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To do this, the company has enlisted the help of digital experience platform Optimizely , which Detenber describes as “the backbone” of the new website, as well as UK-based marketing consultancy MindWorks.
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Well positioned monobrand retailers like Uniqlo, H&M, Primark and Warby Parker also will continue to steal share from less compelling multi-brand stores. As much attention as e-commerce gets it turns out digital channels’ influence on brick & mortar shopping is far more important for most brands.
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We started by attending over 20 retail shows a year to get in front of people. We continue to attend shows, expand our social media following, and update our website for improved customerexperience. Lastly, having an understanding of attribution is critical to understanding multi-channel campaigns’ value.
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