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Customer Data Platforms Show That Playing The Long Game Pays Off

Forrester eCommerce

Forrester has published The Forrester Wave™: Customer Data Platforms for B2C, Q3 2024. Given the heavy buyer and vendor interest in customer data platforms it evokes the obvious question “What took you so long?!” For context, consider the history […]

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Bloomreach CDP: A New Kind of eCommerce Marketing Customer Data Platform

Groove

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Key Features of Bloomreach CDP As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data.

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Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Invest in Technology Solutions. To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. Reward Your Most Loyal Customers.

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

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Choose A Cross-Channel Marketing Hub That Amplifies Your Customer Obsession Strategy

Forrester eCommerce

Instead, leverage it for next-gen customer engagement based on compelling, contextually relevant experiences. Forrester defines a CCMH as: Enterprise marketing technology that supports customer data management, […]

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How Technology is Helping Retailers Through the Labor Shortage

Retail TouchPoints

Retailers can rely on innovation to fill the gaps left by a lack of staff by deploying the right retail technologies. Allowing employees to complete multiple sales anywhere in the store, rather than just at the sales counter, can have a positive impact on sales and customer experience. Streamline Workflow to Optimize Service.