Optimizely

MARCH 27, 2019

” Trader Joe’s won the second year in a row as the American’s favorite grocery retailer on the Dunnhumby customer data survey. Customers buy because the brand is aligned with their set of values and beliefs, or because it makes them feel a strong emotion. because Trader Joe’s is always on-brand.

B2C 323

B2C Management Social Media Magazine 323

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Unlike the traditional multichannel approach, social commerce is about creating strong communities and affinities around specific brands and verticals.

B2B 260

B2B eCommerce BigCommerce Omnichannel 260

Retail TouchPoints

MARCH 25, 2022

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Significantly, 70% of those surveyed believe the most appealing stores have features that simplify and streamline shopping.

Payments 274

Payments Payment Services Social Media Electronics 274

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Fortunately for most brands, increased costs associated with building audiences in new channels may result in the kind of long-term customers and revenue that they need to survive whatever comes next.

Omnichannel 261

Omnichannel Marketing Social Media Channel 261

Retail TouchPoints

MAY 12, 2021

It closed down all channels except online, and put all its advertising dollars and social media initiatives into selling direct to consumers (DTC). The group will also strengthen Pandora’s abilities to capture, analyze and apply customer data to enable better personalization of the customer experience.

Jewelry 265

Jewelry Multichannel Retail Merchant Services 265

retailnext

SEPTEMBER 24, 2019

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. Online Surveys – The perfect way to know what your audience thinks of your products and services is to ask them!

Customer Data 88

Customer Data Improvements Customer Social Media 88

Retail TouchPoints

AUGUST 19, 2024

A backlash soon followed as customers felt spooked by the sense that they were under surveillance from companies they once trusted. Privacy and customer satisfaction are now closely intertwined. America’s retail giants should anticipate that other states will follow suit and transition to less invasive, more granular data models.

Retail 301

Retail Customer Loyalty Consumer Social Media 301

BigCommerce

DECEMBER 20, 2017

Community Building, Customer Engagement & CRM. Social Media Advertising, Campaigns & Retargeting. CRO & Data-Driven Optimizations. Now, brands must look to new tactics to make their customer experience a differentiator. Purchase History: Recommend products based on a customer’s past purchases.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

Retail TouchPoints

DECEMBER 30, 2021

Like Gen Xers, they’re targeted by text scams, as well as social media scams that offer rewards, package tracking or peer-to-peer (P2P) money transfer confirmations. Order screening that draws on a wider network of customer data can also help detect new account creation fraud of the kind that often targets older shoppers.

Merchant Services 292

Merchant Services Customer Payment Services Social Media 292

Retail TouchPoints

JANUARY 18, 2022

According to Clarus Commerce data , during the holidays shoppers cared most about product discounts, special expedited shipping, better return policies and free samples with purchase. Your loyalty program benefits should constantly evolve alongside customers’ needs and desires.

Customer Retention 284

Customer Retention Social Media Shipping Point of Sale 284

Kissmetrics

JUNE 1, 2021

Gift Guides Provide Blog and Social Media Content. They also make for excellent social media posts. Though you may be armed with rich customer data, choosing the right products to include in your gift guide can be a daunting task. Alternatively, you can create polls on your favorite social media channels.

eCommerce 266

eCommerce Gifts Social Media SEO 266

Retail TouchPoints

FEBRUARY 28, 2023

Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often. Do they engage with the retailer over social media? In a word, relevance.

Retail 283

Retail Books Consumer Social Media 283

SellBrite

JUNE 7, 2017

Have you enrolled customers who just made a purchase in your brand’s loyalty program? Maybe, you send them surveys to find out what they’re really thinking? Those are some of the ways you can enhance your business’ relationship with a customer who just bought something from you. Run a post-purchase survey.

Customer Loyalty 163

Customer Loyalty Social Media Customer Customer Retention 163

Retail TouchPoints

JULY 24, 2023

Shoppers are inundated with marketing information from retailers in their email inboxes, on social media, across in-store touch points and more. To determine which method will work best for each consumer, retailers must pay close attention to customer data.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Retail TouchPoints

JANUARY 4, 2023

Empowering customers to quickly locate and refine items in their search reduces fatigue and makes browsing new products more engaging. Surveys show that 60% of digital sales are influenced by having a physical store nearby. And lastly, retailers should continually monitor evolving consumer preferences regarding product filters.

eCommerce 297

eCommerce Omnichannel Comparison Shopping Recommendation 297

BigCommerce

JUNE 27, 2017

Common tactics to increase website credibility and address specific factors of credibility include providing outside references to the website offer, such as social media posts or reviews by authoritative sites. The easiest way to achieve connectedness is to use social media and establish a presence there.

Improvements 275

Improvements eCommerce Payment Services Merchant Services 275

Kissmetrics

OCTOBER 7, 2021

When creating paid ad campaigns on browsers and social media platforms, you need customer details to customize the copy. Marketing without cookies means you’d have to rely on first-party data (more on that below) rather than third-party cookies. Start Gathering First-Party Data. Sounds exciting?

Marketing 264

Marketing PPC Social Media Books 264

Retail TouchPoints

FEBRUARY 23, 2023

Even though 45% of consumers expressed a lack of understanding of how AI technology is being implemented, 75% believe there is potential for AI to have an impact on customer experience, according to a survey by RedPoint Global. They’re going to be more comfortable if they’re getting precise answers [from chatbots].

Retail 273

Retail Technology Customer Experience Consumer 273

Retail TouchPoints

JULY 10, 2023

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. Assistive customer service. Improving customer service has long been a priority for retailers large and small.

Merchant Services 274

Merchant Services Shipping Costs Retail Social Media 274

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Customers Prefer Personalized Messages.

Marketing 273

Marketing Recommendation Social Media Improvements 273

BigCommerce

APRIL 24, 2018

The Number 1 SaaS Ecommerce Platform Internet Retailer’s 2018 survey found BigCommerce to be the #1 SaaS ecommerce platform preferred by mid-market and enterprise retailers. Social media integration. Social commerce is getting more important by the day. Does your product meta data include Open Graph Tags?

eCommerce Platforms 419

eCommerce Platforms Payment Services eCommerce Shipping Costs 419

Kissmetrics

FEBRUARY 16, 2021

No, it’s not about who has the right to publish a book or a photo (that’s copyright) nor is it just about writing blogs or social media posts, though those two can blur the lines of copywriting and marketing, depending on your goals. . Social proof can help make copywriting more powerful by increasing trust.

Social Media 333

Social Media Information Marketing Customer 333

RTP blog

AUGUST 16, 2017

A recent consumer survey from JDA revealed that consumers don’t expect special or unique experiences when shopping in stores. Klaudia Tirico, Features Editor: This conversation boils down to knowing your customers and knowing them well.

Omnichannel 150

Omnichannel Retail Fulfillment eCommerce Platforms 150

Kissmetrics

FEBRUARY 14, 2018

There are a few ways to gather this information: Survey : Asking your existing customers, email subscribers, or social media followers with a pre-webinar survey is the best way to find out what your target market wants and needs. Social proof (e.g., A short video to explain the event and generate excitement.

Webinar 223

Webinar Events Social Media Information 223

Optimizely

JUNE 13, 2019

First-party data. The second way to collect the necessary information is to ask customers for it. By harnessing first-party data collected through preference centers, surveys, and web forms , you can learn about the self-identified affinities of your customers. Same goes for a cart abandonment campaign.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

Kissmetrics

FEBRUARY 9, 2021

Website forms are a common way for customers to contact you, sign up for information or special offers, and ask for quotes or specifications on a particular product. They feel like an easy win because customer data is valuable, but many users balk at forms that ask for too much information or are a pain to fill out.

Information 304

Information Other Customer Social Media 304

Retail TouchPoints

OCTOBER 22, 2024

Startups can use tools like customer relationship management (CRM) systems, social media engagement and direct messaging platforms to streamline interactions and address customer concerns promptly and personally. IVAs also can efficiently capture customer feedback through surveys, chat interactions and follow-up emails.

Payment Services 261

Payment Services Small Business Retail Recommendation Customer Experience 261

RTP blog

JUNE 10, 2019

Apps provide the means to extend a retailer’s presence and services, while social media activity aims to build conversations and spread influence. Understanding customers in real time enables retailers to shape the customer experience as and when it happens.

Customer 150

Customer Customer Loyalty Social Media Recommendation 150

BigCommerce

NOVEMBER 28, 2017

Influencer Marketing & Social Media Engagement. In our survey of brand holiday preparedness prior to Cyber Week, BigCommerce found that 39% of brands that start planning for their holiday campaigns in January make more than $1,000,000 in annual revenue. And second, social media engagement. Niche PPC Strategies.

BigCommerce 415

BigCommerce Merchant Services Small Business Retail Food and Beverages 415

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Personalization can take many forms, from customized product recommendations to special offers based on past purchase behavior. How to Implement: Use customer data to send personalized emails or offers, such as birthday discounts or promotions, based on their purchase history.

Customer Retention 90

Customer Retention Customer Social Media Retail 90

Retail TouchPoints

DECEMBER 25, 2024

A 2020 survey by Secure Authentication Brands LLC reported that 37% of respondents admitted to wardrobing, many of whom are knowingly defrauding the system. Another popular trend among social media influencers is snap-and-send-back, where items are purchased for photoshoots before immediately being returned for a full refund.

Shipping Costs 157

Shipping Costs Social Media Electronics Customer Loyalty 157

Omnisend

DECEMBER 15, 2020

When that time comes, the customer will look to contact the company. The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

BigCommerce

JANUARY 23, 2018

Mobile Commerce: Specific design and funnel for mobile devices in the wake of mobile-first customer expectations. Social Media: Hooks for marketing on the top social sites, easy share-ability and social commerce capabilities. REMEMBER TO ACCOUNT FOR DATA MIGRATION. Don’t Forget About Data Migration Services.

Payment Services 362

Payment Services eCommerce BigCommerce eCommerce Platforms 362

RTP blog

APRIL 16, 2018

Study And Segment Customers More Precisely With complete positive data, you can move beyond the more general data you have on people who have opted into your email list and social media channels, many of whom may not be proven customers.

Shipping Costs 150

Shipping Costs Merchant Services Customer eCommerce 150

SellBrite

SEPTEMBER 27, 2017

For instance, this data can help you pick the best social media channels to advertise on or help you decide whether your ads should be mobile-friendly. Here are a few examples of online presence data you can collect when building a buyer persona: Where do buyers from this persona typically find information online?

eCommerce 127

eCommerce Customer Social Media Information 127

RetailMinded

NOVEMBER 23, 2022

As a retailer, you likely already have a wealth of customer data. This data can include customer contact information, purchase history, and demographic information. In addition, analyzing customer data can help you to identify trends and anticipate future demand.

Customer Data 52

Customer Data Cryptography Customer Retail 52