Groove

AUGUST 30, 2023

Legacy marketing solutions fell short, lacking the robust customer data foundation required to do so correctly. The Shortcomings of Legacy CDPs Previous customer data platform offerings, although innovative at launch, were often limited in scope and functionality.

Customer Data 275

Customer Data Customer Multi-channel Management 275

Retail TouchPoints

FEBRUARY 17, 2021

In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Reward Your Most Loyal Customers.

Customer Data 292

Customer Data Marketing Customer POS 292

Retail TouchPoints

NOVEMBER 14, 2024

By investing in robust cybersecurity strategies and leveraging tools like AI and automation, retailers can reduce the rate and severity of data breaches, saving costs and maintaining customer trust. Security teams must ensure full visibility across all these environments to effectively monitor and protect the data.

Retail 277

Retail Payment Services Consumer Management 277

Retail TouchPoints

NOVEMBER 14, 2022

Competitive pricing is a key strategy to build customer loyalty and increase sales. By using AI to calculate prices based on market demand and other market conditions, you can ensure that you’re offering the best value to your customers. . Here are the top four areas where you can apply AI to drive business growth.

Customer Loyalty 360

Customer Loyalty Operations Improvements Customer Experience 360

Forrester eCommerce

NOVEMBER 19, 2018

I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. Enterprise data model? The dreaded data governance plan? Replace that clunky warehouse with a modern appliance?

Customer Data 382

Customer Data Information Management Customer 382

Retail TouchPoints

OCTOBER 30, 2024

Customers want personal, seamless, no-contact experiences, and each additional endpoint helps provide what today’s customers expect. Tablets and mobile devices put customer data at employees’ fingertips, allowing them to provide a personal shopping experience while reducing wait times.

Payment Services 269

Payment Services Customer Experience Customer Data Management 269

Retail TouchPoints

FEBRUARY 26, 2025

When customer data is exposed in a cyberattack, criminals can use it to commit fraud. Fraudsters can steal employee credentials to expose customer data. Both kinds of incidents affect the bottom line and both can impact the companys image with customers. Supplier cybersecurity. Vendor communication.

Payment Services 236

Payment Services eCommerce Shipping Costs Supplies 236

Retail TouchPoints

NOVEMBER 22, 2024

This integrated approach allows retailers to provide consumers with the flexibility to earn rewards across various platforms, enhancing customer satisfaction, increasing visibility and optimizing return on ad spend.

Banking 277

Banking Travel Consumer Marketing 277

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. We’ve put together an overview of what the platform has to offer so you can see how it would fit in with your eCommerce marketing strategy.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Retail TouchPoints

MARCH 5, 2025

Amid increasing privacy restrictions and 40% of Chrome users opting out of third-party cookies already, its imperative for marketers to explore alternative strategies in order to maintain their ability to gather valuable data and insights. Simon Wigginsis Director of Media Engineering at CvE.

Retail 238

Retail Marketing Technology Presentation 238

Retail TouchPoints

MAY 8, 2024

Have mechanisms in place to guide and support customers throughout their journey, and create content that is clean, digestible and informative.” Pitié walked through key takeaways from the report and how these data points should influence brands’ ecommerce strategies moving forward.

Merchant Services 277

Merchant Services eCommerce Channel Mobile 277

Retail TouchPoints

NOVEMBER 29, 2024

Success with Social Commerce Depends on Data That brings us to data. One of the downsides of selling on social commerce platforms is that the retailer doesn’t own the customer. That means less customer data coming to you. influencer).

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

AUGUST 10, 2022

As we head into the peak of the season, retailers should review their disaster avoidance strategies as they seek to protect critical equipment and prevent downtime. Thankfully, as retailers have shifted to more digital strategies, the hardware and software tools to protect equipment have evolved to keep pace. The Impact of Downtime.

Small Business Retail 304

Small Business Retail Retail Telecommunications Events 304

Forrester eCommerce

FEBRUARY 2, 2023

In the era of data deprecation, many B2C marketing clients are asking me “how can I get more first-party data?” or “how do I get more customers to share data with me?”

Customer Data 195

Customer Data B2C Customer Recommendation 195

Retail TouchPoints

NOVEMBER 28, 2024

According to McKinsey , digital trust principles are nearly as important as price and delivery speed, with over 50% of consumers choosing to buy online only from companies known for safeguarding customer data. Before that he was EVP Strategy and M&A of Ingenico. and 3.3%, to nearly $1.59 Prior to J.P.

Payment Services 298

Payment Services Payments Merchant Services Omnichannel 298

Retail TouchPoints

MARCH 4, 2025

Martens has selected the Amperity customer data cloud solution to support its global data and marketing operations strategy.

Channel 179

Channel Customer Customer Data Operations 179

Retail TouchPoints

NOVEMBER 10, 2020

Using a customer experience automation solution to collect and analyze customer data as a way to predict likely returns based on the order’s characteristics (multiple sizes of the same black dress, for example) can also help you to plan and predict return volume.

Retail 290

Retail Shipping Costs Fulfillment Shipping 290

Retail TouchPoints

OCTOBER 21, 2024

This strategy should begin with a thorough evaluation and strengthening of return policies. Adding verification steps or introducing slight delays in the refund process also can help deter fraudulent claims without significantly impacting the experience of legitimate customers.

Retail 278

Retail Payment Services Technology Payments 278

Forrester eCommerce

JANUARY 29, 2019

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).

B2C 345

B2C Customer Experience Technology Marketing 345

Retail TouchPoints

AUGUST 30, 2023

Companies with loyal customers understand their customers’ needs and deliver personalized experiences. There’s an art and science to using customer data to capture shopping behaviors and trends and activating that data along with the right shopping features.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Retail TouchPoints

JANUARY 2, 2024

The real opportunity lies in using your digital product strategy as a way of improving the customer experience (CX) and finding new growth opportunities. Use Existing Data and Research to Find New Revenue Streams Launching a new revenue stream can be costly, risky and time-consuming.

Improvements 282

Improvements Retail Mobile Customer Experience 282

Retail TouchPoints

MARCH 6, 2025

More tangibly, your business can also suffer financial and legal consequences if customer data is compromised in a breach. How to Protect your Brands Online Identity Shockingly, two-thirds of brands say they essentially rely on their own customers as a source of threat intelligence on impersonation attacks.

Payment Services 232

Payment Services Social Media Download Information 232

Retail TouchPoints

DECEMBER 5, 2024

Customer and product information at their fingertips What are some of the functionalities and data that your POS system needs to serve up? Well, let’s start with customer data. Associate POS adoption depends on getting the user experience right.

POS 275

POS Payment Services Shipping Costs Fulfillment 275

Retail TouchPoints

OCTOBER 24, 2024

Beyond’s New Strategy: ‘Affinity and Data Monetization’ Perhaps more so than the fairly substantial layoffs, Robinson’s departure is an indicator of the direction Executive Chairman Marcus Lemonis is taking the company , in that the “product” is clearly going through a dramatic shift.

Marketing 263

Marketing Reference Improvements Customer Data 263

Groove

APRIL 17, 2024

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects.

Customer Data 337

Customer Data Improvements eCommerce eCommerce Marketing 337

Retail TouchPoints

DECEMBER 23, 2022

Discounting and perks like free shipping have been successful drivers of Black Friday and Cyber Monday campaigns; however, dropping prices is not a winning strategy that creates a path to profitability. In fact, not only does discounting eat into margins, it reduces Average Order Value and Customer Lifetime Value as a result.

eCommerce 261

eCommerce Shipping Costs Retail Recommendation 261

Retail TouchPoints

FEBRUARY 12, 2025

By embracing ASPM and addressing the complexities of their application environments, retailers can dramatically improve their security posture, protect customer data and ensure business continuity in the face of evolving threats.

Retail 277

Retail Technology Supplies Operations 277

Forrester eCommerce

JUNE 22, 2023

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.

Customer Data 195

Customer Data Customer Marketing Consumer 195

365 Retail

APRIL 25, 2025

In todays fast-paced digital marketplace, e-retail platforms face growing threats from fraudulent activities that compromise revenue and customer trust. Know Your Customer (KYC) strategies have become powerful tools to verify user identities, detect suspicious behaviour, and ensure regulatory compliance.

eCommerce 52

eCommerce Retail eCommerce Marketing Improvements 52

Retail TouchPoints

OCTOBER 31, 2023

Through the effective use of their customer data and clienteling capabilities, retailers can craft deeply personalized shopping experiences, making the wardrobe refresh portion of the RTO journey much more enjoyable for the customer.

Customer 279

Customer Retail Recommendation Fashion 279

Retail TouchPoints

DECEMBER 25, 2024

This article will touch on the impact in-store and online returns make to retailers and will provide recommended strategies to offset the surge in returns this holiday season. Retailers that have tried to prevent these behaviors have begun implementing strategies to account for frequent and fraudulent returns.

Shipping Costs 162

Shipping Costs Social Media Electronics Customer Loyalty 162

Retail TouchPoints

MARCH 3, 2025

But as retailers digitize operations to differentiate customer experiences, they also face a growing wave of cyber threats targeting sensitive customer data and critical business systems.

Payment Services 207

Payment Services Retail Point of Sale Supplies 207

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. AI-powered personalized recommendations.

Mobile 328

Mobile Customer Data Recommendation Fashion 328

Retail TouchPoints

JANUARY 25, 2023

provides guidance toward a stable foundation of cybersecurity best practices that protect critical customer data from new and emerging threats, retailers should build upon these requirements to move from a reactive to a proactive cybersecurity approach. While PCI DSS 4.0 Changing Tides of PCI DSS 4.0

Merchant Services 354

Merchant Services Payment Services Mobile Payments Customer Data 354

Groove

MARCH 6, 2024

While many tools are required to successfully manage a digital-age brand, the tools you trust with your ongoing digital marketing strategy are among the most crucial. It allows users to effectively collect and organize customer data for easier, more streamlined segmentation.

Social Media 336

Social Media Customer Data Shopify Management 336

Groove

SEPTEMBER 1, 2020

Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. SMS marketing, or text message marketing, is a powerful tool to communicate with customers. Today, many consumers open text messages fairly quickly once they notice the notification.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370