Remove Customer Experience Remove Financial Services Remove Technology
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5G In Financial Services

Forrester eCommerce

5G will become a general-purpose technology for financial services firms.

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Financial Service Firms Need To Stop Thinking Like Retailers On Personalization

Forrester eCommerce

Many financial services firms say that they are already delivering on personalization and view improving their personalization capabilities and technology further as a top priority. And most are thinking like retailers when it comes to personalization — […].

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Invest In The Right Technologies To Develop Your Financial Well-Being Program

Forrester eCommerce

Putting financial well-being at the core of their strategy is critical to financial services firms’ ability to win, serve, and retain customers. To develop their financial well-being program, financial services providers are evaluating and adopting a range of contributing technologies.

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Retailers Must Embrace Financial Services, and Quickly

Retail TouchPoints

Retailers know that customer engagement must be the focus of their marketing efforts. And it’s increasingly clear that brands that embrace financial services within the customer journey are scoring highly on engagement scores. Many customers bail at this point. John Rutledge is CEO of HolyWally.

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Introducing The Financial Services CRM Landscape, Q2 2023

Forrester eCommerce

Our data at Forrester backs this up: Industry solutions grow at a compounded annual growth rate of 13.9%, a rate faster than horizontal customer experience tech. At Forrester, we see financial services firms […]

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AI-Powered Knowledge Graph: The Key to Personalized Customer Journeys

Retail TouchPoints

Ecommerce platforms can use the same technology to suggest products that align with a customers previous purchases and browsing behavior. This level of personalization not only enhances the customer experience but also drives higher conversion rates and customer loyalty. Dev Nag is the CEO and Founder of QueryPal.

Customer 147
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5 + 1 must read on behavioral economics

Forrester eCommerce

I’ve spent the past three weeks interviewing global financial institutions, fintech startups, and technology vendors to gain a broader perspective on how financial experiences will evolve in the coming years.