Remove Customer Experience Remove Omnichannel Remove Point of Sale
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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels.

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How Clarks Transformed into an Omnichannel Powerhouse Without Missing a Step

Retail TouchPoints

But a brand cant make it in the 21st century with technology from the 19th, so in 2022, the British footwear brand undertook a massive digital transformation that encompassed everything from its ecommerce sites around the world to the point-of-sale (POS) systems in its 500+stores. Lots of retailers talk about omnichannel, she said.

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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

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Next-Gen Retail: Crafting the Ultimate Omnichannel Journey

Retail TouchPoints

In today’s world, a stellar customer experience (CX) isn’t just a nice perk with which to provide customers — it’s table stakes. Consumer expectations are at an all-time high, and retailers need to ‘wow’ customers at every single touch point or risk losing them.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Like its ERP system, Burton’s POS was dated and needed to be replaced.

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The End of a Transaction is Just the Beginning: Fostering Engagement, Loyalty and Return Visits at Checkout

Retail TouchPoints

Retailers can take advantage of these popular touch points to connect with and engage shoppers in three ways. The most effective way to strengthen the customer experience is to elicit feedback. Yet, since customers are often in a rush, it can be challenging to gather valuable feedback. Developing a feedback loop.

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#RICE24 Solution Spotlight: Retasmart Makes Omnichannel a Reality

Retail TouchPoints

Retail Innovation Conference & Expo attendees can stop by the Shoplazza booth #526 to learn more about Retasmart and how it can support your omnichannel ambitions. Visit the official #RICE24 hub to get more details on what to expect at this year’s show.