customer Loyalty Retail Shipping Costs Financial Services 251

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys.

Social Media 261

Social Media Consumer Information Marketing 261

Retail TouchPoints

OCTOBER 22, 2024

Small businesses can stand out by focusing on individual customer needs — such as personalized product recommendations, flexible payment options and customized communication preferences. The blend of technology and personal service ensures that customers receive timely responses while feeling valued and understood.

Payment Services 242

Payment Services Small Business Retail Recommendation Technology 242

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 227

B2C Marketing Technology Customer Data 227

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner.

Multi-channel 223

Multi-channel POS Customer Data Mobile 223

Sailthru

FEBRUARY 5, 2019

In research sponsored by Mastercard, “The Age of Personalization: Crafting a Finer Edge,” HBR surveyed 600 business executives in various industries about personalization. According to HBR’s survey, 90% of business executives agreed that customers expect organizations to know their interests and anticipate their needs.

Recommendation 60

Recommendation Customer Experience Customer Loyalty Customer Data 60

Retail TouchPoints

JUNE 18, 2024

As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment and priorities to tactics that allow them to collect their own customer data. Collecting Your Own Data Brands are likely already collecting their own data in some way from their websites or apps.

Retail 224

Retail Games Information Technology 224

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Retail TouchPoints

AUGUST 8, 2024

Making a Value Exchange To make things even more complicated, many millions of consumers willingly trade away bits of data about themselves in exchange for higher levels of convenience ; access to more personalized promotions, product recommendations and content; or even the full scope of benefits offered by retailer loyalty programs.

Retail 271

Retail Payment Services Consumer Payments 271

UpSellIt

NOVEMBER 7, 2024

Cost Efficiency : Retaining existing customers is far more cost-effective than acquiring new ones, as marketing and sales efforts are significantly less expensive. Engage Through Personalization Personalization makes customers feel valued and understood, which enhances their loyalty.

Customer Loyalty 135

Customer Loyalty Customer Live Chat Customer Experience 135

Retail TouchPoints

JULY 5, 2022

Nearly four in 10 ( 37% ) of retail decision-makers said their ecommerce business is not meeting profitability targets in the Publicis Sapient/Salesforce survey, which was conducted in partnership with Ipsos. What the research found that was a little surprising to me was the importance of customer experience,” said Anderson. “If

Shipping Costs 283

Shipping Costs eCommerce Retail Merchant Services 283

Retail TouchPoints

APRIL 5, 2024

And marketers with a strong data foundation can create a seamless synergy between their CDP and MMH systems, fostering real-time communications that move at the speed of the customer’s interaction with the brand. Pini Yakuel is the Co-founder and CEO of Optimove , a customer-led marketing platform.

Retail 292

Retail Games Multi-channel Leisure 292

Retail TouchPoints

JANUARY 4, 2023

Beyond the listed menu options, website search bars determine how quickly customers can find specific products and pairings. The search bar can be enhanced with autofill options like “suggested” or “similar” product recommendations. Surveys show that 60% of digital sales are influenced by having a physical store nearby.

eCommerce 252

eCommerce Omnichannel Comparison Shopping Recommendation 252

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 202

Customer Loyalty Customer Retail Shipping Costs 202

Retail TouchPoints

FEBRUARY 1, 2024

Even though inflation has been easing in recent months, a majority ( 70% ) of retail CFOs say they plan to raise prices in 2024 — although 60% said the price hikes would be slight rather than significant, according to the 2024 Retail CFO Outlook Survey from consulting firm BDO.

Games 215

Games Retail Definition Management 215

Retail TouchPoints

DECEMBER 23, 2022

During challenging economic times, retailers’ natural inclination is to slash prices; however, brands must fight the urge to use discounting as a customer acquisition, conversion and retention strategy, which decreases margins in the process.

eCommerce 214

eCommerce Shipping Costs Retail Recommendation 214

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Product Recommendations. Dynamic Websites.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Kissmetrics

MARCH 5, 2021

Databox pulls your data into one cohesive place so you can track performance and see real-time insights. If you’re interested in taking a deeper dive into your KPI benchmarks and building your own custom data dashboard, then Databox is a great choice. Survey Monkey. Are you just getting into the survey creation game?

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

JULY 10, 2023

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. It leverages hyper-localized search combined with millions of product attributes to recommend products.

Merchant Services 268

Merchant Services Shipping Costs Retail Social Media 268

Retail TouchPoints

JULY 24, 2023

Retailers also have the opportunity to populate emails with recommendations for items the shopper looked at but didn’t buy, discounts for their favorite products and more. To determine which method will work best for each consumer, retailers must pay close attention to customer data. Yet subject lines are just the beginning.

Small Business Retail 222

Small Business Retail Marketing Retail Social Media 222

Retail TouchPoints

DECEMBER 2, 2020

A 2016 survey found that nearly 80% of impulse buys happen in-store. The solution lies in retailers and brands upping their personalization game through customer data. The more they know about their customers, the more they can provide additional and recommended products on their digital sites and apps.

Payments 192

Payments Recommendation Payment Services Customer Data 192

Retail TouchPoints

FEBRUARY 23, 2023

Even though 45% of consumers expressed a lack of understanding of how AI technology is being implemented, 75% believe there is potential for AI to have an impact on customer experience, according to a survey by RedPoint Global. They’re going to be more comfortable if they’re getting precise answers [from chatbots].

Retail 243

Retail Technology Customer Experience Consumer 243

Optimizely

JULY 11, 2019

You can actually equip your customer service team with the data they need to upsell products and make personalized product recommendations during the customer service process. Here’s how to transform your customer service team from a team that reacts to problems to a team that drives real value for your brand.

Customer 150

Customer Shipping Costs Recommendation Customer Experience 150

RTP blog

JUNE 10, 2019

Additionally, according to the SDL Global CX Wake Up Call report, 73% of consumers satisfied by the customer experience will recommend a brand to others. Knowing where a retailer stands with its customers has never been more important.

Customer 150

Customer Customer Loyalty Social Media Recommendation 150

Retail TouchPoints

SEPTEMBER 28, 2021

“In our Rise of the Responsible Marketer report, we found that 75% of [consumers surveyed] said brands could do more to ensure the safety of their data. If you’re going to ask for their email address, explain what they get in exchange, such as better offers and more targeted ads and recommendations.

Consumer 257

Consumer Customer Experience eCommerce Technology 257

Inflow Insights

OCTOBER 4, 2021

With the reduced data, Facebook is having a hard time finding “similar” people to create these audiences. 7 Recommendations for Facebook Ads Post-iOS 14. Unfortunately, in this new age, more campaigns don’t mean more data. Instead, we recommend scaling down your strategy by running fewer campaigns and combining your ad sets.

eCommerce 112

eCommerce Recommendation Social Media Events 112

Retail TouchPoints

MAY 25, 2022

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Businesses need to be transparent about their data protection approach and adapt existing procedures in line with digital innovation and regulatory expectation.

Customer Loyalty 284

Customer Loyalty Customer Consumer Gifts 284

Retail TouchPoints

NOVEMBER 22, 2022

Conversational commerce uses a mix of human agents and AI-driven messaging so buyers can ask detailed questions, request personalized product recommendations and make purchase decisions right from their mobile devices. As a result, it empowers customers to make quicker and more efficient purchases. Consideration.

Payment Services 214

Payment Services Live Chat Payments Retail 214

Wiser

AUGUST 28, 2023

Listen to what your customers are saying about your products – which items do they love, and which ones do they believe need improvements? Utilizing social media, customer surveys, and review platforms can facilitate the collection of this feedback. Are there any products they’d love to see in your assortment?

Retail 146

Retail Fashion Information Customer Data 146

GetElastic

JUNE 9, 2022

The curating of data to create experiences that nudge the customer along the buying cycle is mission critical for conversions, and something customers expect on a 1-to-1 level as far as targeted recommendations go. Not only is personalization a sound investment, but your customers also expect it. Apptus.com.

eCommerce 78

eCommerce Recommendation Mobile Customer Data 78

Optimizely

DECEMBER 10, 2019

According to a recent survey by GlobalWebIndex , 46% of respondents in the UK and the U.S. say they would give personal information in exchange for more tailored product recommendations. If the data marketers have access to isn’t actionable, it’s useless. . And if you don’t think that really matters, think again: . ” .

Customer 195

Customer Customer Data Customer Experience eCommerce 195

365 Retail

MAY 10, 2024

What are data gaps and how do they affect my ability to market effectively with first-party data? Exactly what they sound like, data gaps are the gaps organisations have in their customer data. Think of gaps as discrepancies between the data you have and the data you need.

White Paper 117

White Paper Retail Information Customer Data 117

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences.

Customer 197

Customer Retail Information Consumer 197

Kissmetrics

FEBRUARY 9, 2021

Qualitative metrics measure customer experience quality on your site and include recommendations, satisfaction, and ratings. Website forms are a common way for customers to contact you, sign up for information or special offers, and ask for quotes or specifications on a particular product.

Information 304

Information Other Customer Social Media 304

Retail TouchPoints

FEBRUARY 18, 2021

consumer health concerns still loom, according to survey data from Shopkick. Even sporting goods and specialty athletic companies are seeing the benefits of appointments, as they allow associates to walk consumers through their preferred activities and make pointed recommendations based on their needs and behaviors.

Retail 280

Retail Beauty and Health Books Omnichannel 280

Sailthru

JUNE 1, 2023

Designed as an always-on experience with continuous promotion across the brand’s website, the food finder tool collects data about the pet’s age, build, size, and health conditions to auto-generate the right food products for each pet owner. Once customers share their data, Sailthru Experiences populates in your Sailthru user profiles.

Travel 78

Travel Customer Retention Demo Recommendation 78