Retail TouchPoints

FEBRUARY 18, 2022

“It’s not enough to understand that your customer is jumping from channel to channel, you want to know why and how they’re doing it [so you can deliver more personalized experiences]. But that means there are more insights you need to derive from the customer data you have.”.

eCommerce 299

eCommerce Shipping Costs Channel Operations 299

Retail TouchPoints

JANUARY 11, 2021

Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack. One such area where on-demand data can help retailers is inventory. A recent study found that only 22% of D2Cs surveyed experienced a sales decline. Tom Treanor is the Chief Marketing Officer for Treasure Data.

Small Business Retail 285

Small Business Retail Retail eCommerce Social Media 285

Retail TouchPoints

DECEMBER 25, 2024

By analyzing customer data, retailers can better understand which items are being returned the most, helping minimize the financial losses. Leybourne has significant experience in digital commerce and has a diverse background that includes marketing, customer service, sales and project management.

Shipping Costs 162

Shipping Costs Social Media Electronics Customer Loyalty 162

Retail TouchPoints

SEPTEMBER 10, 2021

A recent Clarus Commerce study found that 68% of shoppers believe their loyalty is more difficult to maintain than ever before. Clarus Commerce has acquired digital engagement solution provider PrizeLogic in a deal that aims to combine both companies’ core competencies and proprietary technologies.

Gifts 270

Gifts Customer Data Technology Consumer 270

Retail TouchPoints

FEBRUARY 26, 2024

A Pew Research study reveals a concerning trend: 67% of consumers have little understanding of what companies do with their data, a sentiment echoed by an IAPP study which found that only 29% feel informed about how their data is protected. For many companies, it is not a matter of “if” there is a data breach, but when.

Improvements 317

Improvements Payment Services Consumer Banking 317

Retail TouchPoints

MARCH 25, 2022

One-third are inspired by social media before buying that new sweater, electronic gizmo or video game, according to the PwC study Gen Z is Talking. Consequently, this is a medium that retailers must seriously consider in order to reach the customers of the future. Are you Listening? Rather, they visit the store around the corner.

Payments 278

Payments Payment Services Social Media Electronics 278

Retail TouchPoints

SEPTEMBER 11, 2024

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. Over the last 10 years, we’ve studied how people respond to situations and new technology. They can study modes.

Customer 272

Customer Shopping Carts Social Media Recommendation 272

Retail TouchPoints

MARCH 28, 2023

Execs can evaluate the business impact of Meta marketing investments for a given brand, uncover new insights and study quantifiable metrics, including return on ad spend. The test period found that DGMN has the ability to reach customers across 1,400 derived attributes. “We

Customer 298

Customer Customer Data Improvements Marketing 298

Optimizely

FEBRUARY 6, 2018

Personalized marketing isn’t just about effectively targeting your potential customers — it directly impacts your bottom line. According to a study by Accenture , personalization failure cost B2C businesses $756 billion in the US alone. Here’s how your customer data can better power truly personalized marketing efforts.

Marketing 277

Marketing B2C Customer Data Channel 277

Retail TouchPoints

NOVEMBER 6, 2023

Our consumer study found that 79% of shoppers conduct product research online, on a brand’s website and on social media, while 37% do their research online and then purchase items in-store. A recent Bazaarvoice study found that 89% of consumers prefer holiday shopping in-store; 72% said online and 22% prefer social media.

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Omnichannel Social Media Channel Mobile 312

Retail TouchPoints

AUGUST 24, 2022

As ecommerce has become a part of everyday life, customers have felt empowered to take control of their checkout experiences both in-store and at home. A recent study found shoppers of all demographics are warming up to the idea of self-checkout, seeing it as a faster option that eliminates the need to wait in line.

Payment Services 289

Payment Services eCommerce Shipping Costs Shipping 289

Retail TouchPoints

DECEMBER 27, 2021

Close to 80% of buying consideration now happens before anyone speaks to a salesperson, according to a Cisco study cited in a report from the CMO Council. Using First-Party Data to Have a ‘Genuine Impact’. Check out our free report “Modern Marketing Playbook: 3 Key Tactics for Engaging Customers in a Post-Cookie World.”

Marketing 279

Marketing Consumer Download Games 279

Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Companies with loyal customers understand their customers’ needs and deliver personalized experiences.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Retail TouchPoints

MARCH 9, 2022

It’s those retailers that can most quickly and accurately react to these turbulent market forces and behaviors that are creating the most innovative and positive customer experiences. The rest are at risk of losing customer loyalty, brand affinity and revenue. Identifying the Right Use Cases.

Retail 306

Retail Customer Data Customer Experience Social Media 306

Retail TouchPoints

FEBRUARY 27, 2024

This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations. A study by IBM Security found that the average cost of a data breach in 2023 was $4.24

Payment Services 278

Payment Services Retail POS Operations 278

Retail TouchPoints

JULY 24, 2023

In a recent study, Adobe found that emails with personalized subject lines receive almost 20% higher open rates than mass emails. According to a recent study from Airship, 78% of consumers are using retail apps the same or more often than they did last year. Spamming” shoppers is a surefire way to lose customer respect and loyalty.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Retail TouchPoints

AUGUST 17, 2023

The rise of artificial intelligence and cloud computing offer promising solutions to fostering flexible growth, minimizing downtime risks and maximizing the impact of customer-centric innovations. This technology blends public and private cloud services to deliver the perfect environment for processing, storing and scaling data.

Consumer 246

Consumer Payment Services Food and Beverages Supplies 246

Retail TouchPoints

APRIL 7, 2023

Studies show 24% of cyberattacks target retail organizations, and virtually all these attacks are financially motivated. Hackers heavily target financial and payment data in breaches. Studies show data breaches cost $4.35 Retail businesses can also take steps to help protect their customers’ data.

Payment Services 264

Payment Services Magazine eCommerce Improvements 264

Retail TouchPoints

JUNE 8, 2022

Retail industry experts often talk about the benefits of bringing together all customer data in one place, but IT professionals know how difficult that is to actually accomplish. Shirley Gao: My career started with my computer science studies, and then I started as a software developer. They are very mobile-savvy.

Social Media 278

Social Media Customer Data Shipping Costs Management 278

Retail TouchPoints

JULY 5, 2022

Whether that “New Normal” has arrived yet is open to debate, but a recent study from Publicis Sapient and Salesforce indicates that new headwinds — in the form of inflationary and inventory pressures — have shifted retail leaders’ focus once again, this time toward profitability. . UK, Germany and Australia.

Shipping Costs 323

Shipping Costs eCommerce Retail Merchant Services 323

Retail TouchPoints

JUNE 5, 2024

AI ’ s Current Impact on Retail In many ways, AI enables ecommerce companies to understand customers more deeply, engage them intelligently, fulfill demand efficiently and modernize the shopping experience. It’s the ideal tool for helping marketers to ensure a more personalized customer experience.

eCommerce 289

eCommerce Recommendation Customer Experience Technology 289

Retail TouchPoints

JULY 19, 2021

In a market like this, however, the movement toward data is often accompanied by an unhealthy euphoria. The solution is not simply “more data,” despite what many information providers seem to be pitching. What can you provide that speaks to the data’s performance? If a case study isn’t available, ask for a client reference.

Marketing 264

Marketing Retail Multi-channel Events 264

BigCommerce

SEPTEMBER 28, 2017

Or risk losing customers to competitors forever. Add to that anxiety the massive volume of customer requests ecommerce businesses get in comparison to other industries. And, ecommerce businesses receive more than 5x the conversational volume compared to a services based business per month. And Gillian’s team agrees.

Channel 402

Channel Live Chat Multi-channel Customer 402

Optimizely

JANUARY 16, 2018

You need to know as much as possible about your customers if you want to sell them your products, convert them into loyal customers, and inspire them to recommend you to friends and family. But where is your detailed customer data? Improve customer service. Customer data also includes customer service data.

eCommerce 191

eCommerce B2C Social Media Customer Data 191

Retail TouchPoints

JANUARY 12, 2023

Reda quoted a 2022 KPMG consumer study revealing that while 58% know about the metaverse, only 8% have actually visited/participated ( 43% said they were likely to participate during the next 12 months ).

Consumer 289

Consumer Food and Beverages Beauty and Health Toys 289

Kissmetrics

JANUARY 6, 2021

The same study reveals that 60% of respondents said they’d continue shopping online even after the pandemic. CMX allows brands to place their products on channels informed by CV’s first data. It also gives them access to one of the world’s largest customer data banks as well as a massive audience ( over 200 million in the U.S

Retail 362

Retail eCommerce Banking Customer Data 362

Retail TouchPoints

JANUARY 4, 2023

By developing a 360-degree view of a customer with an integrated AI tool, retailers can instantly make recommendations to customers based on a wealth of customer data. According to a Salesforce study, the average customer spends 5X as much per visit on sites with personalized recommendations than those without.

eCommerce 302

eCommerce Omnichannel Comparison Shopping Recommendation 302

Retail TouchPoints

JUNE 30, 2021

One tried-and-true method for maximizing revenue is increasing conversion rates, a strategy that increasingly involves the use of advanced data and analytics. Comparing individual customer data with payments data from thousands of other customers provides the opportunity to identify trends and preferences with great accuracy.

Merchant Services 253

Merchant Services Payment Services Customer Payments 253

BigCommerce

MAY 1, 2018

Everyone has a circle of competence created through study and experience. The Benefits of Using Big Data in Ecommerce. According to a study by BARC , some benefits of using big data include: Making better strategic decisions (69%). Better understanding of customers (52%). Not all data points matter.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

BigCommerce

JUNE 27, 2017

According to a study conducted by professor Brent Coker , shoppers trust ecommerce stores 30% less than they trust brick and mortar stores. Extensive studies by Stanford professor B.J. Studies have shown that personalization results in a high payoff. Over a third of customers would spend more if the website was personalized!

Improvements 275

Improvements eCommerce Payment Services Merchant Services 275

Retail TouchPoints

JULY 17, 2024

Accruent recently commissioned a study of the food retailer sector to understand what challenges await, from continued margin and cost pressures to being held back by legacy technology to the increased risk of cyber threats. What lies ahead? The frequency and sophistication of cyberattacks continue to increase.

Payment Services 264

Payment Services Retail Customer Experience Supplies 264

Retail TouchPoints

AUGUST 11, 2021

In fact, only 30% of businesses were compliant with PCI DSS in 2020, according to a recent study from Verizon’s Payment Security Report. . This enables a far more accurate assessment of the state of PCI DSS risk and compliance, and analyzes how data is currently being collected, handled and stored. Tips for Meeting PCI DSS Compliance.

Payment Services 264

Payment Services Retail Electronics Information 264

Retail TouchPoints

APRIL 6, 2021

In the 2020 State of Returns study from Narvar conducted in September 2020, research shows how conditioned customers are to returns as normal operating procedure — especially with contactless engagement being the new norm. To pull this off successfully, there can be no silos of data, people, channels or processes.

Customer 226

Customer Retail Customer Experience Omnichannel 226

RTP blog

JULY 14, 2017

Account takeovers occur when fraudsters gain access to consumers’ login and password information for a retailer, which allows them to see that customer’s personal information, credit card number, store rewards and more. In 2015 alone, they grew by 36%, according to a recent Javelin study. That’s up from $1.4 Consider tokenization.

Merchant Services 150

Merchant Services Payments eCommerce Multi-channel 150

Retail TouchPoints

DECEMBER 2, 2020

Depending on the product, impulse buying represents between 40% and 80% of all purchases, according to various studies. The solution lies in retailers and brands upping their personalization game through customer data. The bigger challenge is how to conquer the unknown customer, the one who doesn’t log in to your app or website.

Payments 259

Payments Recommendation Payment Services Customer Data 259

Kissmetrics

JUNE 9, 2017

Big data is one of the most frequently discussed concepts in marketing today. While most marketers collect data, not all marketers consistently take action to improve their businesses based on data insights. In a survey by Econsultancy, 74% of marketers stated that personalized email marketing increases customer engagement.

Customer Retention 205

Customer Retention Customer Data Information PPC 205

Retail TouchPoints

JULY 10, 2024

Using Stores to Gather Meaningful Customer Data Along with improving fulfillment efficiencies by using its store network, Ikea is determined to continue enhancing the in-store experience — both as a way to improve CX and to gather valuable data from customer interactions.

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Fulfillment Omnichannel Customer Experience Shopping Carts 255