Retail TouchPoints

FEBRUARY 1, 2021

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. Contactless customer experience. Omnichannel shopping.

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Customer Experience Customer Omnichannel Social Media 323

Retail TouchPoints

NOVEMBER 6, 2023

As the divide between digital commerce and in-store shopping shrinks, the spotlight is now on the role omnichannel retail strategies play in both driving traffic to brand’s websites and foot traffic to physical stores. 64% of shoppers usually first visit a brand’s online store when they’re looking for gifts and goods.

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Omnichannel Social Media Channel Mobile 312

Retail TouchPoints

MARCH 5, 2021

But as retail brands race to deploy truly personalized marketing, the biggest challenge they face is personalizing conversations not just in one channel, but across all the channels customers use. Will 2021 be the year brands achieve omnichannel, personalized, automated two-way conversations? SMS, RCS, social media, etc.).

Customer Experience 299

Customer Experience Customer Omnichannel Retail 299

Retail TouchPoints

JULY 20, 2022

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. These key investments and opportunities include: Mobile experience.

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Omnichannel Retail Mobile Social Media 288

Retail TouchPoints

JULY 29, 2020

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Like its ERP system, Burton’s POS was dated and needed to be replaced.

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Omnichannel eCommerce POS eCommerce Marketing 317

Retail TouchPoints

NOVEMBER 7, 2024

Keep the conversation going with your audience throughout the year using your typical touch points — such as newsletters, social media engagement or outside-the-box campaigns — to keep your brand top-of-mind when consumers are looking to shop for the products or services your brand sells.

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Marketing Social Media Consumer Events 278

Kissmetrics

APRIL 21, 2021

That’s the crux of an omnichannel e-commerce marketing campaign. This article walks you through precisely what omnichannel e-commerce looks like, why it is crucial for e-commerce brands, and how you can create your own killer omnichannel e-commerce marketing campaign. What Is Omnichannel E-commerce?

eCommerce Marketing 254

eCommerce Marketing eCommerce Omnichannel Marketing 254

Retail TouchPoints

JANUARY 13, 2025

The ability to generate creative faster and at scale enabled the brand to improve its marketing reach and impact across different channels, from social media and beyond. Martin also offered the example of Lowes to showcase how retailers can harness the power of digital twins to support agility, efficiency and speed to market.

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Supplies Improvements Social Media Operations 290

Retail TouchPoints

AUGUST 28, 2020

The idea is that you can get the barometer from your customer, take a stand on something that’s relevant to them and actually modify how your business works because a lot of things are far more transparent — that’s kind of how you want to do it in the big picture, and you can use social media channels for that,” said Conder. “I

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Omnichannel Retail Social Media Customer 334

Retail TouchPoints

JULY 15, 2022

But the retailers that invested in omnichannel capabilities were able to adapt and survive. Together, these services helped Build-A-Bear truly bolster its omnichannel business, create a better customer experience, improve fulfillment efficiencies and even reduce transit costs.

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Omnichannel Shipping Costs Fulfillment Gifts 306

Retail TouchPoints

AUGUST 23, 2023

Furniture brand La-Z-Boy has implemented a new omnichannel listening solution as part of its ongoing strategy to evolve the brand and grow customer loyalty. The XI Platform leverages InMoment’s text analytics engine and deep learning AI to help users understand and respond to all the dynamics impacting the omnichannel business.

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Omnichannel Social Media Customer Loyalty Customer Experience 245

Retail TouchPoints

MAY 23, 2024

The experience has some other fun and quirky elements: for example, a giant “TABBY” in bold bubble lettering appears, with the letters dancing dynamically around the screen. The display is a conversation starter and certainly fodder for social media.

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Customer Experience Customer Social Media Consumer 332

Retail TouchPoints

MARCH 9, 2023

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. This is the piece that gets me excited, because our customer lives on social media ,” said Hawkins. “We

Omnichannel 279

Omnichannel Social Media Mobile Channel 279

Retail TouchPoints

JUNE 3, 2024

The brand offered a full line-up of products and multiple pack types to complement on-the-go watching, casual viewing and big game-day parties to satiate customers’ hunger for delectable salty-and-sweet confections.

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Omnichannel Social Media Consumer Games 286

Retail TouchPoints

NOVEMBER 12, 2024

The campaign generated over 2 million scans in 24 hours, driving significant app traffic and social media buzz. Personalize experiences, as Mr. Apple did with language-specific content. QR codes have evolved from simple links to powerful tools for personalized, engaging shopping experiences.

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Gifts Magazine Information Social Media 275

Retail TouchPoints

JANUARY 27, 2021

Founded in 2011, MeUndies initially stood out with its bold, colorful and pop culture-infused prints as it acquired a loyal customer base through social media. With nearly one million followers across social media platforms, MeUndies taps into its community to build dialogue and uncover new ideas for products and prints. “We

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Omnichannel Social Media Subscription Customer 295

Retail TouchPoints

DECEMBER 14, 2020

The pandemic has created challenges for retailers at many levels: business viability, supply-chain disruptions, predictability, customer relationships — the list goes on. As businesses move online, quickly adapting to maintain a seamless customer experience has become mandatory. Take a Down-to-Earth Approach.

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Omnichannel Channel Live Chat Improvements 264

Retail TouchPoints

NOVEMBER 26, 2024

That means consistent design, copy, messaging and functionality, so that every customer can have the same hassle-free experience no matter how they interact with the brand. Ensuring a seamless experience across each of these channels is important.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

JANUARY 9, 2024

The youth-oriented retailer chose the Nedap solution for its ability to help improve inventory accuracy and enhance omnichannel fulfillment capabilities, including increased usage of buy online, pick up in-store (BOPIS) functionality.

Omnichannel 261

Omnichannel Fulfillment Social Media Operations 261

Retail TouchPoints

JULY 29, 2021

Carolyn Bojanowski has been with Sephora since the days when “Friendster was the social media channel of choice,” as she puts it. For those who are a bit fuzzy on social media history, that equates to 16 years. RTP: Anything else on the omnichannel front that you have your eyes on now stores have reopened?

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Live Chat Omnichannel Social Media Payment Services 279

Retail TouchPoints

APRIL 9, 2025

A major question for the retailer has been, How do we train the teams on how to merchandise the floor and deliver the experience that our customer gets online? All that newness needs to flow through like what customers see on social media, and we want them to experience that fully in stores, Dres noted.

Fashion 147

Fashion Social Media Omnichannel Accessories 147

Retail TouchPoints

AUGUST 2, 2023

Successful “challenger” offerings in just about every category under the sun rose to unprecedented heights, almost solely on the backs of social media and good branding. We have folks with 10-plus years of experience in 3PL shipping logistics, customer service and demand planning.

Omnichannel 246

Omnichannel Social Media Shopify Shipping Costs 246

Retail TouchPoints

NOVEMBER 1, 2024

I will be engaging my ‘AI twigs’ later this year to extend my reach and handle my online social media interactions, whilst I continue to focus on my art from the comfort and solace of my studio.” Senate Judiciary Subcommittee on Intellectual Property regarding her fears surrounding AI. “I

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Social Media Arts Subscription Technology 293

Retail TouchPoints

JUNE 12, 2024

Omnichannel planning is widely recognised as the contemporary, effective and optimal approach to coordinating digital media. We all know that crafting a brilliant digital media plan stems from developing a comprehensive digital strategy. Sure, there are obvious benefits to omnichannel planning, but are we omni-obsessed?

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Mobile Retail Social Media Omnichannel 289

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

In this blog, we will explore proven customer retention strategies that retail businesses can implement to boost customer loyalty and long-term success. Personalized Customer Experiences Customers today expect a personalized shopping experience.

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Customer Retention Customer Social Media Retail 111

Retail TouchPoints

AUGUST 11, 2022

As we started designing our stores, we looked at our own social media feeds, our own in-house creative studio and some of our most-loved imagery that showed how our products had come to life.” Parachute’s product categories are a natural fit for omnichannel behaviors.

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Omnichannel Social Media Arts Channel 278

Retail TouchPoints

MARCH 28, 2022

As MINISO sets its sights on omnichannel growth, the company is leaning into other key differentiators: a strong supply chain, original designs, and licensing partnerships with some of the world’s most renowned brands, including Disney, Universal and the NBA. RTP: What role does digital currently play in your business?

Omnichannel 246

Omnichannel Toys Supplies eCommerce Platforms 246

Optimizely

APRIL 3, 2018

Your omnichannel approach to marketing should always be a direct response to what your buyers want, not the other way around. Really learn about your customers. The key to success in B2C marketing is to understand your customers as individuals and try to work out what they really want from your brand. What about omnichannel?

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Channel Marketing B2C Omnichannel 327

Retail TouchPoints

JUNE 3, 2022

People want products and services from someone they trust, and social commerce provides an enhanced shopping experience by leveraging social media to deliver connection and authenticity. The Explosion of Social Commerce. To go even further, sites like Instagram help you build a seamless shopping experience.

Social Media 297

Social Media Consumer Electronics eCommerce Electronics 297

Retail TouchPoints

MARCH 17, 2023

She will also lead omnichannel integration, customer experience and strategy and overall business execution. Chitra brings the critical interplay of strategic and operational business skills necessary for Glossier’s next chapter in the omnichannel environment.”

Marketing 264

Marketing Omnichannel Social Media Customer Experience 264

Retail TouchPoints

NOVEMBER 25, 2024

I also was doing all our social media, posting about every store that wanted to carry Bogg Bag, and sharing the best places for people to get them. Vaccarella: I went out to China and realized the factory I was working with couldn’t scale or grow with me. I found a new factory in 2015, and they really understood my vision.

Social Media 275

Social Media Small Business Retail Sporting Goods Leisure 275

Retail TouchPoints

AUGUST 17, 2022

During a recent episode of Experience Insiders, Jill Feldman, VP and General Manager of Kids Foot Locker, shared how the retailer is shaping its strategy to align with new consumer behaviors and preferences, especially for the back-to-school season. .

Social Media 279

Social Media Omnichannel Consumer Apparel 279

Wiser

JANUARY 30, 2025

Adding to the challenge, price comparison tools, customer reviews, and social media recommendations empower shoppers to evaluate competitors in real time. For example, a flash sale available online and in-store can turn a hesitant shopper into a loyal customer.

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Omnichannel Shipping Costs Retail Multi-channel 78

Retail TouchPoints

DECEMBER 6, 2024

To ensure that our visual and written changes resonate consistently across all channels whether its TV, social media, paid digital or in-store weve established a cohesive strategy that reinforces our commitment to real parenting experiences. Performance and value are now foundational to our entire house of brands.

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Apparel Fashion Social Media Consumer 289

Retail TouchPoints

JUNE 3, 2021

The Four Pillars of Omnichannel Success. The pandemic has made omnichannel a business imperative for merchants of all sizes. During his session, Dornfeld noted that the convergence of marketplaces and advertising, along with the maturity of social commerce capabilities, have created new opportunities for omnichannel excellence.

eCommerce 361

eCommerce Omnichannel Merchant Services Channel 361

Retail TouchPoints

AUGUST 30, 2023

Many retailers struggle to cultivate genuine engagement that builds lasting relationships and delivers frictionless customer experiences. If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. Tip 4: Provide better product detail for customer ease.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

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B2B eCommerce BigCommerce Omnichannel 263