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Text Message Marketing: The Best eCommerce Platforms and Services

Groove

SMS, or short messaging service, and MMS, or multimedia messaging service, enable you to reach customers through their cellphones. Laws like TCPA and GDPR protect customer data and prevent businesses from invading messaging inboxes without permission. It also results in faster purchases.

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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

These channels may include an online store, social media marketplaces, and/or in-store point-of-sale (POS) systems. For instance, BigCommerce and Feedonomics make it easy to manage product data feeds across marketplaces and automatically update inventory levels so you don't run the risk of overselling.

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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

South Koreans enjoy blazing digital infrastructure and high social media engagement through platforms such as KakaoTalk and Naver Shopping. There also seems to be a greater willingness among APAC consumers to buy directly through social media, in-app. Success with Social Commerce Depends on Data That brings us to data.

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Generative AI in a New Retail Era: 3 Areas to Focus on for Immediate Impact

Retail TouchPoints

In the traditional shopping experience, a customer uses a search or navigation menu on a site to view, for example, sunscreen options. For retailers, the value of generative AI lies not only in its content creation capabilities but also in its ability to integrate customer data, resulting in highly relevant and personalized interactions.

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Combating Brand Impersonation in the Digital Age

Retail TouchPoints

Considering that almost every brand today has a strong digital presence, including website(s) and/or social media profile(s), there have never been more opportunities for bad actors to copy brands identities. Because customers are already used to seeing and interacting with this kind of content, theyre less likely to raise suspicions.

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Adopting a Holistic Security Mindset for Ecommerce

Retail TouchPoints

When customer data is exposed in a cyberattack, criminals can use it to commit fraud. Fraudsters can steal employee credentials to expose customer data. Both kinds of incidents affect the bottom line and both can impact the companys image with customers. Vendor communication. Site security is also a concern.

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The Pros and Cons of a Customer Data Platform

Optimizely

So if you eat, sleep, and breathe the customer experience, why don’t you have better data and insights into your customer behavior? That’s exactly the promise of a customer data platform (CDP). In contrast, a customer data platform only relies on verified first-party data alone.