Retail TouchPoints

APRIL 10, 2025

Sephora has entered a multi-year partnership with the WNBAs Golden State Valkyries , the leagues newest team, that include naming rights to the teams performance center in Oakland, Calif. in a statement.

Multi-channel 147

Multi-channel Social Media Games Channel 147

Retail TouchPoints

DECEMBER 17, 2021

Omnichannel is a buzzword in the world of retail customer experience. Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. This results in siloed communication and a disjointed customer experience. The benefits of going omnichannel?

Omnichannel 328

Omnichannel Multichannel Multi-channel Customer Retention 328

BigCommerce

SEPTEMBER 28, 2017

It is the lifetime loyalty of that customer –– and loyalty often determines who wins in various ecommerce verticals. In order to succeed, ecommerce businesses not only need to build a revenue model around customer service but also a culture around great service that sets themselves apart from the competition. You should be.

Channel 402

Channel Live Chat Multi-channel Customer 402

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

In today’s data-driven world, retail businesses face an increasing demand to streamline operations, improve customer experience, and stay ahead of the competition. For example, in a multi-location retail setup, if a customer makes a purchase in one store, that transaction is immediately recorded in the centralized system.

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

BigCommerce

OCTOBER 20, 2017

Integrate Your Systems for Multi-channel Selling. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. But historically, that multi-channel experience for B2B buyers meant only having access to an online catalog. Let’s dive in. .

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B2B eCommerce Payment Services Multi-channel 251

Retail TouchPoints

MARCH 27, 2025

Your own digital sidekick that initiates returns , arranges replacements and keeps you updated through your favorite communication channel. One area that may drastically improve consumers satisfaction with customer service: AI-powered bots that can act as a shoppers own personal concierge service. No problem.

Payment Services 147

Payment Services Multi-channel Customer Experience Shipping Costs 147

Retail TouchPoints

JUNE 28, 2023

As CCO, Dausch will lead global brand, marketing, digital engagement and customer experience across all of Under Armour’s commerce channels, reporting directly to CEO Stephanie Linnartz, who herself came to Under Armour from Marriott in December 2022.

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Multi-channel Customer Supplies Apparel 279

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. You send it out via your email marketing software and check in a couple of hours later. As a believer in data-driven marketing, you immediately look at the metrics.

B2C 247

B2C Marketing Multi-channel Customer Data 247

365 Retail

JANUARY 9, 2025

In the fast-paced world of ecommerce, where growth and scalability define success, email marketing remains one of the most critical tools for driving customer engagement and revenue. According to Business Dasher, customers who receive email offers spend 138% more than those who dont.

Shopify 98

Shopify eCommerce Multi-channel Social Media 98

Retail TouchPoints

JULY 19, 2021

The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. With relocation expenditures in this country exceeding $150 billion , retail marketers keep a close eye on new mover buying trends. Strategic Counsel is Paramount.

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Marketing Retail Multi-channel Events 264

Algopix

JULY 1, 2023

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play.

Multi-channel 105

Multi-channel Channel Multichannel eCommerce 105

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Marketing 262

Marketing Social Media Customer Recommendation 262

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. The Decline of Click-Based Attribution.

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Multi-channel Games Retail Social Media 306

Retail TouchPoints

JULY 22, 2024

Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX varies greatly. Personalization is a top priority at Macy’s, all the way up to our CEO,” said Bennett Fox-Glassman, SVP of Customer Journey at Macy’s in an interview with Retail TouchPoints.

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Multi-channel Customer Omnichannel Channel 274

Retail TouchPoints

MAY 24, 2024

Shopify provides a unified commerce platform designed to enable seamless customer experiences across all channels while centralizing data and operations for multi-location retail businesses. Want to explore how unified commerce can bring your business to the next level?

Merchant Services 264

Merchant Services Shopify POS Multi-channel 264

BigCommerce

DECEMBER 20, 2017

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. Email Marketing, Automation & AOV. Influencer Marketing. Technology.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

BigCommerce

MAY 1, 2018

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. Due to the ease of creating and maintaining an ecommerce shop, as well as the rise of micro-brands, today’s market is riddled with cutthroat competition and decreased customer loyalty. Shopper analysis.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

Retail TouchPoints

AUGUST 13, 2021

In the World of ‘Attention Commerce,’ a Multi-Channel Presence is Key. With more than 10 years of experience in digital marketing, ecommerce strategy and digital transformation, she has helped architect omnichannel strategies for hundreds of brands and retailers, including Michael Kors, Joann Fabrics , Converse and Billabong Brands.

Omnichannel 299

Omnichannel Payment Services Payments Multi-channel 299

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

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Omnichannel eCommerce Marketing Marketing eCommerce 191

Retail TouchPoints

NOVEMBER 12, 2020

Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. The tool uses AI-powered analytics designed to help improve customer experience, quality of service and store operations. Social media or word of mouth? including CCPA.

Multi-channel 246

Multi-channel Customer Social Media Retail 246

Retail TouchPoints

OCTOBER 25, 2023

. “The holiday season is a stressful season — it’s more, more, more — including customers shopping for more product categories simultaneously,” said Jackie Walker, Head of Retail Experience Strategy for North America at Publicis Sapient in an interview with Retail TouchPoints.

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Multi-channel Customer Experience Mobile Customer 317

Retail TouchPoints

DECEMBER 20, 2024

Empowering Sellers Year-Round Poshmarks biggest event of the year is PoshFest , an offsite multi-day event that brings hundreds of sellers together for interactive workshops and sessions that give them the tools and best practices they need to scale their resale businesses. Now, were getting people who love the brand.

Events 147

Events Multi-channel Workshop Webinar 147

Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Cross-selling – A sales technique used to sell a related or complementary product to a customer in order to get them to spend more and drive up CLTV.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Retail TouchPoints

DECEMBER 15, 2022

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

Multi-channel 246

Multi-channel POS Customer Data Channel 246

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Multi-variate testing. Reach Customers On Any Channel.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

Retail TouchPoints

FEBRUARY 3, 2021

Scott will remain executive chairwoman and majority owner of the business, continuing to lead design, customer experience and philanthropy efforts. He first joined the Kendra Scott board in 2014 and in 2016 joined the company as Chief Revenue and Marketing Officer. and increasing the company’s wholesale presence.

Multi-channel 246

Multi-channel Accessories Omnichannel Fashion 246

Retail TouchPoints

SEPTEMBER 23, 2024

Our customers’ experience with your products and your brands and your prices really defines for a lot of them what it is to shop at Amazon,” said Herrington, speaking to sellers at Accelerate. “ Our relationship [with sellers] has evolved over the years, and it’s not been without controversy. And the answer is maybe we are.

Multi-channel 273

Multi-channel Supplies Fulfillment Retail 273

BigCommerce

OCTOBER 26, 2017

He manages the digital channels of some of the world’s leading retail brands, including, but not limited to: Eastbay. While selling across borders can be complicated, Beck employs practicality as a tool for creating a successful cross-border go-to-market strategy, in what he calls a “don’t boil the water” approach to doing business.

Merchant Services 218

Merchant Services Marketing eCommerce Shipping Costs 218

Retail TouchPoints

JULY 22, 2022

They need to think about what customers really want, and how quickly they can deliver and adapt to these changing market demands. The State of the Market. Sellers now operate digital commerce channels for everything from drill bits to electric motors and hydraulic components. That requires a composable commerce model.

B2B 312

B2B Multi-channel Demo Travel 312

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call.

Customer 278

Customer Multi-channel Channel Customer Experience 278

BigCommerce

NOVEMBER 13, 2017

In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. Customer Loyalty. Customer Lifetime Value. Jill Rose , North American senior director of mid-market at PayPal. Beer Cartel : Content marketing for a 34% gain in sales.

eCommerce 411

eCommerce Jewelry EDI Shipping Costs 411

ChannelAdvisor

APRIL 15, 2022

But expanding across channels and geographies is challenging when each one has its own requirements, audience, and tone. Abhi Tiwari, Director of Product Management and Technology at Amazon Multi-Channel Fulfillment . Can you add more channels and still provide stellar experiences — without subtracting from the bottom line?

Customer Experience 98

Customer Experience Channel Multichannel Multi-channel 98

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. According to a study conducted by Google and BCG , using first-party data for key marketing functions achieved nearly 3X the revenue uplift and a 1.5X

Retail 288

Retail Multi-channel Omnichannel Technology 288

365 Retail

MAY 17, 2022

In the purchase process, payment is a delicate phase because it determines the transition from the purchase intention of the customer to the actual sale and the less friction there is at this juncture, the more pleasant the customer experience. Axerve helps its partners anticipate trends in the digital payments market.

Merchant Services 105

Merchant Services White Paper Payment Services Multi-channel 105

ChannelAdvisor

APRIL 15, 2022

But expanding across channels and geographies is challenging when each one has its own requirements, audience, and tone. Abhi Tiwari, Director of Product Management and Technology at Amazon Multi-Channel Fulfillment . Can you add more channels and still provide stellar experiences — without subtracting from the bottom line?

Customer Experience 96

Customer Experience Channel Multichannel Multi-channel 96

Retail TouchPoints

FEBRUARY 9, 2022

Online retailers and brick-and-mortar stores are having a tough time keeping up with the ever-growing digital market and the audience characteristics that are developing with it. However, if customer service is excellent, 78% of consumers will do business with a company again, even after a mistake. The Omnichannel Approach.

Payment Services 264

Payment Services Shopping Carts Omnichannel Multi-channel 264

Retail TouchPoints

APRIL 26, 2023

Home24 serves seven European markets and Brazil with a product catalog and curated marketplace that together offer more than 200,000 SKUs , spanning furniture, tabletop accessories and more. The retailer aims to have something for everyone and every budget, but the sheer volume of options made product discovery difficult for customers.

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Multi-channel Accessories Channel Mobile 269