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Unwrap Holiday Growth: The Top Benefits of Joining an External Loyalty Program this Season

Retail TouchPoints

Here are the top benefits of embracing this approach: Unlocking Access to Engaged Audiences External loyalty programs offer retailers immediate access to vast, established audiences through networks like banks, airlines and travel companies.

Banking 277
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The Unexpected Matchmakers: How Commerce Media is Fueling Brand Partnerships this Holiday Season

Retail TouchPoints

Why these partnerships work: Shared audiences: Commerce media platforms leverage retailers’ rich customer data to identify overlapping audiences between brands. This allows companies to target consumers who are likely to be interested in both their products and the products of their partner brand.

Travel 173
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You Don’t Have Customers, you Have Fans, so Put on a Show

Retail TouchPoints

For instance, the traveling Messi Experience, which allows fans to step into the world of Leo Messi. The latest generative AI tools can help brands create even more engaging experiences by personalizing them for customers. concludes with a retail store. Extending Brand Loyalty.

Customer 147
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How to Leverage Behavioral Data Across Your Company

Kissmetrics

You definitely knew that… cue engineers and marketers nodding their head slowly … Customer Data Management with Segment. Customer data management platforms are the right way to go for leveraging customer event data across your company. Kissmetrics is a Customer Engagement Automation platform.

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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

Consider the application in ecommerce where gen AI-powered chatbots redefine customer interactions. Picture this: a traveler seeking a hotel near a lake for a specific activity. Traditional keyword searches fall short, but with gen AI fueled by massive data sets, a system like Lucidworks Fusion can quickly deliver precise answers.

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How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. When you’re aiming for success in the retail industry, customer experience makes a world of difference.

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Chase Launches Retail Media Network; Air Canada and Whataburger Among First Set of Clients

Retail TouchPoints

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.