Retail TouchPoints

JANUARY 11, 2021

Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack. One such area where on-demand data can help retailers is inventory. A recent study found that only 22% of D2Cs surveyed experienced a sales decline.

Small Business Retail 248

Small Business Retail Retail eCommerce Social Media 248

Retail TouchPoints

AUGUST 19, 2024

A backlash soon followed as customers felt spooked by the sense that they were under surveillance from companies they once trusted. Privacy and customer satisfaction are now closely intertwined. America’s retail giants should anticipate that other states will follow suit and transition to less invasive, more granular data models.

Retail 304

Retail Customer Loyalty Consumer Social Media 304

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Fortunately for most brands, increased costs associated with building audiences in new channels may result in the kind of long-term customers and revenue that they need to survive whatever comes next.

Omnichannel 263

Omnichannel Marketing Social Media Channel 263

Kissmetrics

MARCH 5, 2021

Databox pulls your data into one cohesive place so you can track performance and see real-time insights. If you’re interested in taking a deeper dive into your KPI benchmarks and building your own custom data dashboard, then Databox is a great choice. Survey Monkey. Are you just getting into the survey creation game?

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

MARCH 25, 2022

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Significantly, 70% of those surveyed believe the most appealing stores have features that simplify and streamline shopping.

Payment Services 276

Payment Services Payments Social Media Electronics 276

Retail TouchPoints

OCTOBER 22, 2024

Startups can use tools like customer relationship management (CRM) systems, social media engagement and direct messaging platforms to streamline interactions and address customer concerns promptly and personally. IVAs also can efficiently capture customer feedback through surveys, chat interactions and follow-up emails.

Payment Services 262

Payment Services Small Business Retail Recommendation Technology 262

Retail TouchPoints

JULY 24, 2023

Shoppers are inundated with marketing information from retailers in their email inboxes, on social media, across in-store touch points and more. To determine which method will work best for each consumer, retailers must pay close attention to customer data.

Small Business Retail 245

Small Business Retail Marketing Retail Social Media 245

Retail TouchPoints

MAY 12, 2021

It closed down all channels except online, and put all its advertising dollars and social media initiatives into selling direct to consumers (DTC). The group will also strengthen Pandora’s abilities to capture, analyze and apply customer data to enable better personalization of the customer experience.

Jewelry 253

Jewelry Multichannel Retail Merchant Services 253

Retail TouchPoints

FEBRUARY 28, 2023

Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often. Do they engage with the retailer over social media? In a word, relevance.

Retail 285

Retail Books Consumer Social Media 285

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 237

Customer Loyalty Customer Retail Shipping Costs 237

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 89

Customer Customer Retention Social Media X-cart 89

Retail TouchPoints

JULY 10, 2023

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. Assistive customer service. Improving customer service has long been a priority for retailers large and small.

Merchant Services 276

Merchant Services Shipping Costs Retail Social Media 276

Retail TouchPoints

DECEMBER 30, 2021

Like Gen Xers, they’re targeted by text scams, as well as social media scams that offer rewards, package tracking or peer-to-peer (P2P) money transfer confirmations. Order screening that draws on a wider network of customer data can also help detect new account creation fraud of the kind that often targets older shoppers.

Merchant Services 294

Merchant Services Customer Payment Services Social Media 294

Retail TouchPoints

JANUARY 18, 2022

According to Clarus Commerce data , during the holidays shoppers cared most about product discounts, special expedited shipping, better return policies and free samples with purchase. Your loyalty program benefits should constantly evolve alongside customers’ needs and desires.

Customer Retention 287

Customer Retention Social Media Shipping Point of Sale 287

Retail TouchPoints

JANUARY 4, 2023

Empowering customers to quickly locate and refine items in their search reduces fatigue and makes browsing new products more engaging. Surveys show that 60% of digital sales are influenced by having a physical store nearby. And lastly, retailers should continually monitor evolving consumer preferences regarding product filters.

eCommerce 292

eCommerce Omnichannel Comparison Shopping Recommendation 292

Retail TouchPoints

FEBRUARY 23, 2023

Even though 45% of consumers expressed a lack of understanding of how AI technology is being implemented, 75% believe there is potential for AI to have an impact on customer experience, according to a survey by RedPoint Global. They’re going to be more comfortable if they’re getting precise answers [from chatbots].

Retail 273

Retail Technology Customer Experience Consumer 273

Kissmetrics

JUNE 1, 2021

Gift Guides Provide Blog and Social Media Content. They also make for excellent social media posts. Though you may be armed with rich customer data, choosing the right products to include in your gift guide can be a daunting task. Alternatively, you can create polls on your favorite social media channels.

eCommerce 266

eCommerce Gifts Social Media SEO 266

FastSpring

SEPTEMBER 9, 2020

A customer profile is a very detailed description of your target audience. It is a fictional character who represents the real characteristics of your ideal customer. Essentially, it takes all your customer data and makes it human and personable. Where do I get customer data? Social Media.

Customer 78

Customer Social Media Hobbies Customer Data 78

UpSellIt

NOVEMBER 7, 2024

By consistently exceeding customer expectations, you can turn first-time buyers into loyal advocates. Engage Through Personalization Personalization makes customers feel valued and understood, which enhances their loyalty. Use customer data to tailor interactions, recommendations, and communications.

Customer Loyalty 135

Customer Loyalty Customer Live Chat Customer Experience 135

Optimizely

MARCH 27, 2019

” Trader Joe’s won the second year in a row as the American’s favorite grocery retailer on the Dunnhumby customer data survey. Customers buy because the brand is aligned with their set of values and beliefs, or because it makes them feel a strong emotion. because Trader Joe’s is always on-brand.

B2C 323

B2C Management Social Media Magazine 323

Smile.io

MARCH 2, 2022

You’re in luck because we’re about to go over 4 great strategies for generating customer feedback online. Loyalty Program Data Loyalty programs are one of the best sources of rich customer data. Blog Alex McEachern Surveys One of the easiest ways to get customer feedback online is from surveys.

Customer 79

Customer Live Chat Social Media Customer Loyalty 79

lateshipment

OCTOBER 2, 2024

For starters, you can offer early access deals to create a sense of urgency or exclusive offers for loyal customers. 64% of consumers surveyed plan to take advantage of early promotions and discounts. Over 73% of people actively shop on social media for Black Friday in 2024.

eCommerce 130

eCommerce Social Media Shipping Costs Home Furnishings 130

MagentoBrain

MAY 23, 2023

It provides customers with rewards for repeat purchases, which can help increase their attachment to your brand. A well-designed loyalty program can also help you collect valuable customer data and insights, which can inform your marketing and sales strategies. Highlight the benefits of the program and explain how it works.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

Kissmetrics

OCTOBER 7, 2021

When creating paid ad campaigns on browsers and social media platforms, you need customer details to customize the copy. Marketing without cookies means you’d have to rely on first-party data (more on that below) rather than third-party cookies. Start Gathering First-Party Data. Sounds exciting?

Marketing 264

Marketing PPC Social Media Books 264

SellBrite

JUNE 7, 2017

Have you enrolled customers who just made a purchase in your brand’s loyalty program? Maybe, you send them surveys to find out what they’re really thinking? Those are some of the ways you can enhance your business’ relationship with a customer who just bought something from you. Run a post-purchase survey.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Omnisend

NOVEMBER 11, 2022

It offers tools for nearly everything, from email marketing to automations, and social media posts to SEO. Best used for: Creating emails and social media posts from scratch Keeping track of customers and subscribers, thanks to its built-in CRM Nurturing sales leads. Social Wix apps. Social Stream.

Social Media 97

Social Media Payments Shipping Costs Payment Services 97

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Customers Prefer Personalized Messages.

Marketing 273

Marketing Recommendation Social Media Improvements 273

RTP blog

JUNE 10, 2019

Apps provide the means to extend a retailer’s presence and services, while social media activity aims to build conversations and spread influence. Understanding customers in real time enables retailers to shape the customer experience as and when it happens.

Customer 150

Customer Customer Loyalty Social Media Recommendation 150

Omnisend

DECEMBER 15, 2020

When that time comes, the customer will look to contact the company. The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

RTP blog

AUGUST 16, 2017

A recent consumer survey from JDA revealed that consumers don’t expect special or unique experiences when shopping in stores. Klaudia Tirico, Features Editor: This conversation boils down to knowing your customers and knowing them well.

Omnichannel 150

Omnichannel Retail Fulfillment eCommerce Platforms 150

Omnisend

APRIL 28, 2023

A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. You can sell your products through your website, social media page, or any other online marketplace. Everything is measurable Data is easier to measure when you sell online.

Definition 89

Definition Shipping Costs Payment Services Merchant Services 89

Omnisend

APRIL 28, 2023

A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. You can sell your products through your website, social media page, or any other online marketplace. Everything is measurable Data is easier to measure when you sell online.

Definition 89

Definition Shipping Costs Payment Services Merchant Services 89

ESW

JUNE 6, 2024

Gathering Actionable Return Data The data you collect on returns is only as good as the actions you can take from it. You need to set up robust systems to capture data that are accurate and comprehensive. Comprehensive demographic customer data can also enrich your understanding of return reasons.

Merchant Services 78

Merchant Services Social Media Consumer Electronics Customer Experience 78

ESW

JUNE 4, 2024

Gathering Actionable Return Data The data you collect on returns is only as good as the actions you can take from it. You need to set up robust systems to capture data that are accurate and comprehensive. Comprehensive demographic customer data can also enrich your understanding of return reasons.

Merchant Services 78

Merchant Services Social Media Consumer Electronics Customer Experience 78

Algopix

JULY 13, 2023

Key Features to Look for in eCommerce CRM Systems Customer Data Management A robust eCommerce CRM system should provide comprehensive customer data management capabilities. This includes storing customer profiles, contact information, purchase history, and communication logs.

eCommerce 78

eCommerce Payment Services Management Customer 78

Smile.io

MAY 15, 2024

Robust ecommerce analytics programs allow you to measure performance, uncover trends, use customer data, and optimize pricing. Monitor metrics like customer lifetime value (CLV), returning visitor rates, website session time, pages per visit, bounce rate, conversion rates, customer acquisition costs, and more.

Payment Services 53

Payment Services Merchant Services eCommerce Payments 53