Remove Customer Experience Remove Customer Loyalty Remove Financial Services
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High Levels Of Trust Elude US Financial Services Firms Again

Forrester eCommerce

US financial services brands are struggling to earn high levels of customer trust. Forrester’s Financial Services Customer Trust Index (FS Trust Index) revealed that customer trust in US financial services firms in 2023 was relatively weak and largely unchanged from 2022.

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Retailers Must Embrace Financial Services, and Quickly

Retail TouchPoints

Retailers know that customer engagement must be the focus of their marketing efforts. And it’s increasingly clear that brands that embrace financial services within the customer journey are scoring highly on engagement scores. Many customers bail at this point.

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The New Retail Frontier: Where Sustainability Meets Customer Loyalty

Retail TouchPoints

All customers have to do is donate their old jeans instead of throwing them away and, in return, the retailer will offer the customer a discount on a new pair. Do we have the right user experience? Do we have the right customer experience? Do our physical and digital platforms match?

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AI-Powered Knowledge Graph: The Key to Personalized Customer Journeys

Retail TouchPoints

Ecommerce platforms can use the same technology to suggest products that align with a customers previous purchases and browsing behavior. This level of personalization not only enhances the customer experience but also drives higher conversion rates and customer loyalty. Dev Nag is the CEO and Founder of QueryPal.

Customer 147
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Customers’ Trust Was Weak Across US Financial Services Brands In 2022

Forrester eCommerce

How well did US financial services firms rank in terms of customers’ trust in 2022? Our new research reveals the scores and rankings of 54 US brands across auto and home insurance, banking, credit card issuers, and investment firms, analyzed as part of Forrester’s US Financial Services Trust Index, 2022.

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Great Digital Banking Experiences Create A Data-For-Value Flywheel

Forrester eCommerce

Forresters research reveals the immense value for both customers and banks of useful, convenient digital banking experiences. The right mobile banking offerings, for example, can unlock new value for a customer and differentiate a banks brand. And our broader customer experience research […]

Banking 221
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A Glimpse Into The Future Of Banking

Forrester eCommerce

Alyson Clarke and I have been interviewing financial services experts around the globe as part of our upcoming research report on the future of banking. COVID-19 is recasting the foundations of the future of banking and reshaping the digital agenda and priorities for many banks. We see four clear themes forming in the research.

Banking 284