Retail TouchPoints

AUGUST 17, 2020

As experts continue to assess COVID-19’s impact on the retail industry, some consider the loyalty shakeout to be the most significant. Winning and keeping customer loyalty has been a long-standing challenge in the industry, but the pandemic has forced consumers to switch brands for new reasons: price, scarcity and availability.

Customer Loyalty 305

Customer Loyalty Customer Apparel Consumer 305

Forrester eCommerce

MAY 14, 2019

Marketing has been a story of eras: from mass marketing to the direct marketing era to digital marketing, and now data-driven marketing.

Marketing 381

Marketing Customer Loyalty Consumer Customer 381

Retail TouchPoints

SEPTEMBER 7, 2023

Here are three reasons why forward-thinking retailers are implementing MACH principles — and working with organizations that are doing so — to foster dynamic customer experiences that align with consumers’ changing wants and needs (and in turn, exceed revenue goals!): The customer experience is changing — and faster than ever.

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Customer Experience Technology Customer Retail 290

Groove

NOVEMBER 12, 2020

Make a great first impression and create a positive experience for your customers by catering to their unique needs. In this blog, we're sharing 5 tips on how to improve customer experience and turn existing customers into repeat purchasers. How To Improve Customer Experience: 5 Tips.

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Customer Experience Improvements Customer Social Media 258

Retail TouchPoints

JANUARY 30, 2025

As we move into 2025 and reflect on the learnings of the 2024 holiday season, customer loyalty and the risks of losing it are at the top of every business leader’s mind. Speed, consistent uptime and outstanding UX have emerged as non-negotiable elements for survival in todays fast-paced market.

Customer Experience 256

Customer Experience Technology Customer Loyalty B2B 256

Retail TouchPoints

SEPTEMBER 19, 2023

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. The costs of a poor search experience go beyond lost sales and loyalty opportunities.

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Customer Experience Customer eCommerce Customer Loyalty 287

Retail TouchPoints

JULY 6, 2023

In the realm of sustainability, big-name retail companies have taken the lead in marketing their eco-friendly endeavors, capitalizing on these opportunities to expand their green loyalty program initiatives. Do we have the right user experience? Do we have the right customer experience?

Customer Loyalty 272

Customer Loyalty Customer Retail Financial Services 272

Retail TouchPoints

JUNE 21, 2023

Parents and caregivers are always on the lookout for activities to keep their kids engaged during the summer months, and Michaels has tapped into this need — and not coincidentally, creating new opportunities to build customer loyalty — through Camp Creatology.

Customer Loyalty 272

Customer Loyalty Customer Arts Omnichannel 272

Forrester eCommerce

NOVEMBER 12, 2020

This holiday season, maintaining (and tapping into) your customers’ loyalty has never been more critical. As you plan for holiday shopping – and the inevitable returns that will follow in January – loyalty marketers must: Show, not tell.

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Gifts Customer Loyalty Customer Marketing 485

Retail TouchPoints

APRIL 7, 2022

Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer. She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy.

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Marketing Customer Loyalty Customer Experience Supplies 306

Retail TouchPoints

NOVEMBER 6, 2024

This not only cuts into profit margins but also risks damaging the brand’s reputation; 46% of porch piracy victims said the experience negatively impacted their relationship with the retailer. Sam Jarvis is the CEO and Founder of HubBox , a market leader in ecommerce software for local pickup.

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Fulfillment Shipping Costs Magento Consumer 274

Kissmetrics

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. You can see why natural language generation is attractive to marketers. How Does Natural Language Generation Affect Digital Marketing?

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Marketing SEO eCommerce Telecommunications 362

lateshipment

FEBRUARY 14, 2020

Low prices, fast shipping, and free returns are three must-haves for an online business to make the cut in today’s market. With Amazon rewriting the eCommerce playbook and retailers having followed suit to stay competitive, the focus has now shifted to the quality of delivery experiences. What is Delivery Experience Management?

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Customer Experience Management Shipping Costs Customer 260

Retail TouchPoints

NOVEMBER 17, 2023

The letdown customers experience when their orders don’t arrive on time, or at all, results in uncertainty and distrust that’s difficult — if not impossible — to remedy. Retailers can expect that customers will turn to other vendors; once this happens, they’ve lost both the sale and the customer’s trust and loyalty.

Shipping Costs 264

Shipping Costs Customer Experience Supplies Improvements 264

Retail TouchPoints

SEPTEMBER 3, 2021

In every organization, marketing plays an important role in defining, socializing and managing the customer experience (CX). However, the relationship between the customer experience and the marketing teams is often disconnected. Unity Point #1: Marketing Sets Expectations, and CX Delivers.

Marketing 306

Marketing Customer Social Media Customer Experience 306

BigCommerce

FEBRUARY 23, 2018

That’s what we’ll cover today, teaching you how to Implement a customer loyalty program that works for your brand. We’ll cover: What an ecommerce customer loyalty program is. The various components involved in building out a customer loyalty program. What is a Customer Loyalty Program?

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

Retail TouchPoints

DECEMBER 4, 2024

When Edward and Judy Kwon founded Calpak 35 years ago, they modernized the luggage and travel goods sector by investing in innovative design and marketing. We’ve done events where customers have come up to me because I host all our livestreams. I see their name every week, and am so excited to finally see them in-person,” Shin said.

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Travel Retail Demo Customer 296

365 Retail

FEBRUARY 9, 2025

In the competitive landscape of retail, fostering customer loyalty is essential for long-term success. Loyal customers provide a reliable revenue stream and contribute to brand growth by acting as ambassadors, sharing positive experiences through word-of-mouth and online reviews.

Customer Loyalty 52

Customer Loyalty Customer Retail Social Media 52

Retail TouchPoints

JANUARY 13, 2025

By improving the shopping experience on the front end whether through generative AI, AR/VR technologies or optimized product syndication they can drastically reduce the volume of returns, preserve their margins and enhance customer loyalty.

Retail 298

Retail BigCommerce B2C Channel 298

Retail TouchPoints

JUNE 2, 2022

By taking a closer look at thriving brand communities, retailers can learn how to develop ones of their own that drive loyalty and a better customer experience. Although every brand is unique, the process of building a brand community is one that can be studied and replicated. What thriving brand communities look like.

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Customer Loyalty Customer Events Consumer 278

Retail TouchPoints

JUNE 13, 2024

With customers increasingly returning to in-store shopping, grocery stores are now in a prime position to reclaim and expand their share of the alcohol market. This presents an opportunity to deliver an enhanced alcohol-buying experience that caters directly to consumer needs and preferences.

Food and Beverages 269

Food and Beverages Marketing Mobile Customer Loyalty 269

RETAIL MANAGEMENT SOFTWARE

AUGUST 26, 2024

For retailers, especially those operating in an omnichannel environment, maintaining customer loyalty in the face of rising costs is a significant challenge. However, with the right strategies, retailers can not only survive but thrive, securing the loyalty of their customers even during tough economic times.

Customer Loyalty 110

Customer Loyalty Omnichannel Payment Services Customer 110

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy. In this blog, we will explore proven customer retention strategies that retail businesses can implement to boost customer loyalty and long-term success.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Retail TouchPoints

NOVEMBER 14, 2022

But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Research finds the global market size for AI in retail is expected to grow drastically, from $4.84 This can help improve customer loyalty and help you stand out from competitors.

Customer Loyalty 360

Customer Loyalty Operations Improvements Customer Experience 360

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

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Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

MARCH 8, 2024

where he was one of the first 50 employees, and he’ll be responsible for driving a holistic customer experience using consumer insights, marketing, loyalty and promotions. Paradela has more than 25 years’ experience with Lidl, most recently as GM of Purchasing and Marketing for Lidl Spain. business.

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Customer Customer Loyalty Customer Experience Marketing 278

Retail TouchPoints

JANUARY 25, 2022

It’s energizing to think about customer experience transformation and what that could possibly mean for a business. In the retail industry, many organizations are at a pivotal moment of forging a path forward to define the future-state customer experience where the physical and digital converge. We all like to think big.

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Management Marketing Order Fulfillment Customer Experience 264

Retail TouchPoints

MAY 29, 2023

But with 73% of consumers saying that “a good experience is key in influencing their brand loyalties,” according to PwC , there has never been a better time for brands to relook at their processes, upgrade their antiquated technology and find a new solution that delivers a fair experience to sustain customer loyalty.

Customer Loyalty 278

Customer Loyalty Customer Experience Payment Services Social Media 278

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

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Small Business Retail Marketing Retail Social Media 246

Forrester eCommerce

FEBRUARY 4, 2025

Forresters research reveals the immense value for both customers and banks of useful, convenient digital banking experiences. The right mobile banking offerings, for example, can unlock new value for a customer and differentiate a banks brand. And our broader customer experience research […]

Banking 221

Banking Customer Experience Mobile Customer 221

Forrester eCommerce

OCTOBER 3, 2022

And specifically for marketers, the status quo often makes working smart impossible — functional silos inhibit internal efficiencies and negatively impact the overall customer experience. Some of today’s biggest marketing silos are technology-based — different platforms for different functions. Let’s […].

Customer Experience 370

Customer Experience Technology Marketing Customer 370

Retail TouchPoints

JUNE 2, 2022

Wine-as-a-Service (WaaS) ecommerce platform DRINKS has acquired Electriq Marketing , a Shopify-focused digital retention and growth agency. Electriq will help enable rich customer experiences that can improve retention and increase lifetime customer value.

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Shopify Customer Loyalty eCommerce Platforms Customer Experience 276

lateshipment

MARCH 25, 2025

Your customers shopping journey refers to the steps theyve taken before, during, and even after they make a purchase at your store. With the growing role of a positive customer experience in driving sales and repeat purchases, the concept of the shopping journey and its importance has never been more relevant.

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Shipping Costs Shipping Payment Services eCommerce 130

Retail TouchPoints

MARCH 10, 2025

Every step of the way, he has provided the industry with timely and thought-provoking content, educating the market through works like Building the Customer Specific Retail Enterprise ; Customer Intelligence ; and Retail in the Age of I. In those cases, you have to let the value of the technology speak for itself, he said.

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Retail Technology Customer Loyalty Books 200

RETAIL MANAGEMENT SOFTWARE

DECEMBER 2, 2024

Digital transformation has emerged as a necessity for businesses to stay competitive and thrive in the modern market. It involves integrating digital tools and processes across all aspects of the business, from product development and marketing to sales and customer service.

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Payment Services Retail Mobile POS 110

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers. It’s becoming a media strategy conversation,” Redniss noted.

Marketing 279

Marketing Consumer Information Customer Retention 279

Groove

JANUARY 19, 2022

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. Mapping the eCommerce Customer Journey.

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eCommerce Customer Merchant Services Payment Services 349