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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

Mobile 297
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Tom Tailor Enhances Mobile Customer Experience With New App

Retail TouchPoints

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. Currently available in Germany, where Tom Tailor is headquartered, the app will eventually be expanded into additional markets.

Mobile 296
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What’s New In Indian Mobile Banking In 2024?

Forrester eCommerce

In an era, where people have started doing everything on their phone: is your bank’s mobile app evolving at the pace of your customers’ expectations? Our latest Digital Experience Review of Indian mobile banking apps is just out. In […]

Banking 195
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It’s Time to Embrace Mobile-First Retail

Retail TouchPoints

After all, the way we use a laptop and mobile phone are different, yet us marketers so often plan a campaign that treats every device as equal. The Store is in Your Pocket Go back to a decade ago and marketing strategies were predominantly single channel, thanks to the challenges of crafting an omnichannel marketing experience.

Mobile 289
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50 Tests You Should Know for Website Optimization

Continuous optimization is the key to digital customer experience success. AB Tasty's guide to web optimization provides insights from 50 real-world tests across different industries and channels.

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Addressing Emerging Threats to Mobile Payments: Securing Ecommerce Through SDK Protection

Retail TouchPoints

The rapid adoption of mobile apps has led to a similar boom in mobile commerce, leading mobile brands to quickly adopt payment Software Development Kits (SDKs) to add functionality quickly and efficiently. As mobile commerce increases, so do cyberattacks.

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How MACH Technologies Help Retailers Foster a Dynamic Customer Experience

Retail TouchPoints

Here are three reasons why forward-thinking retailers are implementing MACH principles — and working with organizations that are doing so — to foster dynamic customer experiences that align with consumers’ changing wants and needs (and in turn, exceed revenue goals!): The customer experience is changing — and faster than ever.