Remove Customer Experience Remove Omnichannel Remove Outdoor Remove Social Media
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Omnichannel Ecommerce Marketing is Within Reach

Optimizely

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. Follow these strategies carefully, and you’ll find that omnichannel ecommerce marketing is well within reach.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Invest in Your People .

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To Earn Engagement, Retailers Must Tap into Customers’ Emotions

Retail TouchPoints

Harmon: We’ve done work for Rick Caruso , who has developed some of the popular outdoor malls in Southern California such as Palisades Village, Encino Marketplace and The Grove, and I learned a lot from him about how to create engaging experiences and keep people there. He’s also been good about creating scarcity.

Customer 278
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Do You Have a Consistent Marketing Message?

Optimizely

It’s impossible to deliver a consistent omnichannel message across different channels is disjointed and disconnected. You need to ensure you have internal collaboration across teams so you can deliver a compelling and consistent message across all touchpoints in the customer journey. Brands that deliver killer omnichannel messaging.

Marketing 249
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Why HOKA Raced to Midtown for its First Global Flagship

Retail TouchPoints

However, it is the depth of programming planned that validates HOKA’s commitment to its core demographic of outdoor enthusiasts — from novices to specialists. As in any community-driven store, the goal is to build relationships and foster loyalty.

Demo 212
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5 Best Practices for Sports and Outdoor Brands From REI, Nike and Lululemon

Sailthru

To thrive in the age of Amazon, sporting goods and outdoor brands brands must recognize that they have an edge. outdoor and sporting goods market is a big one, worth $120 billion. Sporting and outdoor brands can stay ahead. Contextualize Your Customers Like RevZilla. Amazon accounts for less than 5% of those sales.

Outdoor 68
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WiFi Networking Lessons Retail CIOs can Learn from the NFL

Retail TouchPoints

As the retail industry introduces modern shopping experiences underpinned with new technologies like AI, retailers can take a page from the NFL’s playbook and adapt those learnings to their unique environments. Data analytics is a powerful tool retailers can use to deliver better shopping experiences.

Payments 206