Remove Customer Experience Remove Mobile Remove Point of Sale
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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

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A Blueprint for Retail Cyber Resilience: Evolving Tactics for Today’s Digital World

Retail TouchPoints

Storefronts are eliminating the checkout process, augmented reality is reducing return rates and virtual marketplaces are offering new consumer experiences. But as retailers digitize operations to differentiate customer experiences, they also face a growing wave of cyber threats targeting sensitive customer data and critical business systems.

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4 Key Point-of-Sale Trends for 2024

Retail TouchPoints

The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. They can use code from the vendor to do all the operational, ‘under the covers’ heavy lifting, but the retailer can customize the user interface based on whether the device is a traditional fixed POS or a kiosk.”

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How Clarks Transformed into an Omnichannel Powerhouse Without Missing a Step

Retail TouchPoints

But a brand cant make it in the 21st century with technology from the 19th, so in 2022, the British footwear brand undertook a massive digital transformation that encompassed everything from its ecommerce sites around the world to the point-of-sale (POS) systems in its 500+stores. Lots of retailers talk about omnichannel, she said.

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Don’t Wait Until Black Friday to Protect Your Endpoints

Retail TouchPoints

On average, nearly 20% of annual retail sales happen in November and December, and the impact of a breach can be disruptive to the business and brand. Endpoints, like laptops, tablets, mobile and BYOD devices, public cloud infrastructure and SaaS applications play a bigger role in retailers’ business and how they engage with their customers.

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Resilience is Key as Payments Acceptance becomes Mission-Critical

Retail TouchPoints

Introducing Tap on Mobile Devices A new way European merchants are enhancing resilience is by adding a secure Tap on Mobile SoftPOS payment app to tablets and smartphones already deployed in-store. A multi layered, end-to-end approach is essential. This is why more attention and investment in boosting resilience levels are required.