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Small Business, Big Ideas: Amid Historic Disruption in Off-Price, This Family-Owned Overstock Wholesaler is Reinventing the Game

Retail TouchPoints

This story is part of Retail TouchPoints ongoing Small Business, Big Ideas series, focusing on smaller retail brands that have found big success and have even bigger ambitions. As we all now know, Norman was at the cusp of a whole new category of retail, one now dominated by companies such as Dollar Tree and TJ Maxx.

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Strategies for Retailers to Weather the Storm this Hurricane Season

Retail TouchPoints

Hurricane Season 2022 is underway, and with it comes the looming threat of outages and downtime for retailers. As we head into the peak of the season, retailers should review their disaster avoidance strategies as they seek to protect critical equipment and prevent downtime.

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Chase Launches Retail Media Network; Air Canada and Whataburger Among First Set of Clients

Retail TouchPoints

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

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How to Design Your Retail Space With Security in Mind

Retail TouchPoints

A successful retail space uses the art of design to provide a clean, aesthetically pleasing and accessible storefront and property. But businesses should also take into consideration how their security comes into play in the space. Evaluate Your Retail Store’s Location. Evaluate Your Retail Store’s Location.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers , and 76% of shoppers are frustrated when retailers don’t offer personalization.

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Why Google And Facebook Ads Fail Small Businesses

RTP blog

From a retailer’s standpoint, online advertising has long been a sound way to drive traffic to their site. And on average, small businesses allocate 1% of sales revenue for advertising. That’s not necessarily a small price tag, especially when margins are slim in a tough retail climate.

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How Conversational Commerce Will Fill the Cookie Void

Retail TouchPoints

For the retail sector specifically, it combines shopping, marketing and customer service to allow consumers to make purchases, ask questions, set up returns, give feedback, and much more — all from the comfort of their favorite online platforms, like WhatsApp and Instagram.