Retail TouchPoints

JANUARY 3, 2024

The company has appointed Morrisons executive Matt Kelleher as its first Chief Digital Officer and plans to double the number of workshops it hosts this year in partnership with Girls in Data , an organization that encourages girls to consider careers in technology.

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Workshop Cryptography Presentation Technology 276

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor? Keep the experience going when the event ends.

Events 277

Events Omnichannel Retail Workshop 277

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 298

Marketing Retail Comparison Shopping Workshop 298

Kissmetrics

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. Which… is what makes choosing the right digital marketing agency so tricky. Every business is different, as is every digital marketing agency. The barriers to entry are slim to none.

Marketing 319

Marketing Social Media SEO Recommendation 319

Retail TouchPoints

JUNE 18, 2020

With monetary and collaborative support from Walgreens and AT&T , Sesame Street Workshop has debuted five videos and related assets for its Caring for Each Other initiative, which provides resources featuring familiar Sesame Street characters to help families cope emotionally with the global pandemic and support frontline workers.

Workshop 265

Workshop Gifts Games Other 265

Retail TouchPoints

JANUARY 20, 2023

Building on its longstanding monthly kids’ workshops, the Build A Birthday parties will include DIY project kits for attendees to build wooden castles, race cars, custom wall shelves and other creations. Packages begin at $349 for 12 seats, with add-ons like food from Domino’s and Lowe’s party favors available.

Workshop 278

Workshop Books Gifts Improvements 278

Retail TouchPoints

APRIL 22, 2022

Featuring a cross-section of different brand categories, the event experience is designed to inspire collaboration and idea-sharing, offering numerous opportunities for attendees to network with a range of fellow retail executives and industry experts.

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Workshop Omnichannel Arts Fulfillment 327

Retail TouchPoints

SEPTEMBER 20, 2024

This approach creates a seamless customer experience and amplifies the effectiveness of campaigns that CPGs wish to conduct, making retailers’ RMNs that do this well stand out from the rest. Retailers should emphasize their ability to maintain consistent messaging and branding across in-store, online, mobile and social media platforms.

Retail 278

Retail Workshop Social Media Omnichannel 278

Retail TouchPoints

JUNE 30, 2023

These include experiential programs where customers can learn and engage in everything from workshops to shared hobbies with others. The engagement we saw with our Alice’s Table workshops led us to bring a new offering to our customers for Mother’s Day — a live shopping event.

Customer 277

Customer Workshop Gifts Multi-channel 277

Retail TouchPoints

AUGUST 23, 2023

Up to 70% of business-to-consumer marketers believe that content marketing has become more important to their business over the past year, and 77% have successfully used this content to build credibility and trust among their consumers, according to the Content Marketing Institute.

Workshop 246

Workshop Consumer Improvements Recommendation 246

Retail TouchPoints

OCTOBER 22, 2024

Jennifer Wilson has been SVP and Chief Marketing Officer of Lowe’s for less than six months, but her nearly two-decades-long career at the home improvement retailer puts her in a unique position to push the business to the next level. For marketers, incrementality is paramount,” Wilson said.

Shipping Costs 256

Shipping Costs Customer Experience Workshop Improvements 256

Retail TouchPoints

APRIL 21, 2022

Managing Marketplace Mania Whether you’re looking to sell on increasingly popular marketplaces or you’re a retailer looking to establish (or expand) your own, #RICE2022 has multiple workshops and sessions to guide you, including: Maximize Marketplace Revenue: Listings, Operations, Strategy and Optimization.

Retail 278

Retail Workshop Events Consumer 278

Retail TouchPoints

JUNE 25, 2024

At TJ Maxx, we believe in and celebrate the multidimensionality of women,” said Christina Lynch, VP and Marketing Director at TJ Maxx in a statement. For every comment posted on TJ Maxx’s TikTok and Instagram between now and Aug. The content will be available beginning July 30, 2024.

Workshop 264

Workshop Marketing Other Retail 264

Bryan Eisenberg

MAY 25, 2017

We’ve created a short list: Customer Experience Planning : We conduct workshops/ projects where we plan and optimize digital and real world experiences to increase sales, retention, and satisfaction. P.S. You might enjoy this interview I participated in with John Jantsch from Duct Tape Marketing.

Workshop 150

Workshop Customer Retention Customer Experience Omnichannel 150

BigCommerce

DECEMBER 20, 2017

And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. Email Marketing, Automation & AOV. Influencer Marketing. Customer Lifetime Value & Referral Programs. Localization, Personalization and Customer Experience. What is customer experience?

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

Retail TouchPoints

NOVEMBER 14, 2023

Under Natura &Co’s ownership since 2017, The Body Shop redesigned its stores and enhanced the customer experience via its Changemaking Workshop. The retailer, which became a certified B Corp. stores in April 2022.

Workshop 257

Workshop Fashion Customer Experience Retail 257

Retail TouchPoints

NOVEMBER 27, 2023

This year the program supports Sesame Workshop , EmbraceRace and Roots ConnectED. Baby and child gear retailer Munchkin , which already donates all the profits generated on Mondays to organizations supporting anti-racism and inclusive education via its Radiant Colors program, has extended its gifting time frame to include Giving Tuesday.

Workshop 263

Workshop Retail Gifts Operations 263

Bryan Eisenberg

OCTOBER 26, 2018

Here is an example : Jeffrey and I are wrapping up a new keynote/workshop for 2019 titled, Revenue Blind Spots: Increase Your Sales with the Persuasive Momentum Framework. Customers expect seamless and consistent positioning, messaging and engagement. Teams use these action plans, innovating customer experiences to increase sales.

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Workshop Customer Experience Improvements Customer 202

Retail TouchPoints

OCTOBER 24, 2023

That’s exactly what attendees at Advertising Week NY did last week as thousands of marketing and brand executives descended on the former Manhattan Mall in midtown for the annual conference and trade show. But brands shouldn’t take themselves too seriously in the process, advised Stacy Taffet, SVP of Marketing for PepsiCo North America.

Food and Beverages 278

Food and Beverages Workshop Games Consumer 278

Retail TouchPoints

SEPTEMBER 19, 2024

This open-air mall is more than a place to buy things; from culinary workshops in herb gardens to yoga sessions in a community garden and a market-style eatery with artisan restaurants, bars, cafés and a fitness studio, it’s a place where shoppers can spend quality time in the neighborhood and feel a little closer to nature at the same time.

Retail 263

Retail Workshop Banking Other 263

Ecommerce Platforms

AUGUST 10, 2021

At the virtual Make it Big event, the leading speakers will discuss today's relevant topics such as social commerce, digital innovation, customer experience, artificial intelligence, and emerging global markets. Conquering High-Risk Verticals with Influencer Marketing. How to Attract, Convert and Retain Your Customers.

eCommerce 211

eCommerce Merchant Services BigCommerce Payment Services 211

Kissmetrics

MARCH 30, 2018

But ultimately from a business perspective, you want to provide seamless and consistent customer experience across all sales channels and reach that omnichannel zen. Google defines it as: “ensuring retailer marketing strategies are geared toward enabling customers to convert on any channel.”. Sounds too sophisticated.

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

Retail TouchPoints

DECEMBER 19, 2022

Build-A-Bear also eagerly embraced metaverse opportunities, and its latest is a Roblox environment, Build-A-Bear Tycoon , with elements that connect to the retailer’s physical stores, including special codes for in-experience redemption through stores and marketing channels.

Games 189

Games Workshop Digital Currency Accessories 189

Retail TouchPoints

MARCH 27, 2024

With so many shifts in the market, the pressure is on to upskill your workforce. Most programs are comprised of traditional learning methods — things like static courses, paper manuals, the occasional PDF, videos and one-to-one training or workshops. That type of approach cannot lend itself to building confidence.

Retail 263

Retail eCommerce Games Workshop 263

Retail TouchPoints

JULY 20, 2023

The new Ashley transcends the mere feeling of home, and our customers will find the great quality they have always loved but with all new looks and prices.” Ashley will celebrate the store updates with in-store events featuring giveaways, free workshops with local design experts and more.

Workshop 245

Workshop Events Gifts Customer 245

Kissmetrics

DECEMBER 2, 2020

Examples include: Nissan letting consumers design their own cars , right down to the engine color Lenovo allowing customers to build their own custom laptops Build-A-Bear Workshop focusing on unique customization from the ground up. These examples showcase the importance of offering customization and customization.

Customer 267

Customer eCommerce Customer Experience Consumer 267

Retail TouchPoints

JULY 21, 2021

In today’s tech-driven world, retail leaders are focused on using online media and marketing to drive customer engagement. To stand out and scale in an increasingly competitive environment, marketing and CX leaders believe that having a comprehensive digital strategy is key.

Arts 264

Arts Toys Leisure Workshop 264

GetElastic

OCTOBER 4, 2018

The session and workshop packed event left no room to question “should I” or “shouldn’t I” It was all about the “how” Needless to say, Andy Hoar put on quite a show. Key Takeaways: B2B buyers demand remarkable customer experience. It continues to grow, and no business is off limits.

B2B 162

B2B Workshop Electronics B2C 162

Retail TouchPoints

DECEMBER 20, 2024

Empowering Sellers Year-Round Poshmarks biggest event of the year is PoshFest , an offsite multi-day event that brings hundreds of sellers together for interactive workshops and sessions that give them the tools and best practices they need to scale their resale businesses. Now, were getting people who love the brand.

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Events Multi-channel Workshop Webinar 147

Retail TouchPoints

FEBRUARY 8, 2023

Similarly, when designing a private line of sauces, marinades, dressings and vinaigrettes for chef Jean-Georges Vongerichten’s groundbreaking waterfront market called Tin Building , we leveraged packaging as a branding tool, applying uncommon materials and finishes and demonstrating the power of a unified visual presence on the shelf.

Workshop 246

Workshop Consumer Presentation Retail 246

GetElastic

JUNE 1, 2021

Your ability to create unique commerce experiences is crucial for keeping up with customer needs and outpacing the competition. But, creating “best-for-me" commerce solutions that power delightful customer experiences is easier said than done. This need is exactly why Elastic Path advocates for Composable Commerce.

Workshop 144

Workshop Reference Information Marketing 144

Omnisend

DECEMBER 12, 2023

Building personal connections through one-on-one interactions is still an unparalleled opportunity to create memorable customer experiences. It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. What is event marketing?

Events 89

Events Seminar Marketing Workshop 89

Retail TouchPoints

JULY 31, 2024

This makes learning much more comfortable for the employee and doesn’t limit you to the single format of offline workshops and training sessions with coaches. Michael Keller is an experienced IT professional with a rich background in product development, marketing and sales.

Retail 263

Retail Travel Workshop Management 263

Ecommerce Platforms

AUGUST 15, 2022

Workshops to expect The lineup of guest speakers Keynote speakers How to register for the 2022 Make it Big Conference. Make it Big” is a yearly ecommerce conference hosted by BigCommerce, one of the most popular ecommerce platforms on the market. . When is it? How much does it cost? What is “Make it Big 2022”?

BigCommerce 104

BigCommerce Workshop eCommerce Platforms Small Business Retail 104

Retail TouchPoints

AUGUST 16, 2024

The Editors’ Perspectives column offers insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech.

Arts 274

Arts Games Department Stores Events 274

365 Retail

FEBRUARY 8, 2023

Starting up a new business or developing a product and taking it to the market are two of the most challenging endeavours in business, but they are just the beginning. If you have a customer or supplier looking for your workshop or outlet, how easy is it for them to find it? Is it easy to identify?

Workshop 93

Workshop Customer Experience Social Media Clothing 93

Groove

DECEMBER 7, 2023

Whether you're a seasoned retail leader or fresh entrepreneur, Etail West 2024 provides a proven platform to connect with peers, network with potential partners and customers, and gain invaluable insights from a diverse range of speakers, sessions, and workshops. Our booth is located at the center of the floor.

Events 195

Events Social Media Download eCommerce 195