Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Companies with loyal customers understand their customers’ needs and deliver personalized experiences.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Retail TouchPoints

MARCH 9, 2023

We’ve done a lot of brand studies and our brand image with Gen Z is very, very strong, so we don’t have an issue with brand image,” said Hawkins in an interview with Retail TouchPoints. “We This is the piece that gets me excited, because our customer lives on social media ,” said Hawkins. “We said Hawkins.

Omnichannel 279

Omnichannel Social Media Mobile Channel 279

BigCommerce

SEPTEMBER 28, 2017

Or risk losing customers to competitors forever. Add to that anxiety the massive volume of customer requests ecommerce businesses get in comparison to other industries. These customer messages get consolidated into a unified (and shared) team inbox so the team can correspond with customers effectively.

Channel 402

Channel Live Chat Multi-channel Customer 402

Retail TouchPoints

SEPTEMBER 11, 2024

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. Over the last 10 years, we’ve studied how people respond to situations and new technology. They can study modes.

Customer 272

Customer Shopping Carts Social Media Recommendation 272

Retail TouchPoints

JUNE 8, 2022

Retail industry experts often talk about the benefits of bringing together all customer data in one place, but IT professionals know how difficult that is to actually accomplish. Shirley Gao: My career started with my computer science studies, and then I started as a software developer. They are very mobile-savvy.

Social Media 278

Social Media Customer Data Shipping Costs Management 278

Retail TouchPoints

JULY 24, 2023

In a recent study, Adobe found that emails with personalized subject lines receive almost 20% higher open rates than mass emails. According to a recent study from Airship, 78% of consumers are using retail apps the same or more often than they did last year. Spamming” shoppers is a surefire way to lose customer respect and loyalty.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Retail TouchPoints

DECEMBER 30, 2021

However, by understanding how fraudsters target different age groups, merchants can tailor their fraud prevention programs to fit the risk profiles for their customer demographics. This approach can reduce fraud losses and improve the shopping experience for good customers. The youngest group of consumers is Generation Z.

Merchant Services 298

Merchant Services Customer Payment Services Social Media 298

ROI Revolution

APRIL 23, 2021

Another significant update is that in order for advertisers to receive ROAS data for opt-out customers, at least four of the eight conversion events will have to be configured as value optimization for the Purchase event within Aggregated Events Manager. ROAS will otherwise only be inclusive of opt-in/non-iOS customer data.

Social Media 78

Social Media B2C Events B2B 78

Retail TouchPoints

MARCH 9, 2022

It’s those retailers that can most quickly and accurately react to these turbulent market forces and behaviors that are creating the most innovative and positive customer experiences. The rest are at risk of losing customer loyalty, brand affinity and revenue. Identifying the Right Use Cases.

Retail 306

Retail Customer Data Customer Experience Social Media 306

Optimizely

JANUARY 16, 2018

You need to know as much as possible about your customers if you want to sell them your products, convert them into loyal customers, and inspire them to recommend you to friends and family. But where is your detailed customer data? Improve customer service. Customer data also includes customer service data.

eCommerce 191

eCommerce B2C Social Media Customer Data 191

Retail TouchPoints

JANUARY 4, 2023

By developing a 360-degree view of a customer with an integrated AI tool, retailers can instantly make recommendations to customers based on a wealth of customer data. According to a Salesforce study, the average customer spends 5X as much per visit on sites with personalized recommendations than those without.

eCommerce 302

eCommerce Omnichannel Comparison Shopping Recommendation 302

Retail TouchPoints

MARCH 28, 2023

Execs can evaluate the business impact of Meta marketing investments for a given brand, uncover new insights and study quantifiable metrics, including return on ad spend. The test period found that DGMN has the ability to reach customers across 1,400 derived attributes. “We

Customer 298

Customer Customer Data Improvements Marketing 298

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 298

Retail Social Media Multi-channel Channel 298

BigCommerce

JUNE 27, 2017

According to a study conducted by professor Brent Coker , shoppers trust ecommerce stores 30% less than they trust brick and mortar stores. Extensive studies by Stanford professor B.J. The easiest way to achieve connectedness is to use social media and establish a presence there. Upfront disclosure.

Improvements 275

Improvements eCommerce Payment Services Merchant Services 275

Retail TouchPoints

SEPTEMBER 20, 2022

The webinar series will feature advice and insights from top industry experts and retail executives across 20 deep-dive webinars, supplemented with newly released research, use case examples and retailer case studies. Data provides deep insights into what your customers want, putting it at the heart of the customer experience.

Webinar 274

Webinar Omnichannel Payments Payment Services 274

Retail TouchPoints

AUGUST 19, 2024

Partly due to this shift in consumer sentiment toward valuing privacy, California enacted the Consumer Privacy Act of 2018 , imposing strict regulations on how, and how much, customer data can be collected. This can only be achieved by combining human expertise with granular data.

Retail 306

Retail Customer Loyalty Consumer Social Media 306

BigCommerce

APRIL 24, 2018

Social media integration. Social commerce is getting more important by the day. Advertising to social media users is a must if you want to capture a massive and engaged audience. Does your product meta data include Open Graph Tags? Are social media sharing links on PDP supported?

eCommerce Platforms 419

eCommerce Platforms Payment Services eCommerce Shipping Costs 419

BigCommerce

MAY 1, 2018

Everyone has a circle of competence created through study and experience. The Benefits of Using Big Data in Ecommerce. According to a study by BARC , some benefits of using big data include: Making better strategic decisions (69%). Better understanding of customers (52%). Not all data points matter.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

Kissmetrics

FEBRUARY 16, 2021

No, it’s not about who has the right to publish a book or a photo (that’s copyright) nor is it just about writing blogs or social media posts, though those two can blur the lines of copywriting and marketing, depending on your goals. . There’s a lot of confusion out there when it comes to copywriting.

Social Media 333

Social Media Information Marketing Customer 333

Retail TouchPoints

AUGUST 25, 2023

Let’s look at a D2R case study in action and go over what they were able to achieve. For CPG brands, this is a prime opportunity to prioritize their consumer communications and use data from these interactions to home in on their most effective marketing strategies.

Retail 246

Retail Social Media Consumer Channel 246

Kissmetrics

MARCH 23, 2018

This might mean that you focus on curating products that meet customer demands rather than trying to be ultra-competitive on product pricing. Studies show that after customer experience, the second biggest reason a customer will ditch your brand is dissatisfaction with the product itself.

eCommerce 210

eCommerce Shipping Costs Subscription Payment Services 210

BigCommerce

NOVEMBER 28, 2017

Influencer Marketing & Social Media Engagement. Proper planning for every moment of the big sale days of the year, making sure all MARCOM is in total sync to drive traffic, and leveraging as well as maximizing customer data are the top three tools we use to guarantee great results. And second, social media engagement.

BigCommerce 415

BigCommerce Small Business Retail Merchant Services Food and Beverages 415

Omnisend

DECEMBER 15, 2020

When that time comes, the customer will look to contact the company. The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Kissmetrics

OCTOBER 7, 2021

When creating paid ad campaigns on browsers and social media platforms, you need customer details to customize the copy. Marketing without cookies means you’d have to rely on first-party data (more on that below) rather than third-party cookies. Observe how customers interact without interfering with their actions.

Marketing 264

Marketing PPC Social Media Books 264

Kissmetrics

JULY 7, 2021

When a customer has a great experience with you, they are more likely to come back and buy again. Social media, mobile apps, in-app ads, artificial intelligence, augmented reality, and more have promised to help us put experience at the forefront. It also explores security issues and case studies.

eCommerce 271

eCommerce Webinar eCommerce Marketing Books 271

Groove

MARCH 5, 2024

For eCommerce stores specifically, studies show that 55% of online shoppers prefer to communicate with companies via email. Businesses such as Benchmark Groups that are focused on analytics, customer data, and user behavior will get better results with Klaviyo. By 2026, eCommerce sales will skyrocket to almost $7.5

Live Chat 209

Live Chat eCommerce Platforms WooCommerce Shopify 209

RTP blog

APRIL 16, 2018

Rather than ignore your “positive” file, you can use it as a rich resource to increase the lifetime value of your reliable customers and find more like them. Done properly, this approach should result in better conversion rates than campaigns based on less specific data.

Shipping Costs 150

Shipping Costs Merchant Services Customer eCommerce 150

Optimizely

JANUARY 30, 2018

That’s despite the fact that research from the CMO Council and Netsertive revealed that 94% of marketers think that providing an omnichannel customer experience is crucial to business success. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value. Execute marketing across channels.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

RTP blog

AUGUST 16, 2017

The RTP team discusses what these contradicting strategies may mean for retailers, and how they can strategize effectively when faced with industry studies that could be counter-intuitive. Klaudia Tirico, Features Editor: This conversation boils down to knowing your customers and knowing them well.

Omnichannel 150

Omnichannel Retail Fulfillment eCommerce Platforms 150

Kissmetrics

FEBRUARY 14, 2018

There are a few ways to gather this information: Survey : Asking your existing customers, email subscribers, or social media followers with a pre-webinar survey is the best way to find out what your target market wants and needs. Social proof (e.g., social media comments, testimonials) to reinforce your value proposition.

Webinar 223

Webinar Events Social Media Information 223

Optimizely

DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. Use customer data to segment buyers.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Liveintent

JANUARY 8, 2021

According to a study conducted by WBR Insights, 51% of US retail professionals identified website personalization as a top goal going forward. Yet a whopping 64% can only identify up to half of their website visitors, and 50% can’t identify a prospective customer across online and offline platforms. Integrate data technologies.

Home Furnishings 121

Home Furnishings Social Media Technology Operations 121

Ecommerce Platforms

NOVEMBER 17, 2021

Additionally, the app provides customer engagement and sales stats and grants complete control over your transaction and customer data. Bambuser’s pricing plans start at $599 a month (the Lite plan), for which you get one centralized dashboard, access to customer support, and you can register five users.

Shipping Costs 211

Shipping Costs Shopify Multi-channel Social Media 211

GetElastic

SEPTEMBER 30, 2021

Editor's Note: This post was originally published April 4th, 2018 and has been updated to reflect the current state of GDPR and other data privacy regulations impacting eCommerce in 2021. Almost every online activity generates data that can be collected, stored, and shared.

Consumer 144

Consumer Information Fulfillment Social Media 144

Groove

JUNE 16, 2022

Many are PCI compliant and ISO/IEC 27001 certified, which is the highest standard for protecting customer data. This means that customers are able to customize the height and width of the door, select a single or double-sided door, customize the color and add personalization elements.

eCommerce Platforms 195

eCommerce Platforms Merchant Services Shipping Costs eCommerce 195

Omnisend

DECEMBER 15, 2023

Product advertising is a marketing strategy that attempts to create product demand through promotions across channels, such as email, SMS, television, print, ads, radio, and social media. Digital channels like emails, SMS, SEO, and social media have made this much-needed perspective shift possible.

Outdoor 145

Outdoor Social Media Channel X-cart 145

FastSpring

SEPTEMBER 9, 2020

A customer profile is a very detailed description of your target audience. It is a fictional character who represents the real characteristics of your ideal customer. Essentially, it takes all your customer data and makes it human and personable. Where do I get customer data? Social Media.

Customer 87

Customer Social Media Hobbies Customer Data 87