Remove Customer Data Remove Recommendation Remove Training
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AI Remains Transformative Within the Ecommerce Space in 2024

Retail TouchPoints

AI ’ s Current Impact on Retail In many ways, AI enables ecommerce companies to understand customers more deeply, engage them intelligently, fulfill demand efficiently and modernize the shopping experience. Irrelevant, redundant or correlated data reduces models’ abilities to uncover meaningful patterns. The end result?

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Six Principles for Redefining Retail with Responsible AI

Retail TouchPoints

The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Unlike traditional AI that is used to detect patterns and make decisions, generative AI models use neural networks that are trained with massive amounts of data to create new and original content — all from just a few typed questions from a person. Companies are racing to adopt it. Automated catalog and product descriptions.

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The Data Dilemma with Retail Pricing and How to Untangle it

Retail TouchPoints

Like running a marathon, some may never take the first step if they find the training involves nearly a year of training, the right type of shoes and a schedule that will allow for big chunks of the week to run and work out. How much data do I need to shift support and drive my overall pricing strategy?

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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

Since these users make up a significant portion of customers, merchants cannot overlook this demographic. It also asks how “recently added” products can be successfully integrated into recommendation systems when they have no prior engagement. Data remains safe, and retailers can comply with stricter consumer privacy laws.

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Inside JCPenney’s Transformation: A Data-Driven Vision and Future-Ready Tech Stack

Retail TouchPoints

JCPenney CIO Sharmeelee Bala revealed the critical role that the retailer’s valuable customer data will continue to play in its turnaround, which is only appropriate since “the lens we have maniacally focused on is the customer and the customer experience,” she said in an interview with Retail TouchPoints.

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Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind

Retail TouchPoints

They could ask a customer, ‘You bought this item online yesterday, do you like it?’ Even before customers get to the fitting room, interactive kiosks help shoppers “determine what they’re looking for in a bra,” said Tasa Summers, Senior Manager of RFID and Omnichannel at Victoria’s Secret at the 2024 Manhattan Momentum conference.