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Omnichannel vs. Multichannel eCommerce: Key Differences to Know

Groove

Understanding Multichannel eCommerce We will start with multichannel eCommerce, which focuses on how your business operates across different platforms that are intended to engage customers. While this can lead to a higher degree of customization for groups that prefer certain channels, there is less unification.

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Note to Retailers: How to Maximize the Post-Purchase Experience With a Modern Order Management System

Retail TouchPoints

PwC also found that customers who feel appreciated are happy to pay a 16% price premium when purchasing products and services. These stats underscore the importance of taking a holistic approach to the customer experience, from pre- to post-purchase. What Does the Post Purchase Experience Entail?

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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021?

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Invest in Your People .

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Operational Disruptions: The Hidden Costs Of Retail Crime 

RetailMinded

Retail crime isnt just about stolen goods its a serious threat that can disrupt daily operations, impact employees and alienate customers. However, the operational disruptions caused by these incidents can be even more damaging. Staff members who experience theft or vandalism firsthand may feel unsafe or undervalued.

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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. In addition to missing elements, many sites have searches that operate under rules that are so strict they interfere with useful results.

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The New Retail Frontier: Where Sustainability Meets Customer Loyalty

Retail TouchPoints

To keep up with this rising demand, brands need to align themselves with green practices, especially as more consumers today are basing their purchase decisions and brand loyalty on company values. Do we have the right user experience? Do we have the right customer experience? Do our physical and digital platforms match?