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How Larger Retailers Can Benefit From The Subscription Model

Optimizely

Until recently, the vast majority of subscription boxes came from subscription brands – that is, brands that exclusively sell curated boxes of themed merchandise. But in the past year, many bigger brands decided to dip their toes into the subscription box business: the beauty brand Sephora released the monthly subscription “PLAY!

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How to Shift Your Business to a Subscription Model

FastSpring

That’s the beauty of subscription models. While implementing a subscription model means ongoing revenue, it also brings up many challenges for managing those subscriptions. You have to create a subscription-friendly product, infrastructure, marketing plan, and customer retention plan. Ease of Distribution.

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How to Keep Your Loyalty Program Members Engaged Long-Term, Even After the Holidays

Retail TouchPoints

According to Clarus Commerce data , during the holidays shoppers cared most about product discounts, special expedited shipping, better return policies and free samples with purchase. Your loyalty program benefits should constantly evolve alongside customers’ needs and desires.

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6 Strategies for Collecting Customer Data for Early Personalization

Sailthru

In many cases, poor customer data management will be the catalyst. We all know that customer data is crucial for personalization, especially in the earliest stages of the customer journey as you’re still establishing that relationship. But how do you go about getting it? Context matters.

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Why Publishers Are Betting on Email to Drive Subscriptions

Liveintent

As publishers grapple with the impact of COVID-19 and the decline of third party cookie, they are holding onto a precious life raft: the subscription model. The New York Times reached $709 million in digital revenue this year, thanks in large part to its subscriptions, and announced its goal to reach 10 million subscriptions by 2025.

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Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success

Retail TouchPoints

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

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Best Email Marketing Services

Kissmetrics

This is especially true of your existing CRM and any other customer data sources. They are going to capture, store, and segment your customer data much better than a standalone email autoresponder. You can get really granular when it comes to personalized customer journeys, for example.

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