Kissmetrics

APRIL 21, 2021

That’s the crux of an omnichannel e-commerce marketing campaign. This article walks you through precisely what omnichannel e-commerce looks like, why it is crucial for e-commerce brands, and how you can create your own killer omnichannel e-commerce marketing campaign. What Is Omnichannel E-commerce?

eCommerce Marketing 254

eCommerce Marketing eCommerce Omnichannel Marketing 254

Forrester eCommerce

APRIL 15, 2020

Getting decent survey response rates is hard and getting harder for CX professionals. That means you need to start mining other data that can give you a sense of the quality of the experiences your customers are having.

Other 378

Other Customer Customer Experience Omnichannel 378

Retail TouchPoints

JANUARY 13, 2021

Even retailers earning high marks for omnichannel enablement remain far from invincible, however, and others can build and even improve on what has already been done. and narrowed it down to 28 and then 12 outstanding omnichannel companies. 5, below Nordstrom , Target, Home Depot and Staples , due to mixed results in key areas.

Other 288

Other Customer Experience Omnichannel Customer 288

ESW

SEPTEMBER 29, 2023

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it. Surveys consistently show that shoppers often start their purchase journeys on one channel and complete it in another.

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

Retail TouchPoints

NOVEMBER 13, 2023

Above all, a best-in-class omnichannel experience is paramount to obtaining and retaining customers ,” said Kelly Hallinan, SVP of Emerging Channels for Brooklinen in an interview with Retail TouchPoints. “ Retail TouchPoints (RTP): The Marlow Pillow was developed based on customer feedback and insights.

Omnichannel 273

Omnichannel B2B Channel Customer 273

Wiser

SEPTEMBER 20, 2022

According to a study done by Salesforce , 84 percent of consumers say that customer experience is just as important as a company’s products and services. In fact, customer experience is one of the biggest factors that retailers have to consider. How can retailers make sure they are meeting these customer needs?

Customer Experience 148

Customer Experience Improvements Customer Retail 148

Retail TouchPoints

DECEMBER 14, 2020

The pandemic has created challenges for retailers at many levels: business viability, supply-chain disruptions, predictability, customer relationships — the list goes on. As businesses move online, quickly adapting to maintain a seamless customer experience has become mandatory. Take a Down-to-Earth Approach.

Omnichannel 260

Omnichannel Channel Live Chat Improvements 260

Retail TouchPoints

DECEMBER 26, 2022

A Nielsen IQ Omnichannel Shopping Fundamentals Survey found that 61% of participants would like orders delivered as fast as possible, compared with 39% who indicated they would accept a slower delivery speed. Rise of Omnichannel Fulfillment. Research shows that the majority of consumers want next-day delivery. billion by 2027.

Fulfillment 159

Fulfillment Omnichannel Shipping Costs Drop Ship 159

Retail TouchPoints

FEBRUARY 27, 2023

Faced with inflation that remains uncomfortably high despite a series of interest rate hikes, just over half ( 51% ) of retailers are planning to raise product prices — at least slightly — this year, according to the 2023 BDO Retail CFO Outlook Survey.

Supplies 255

Supplies Retail Customer Data Technology 255

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience. But many of these tasks may just represent the low-hanging AI fruit.

Retail 310

Retail Customer Experience Technology Operations 310

Retail TouchPoints

NOVEMBER 9, 2021

In a recent survey, 42% of respondents said that it was “very important” or “somewhat important” to see personalized content , such as recommendations or offers during their visit. However, retailers are working with a dearth of explicit or implicit information on their potential customers, making “personalization” a challenge.

Customer Experience 287

Customer Experience Small Business Retail Customer Recommendation 287

Retail TouchPoints

OCTOBER 27, 2021

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.

Consumer 263

Consumer Supplies Fulfillment Technology 263

Retail TouchPoints

MARCH 11, 2024

While various surveys have indicated that consumers are less loyal to brands and retailers than ever, the KCI found that consumers are starving for the community and connection that comes with belonging to a fandom.

Social Media 262

Social Media Consumer Reference Definition 262

GetElastic

NOVEMBER 9, 2021

Based on evidence from 2021’s State of Digital Commerce Report, and 2020’s B2B Digital Commerce research, the survey examines digital commerce through the lens of multiple verticals and business models. By 2024, 15% of B2B organizations will use digital commerce platforms to support both their customers and sales reps in all sales activities.

B2C 146

B2C B2B Customer Retention Subscription 146

Retail TouchPoints

AUGUST 22, 2024

I raised my hand, said I believed there was a role there, and we have been chipping away at our omnichannel experience since.” Now, Sephora is a clear leader in omnichannel execution — and fulfillment has become a key differentiator in the brand experience. Curbside pickup soon followed BOPIS.

Order Fulfillment 269

Order Fulfillment Fulfillment Omnichannel Subscription 269

Retail TouchPoints

JANUARY 27, 2021

Below, Shokrian shared his take on issues including: How COVID-19 impacted brand positioning and growth ; Why MeUndies is integrating social responsibility into its broader community-building efforts; Which omnichannel investments are top priorities in 2021; and His leadership lessons from 2020.

Omnichannel 285

Omnichannel Social Media Subscription Customer 285

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

B2B 257

B2B eCommerce BigCommerce Omnichannel 257

RTP blog

APRIL 9, 2018

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means to provide the white glove treatment — and proving that it equates to a fiercely loyal customer base — businesses have always looked to them for strategies to enhance the customer experience.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Retail TouchPoints

AUGUST 7, 2020

However, other potentially even more significant trendlines show fundamental changes in consumers’ decision-making process related to picking brands and demonstrating customer loyalty. The survey of 809 U.S. Several studies have documented a dramatic shift in spending from physical stores to online.

Consumer 301

Consumer Retail Merchant Services Document 301

GetElastic

OCTOBER 12, 2021

Taking an omnichannel approach to your commerce strategy will become core for your business to meet modern consumer demands, improve your customer experience and ultimately, your bottom line. Businesses like Stance, Bank of America, and Starbucks, are all great examples of businesses with omnichannel experiences.

Omnichannel 148

Omnichannel Multichannel Channel Customer Retention 148

Retail TouchPoints

JULY 5, 2022

But now, even as consumers return to stores, they have come to expect those omnichannel conveniences, meaning retail executives must find a way to make them financially viable. But while most executives know what they need to do to increase ecommerce profits, many ( 40% of those surveyed) struggle to actually implement the needed changes.

Shipping Costs 318

Shipping Costs eCommerce Retail Merchant Services 318

Omnisend

DECEMBER 15, 2020

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. Learn how to make your touchpoints consistent, well-designed, and connected to provide a completely seamless experience. Learn more!

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Retail TouchPoints

FEBRUARY 6, 2023

This is Mercaux’s fourth annual Pulse of Retail survey and encompasses responses from more than 500 retail executives across the UK, U.S., Frictionless Omnichannel “Omnichannel” as a goal is nothing new; retailers have been pursuing this objective for well over a decade. Omnichannel” as a reality has proven more elusive.

Payment Services 283

Payment Services POS Omnichannel Retail 283

iVend

MARCH 14, 2022

Shoppers are also returning in their droves to brick and mortar shopping – PWCs’ 2021 Global Consumer Insights Pulse Survey found that almost half the respondents now visit physical retail stores, with 75% planning to do so. How does omnichannel retailing create a strong brand?

Omnichannel 98

Omnichannel Retail Channel Customer Retention 98

Retail TouchPoints

DECEMBER 13, 2023

Trend 2: Technology will Elevate Omnichannel Performance and Key Value Props Nearly two-thirds ( 63% ) of respondents to Retail TouchPoints’ annual Store Design & Experience Survey shared that better integrating technology into the experience was a top priority for them in 2023. customer experience).

Sporting Goods 312

Sporting Goods Technology Omnichannel Operations 312

Fabric Blog

JUNE 13, 2024

Omnichannel commerce: sounds fancy, but it is a necessity for brands to stay relevant today. Product catalogs are the foundation of the customer experience A major obstacle brands face on their way to omnichannel commerce glory is the product catalog. You have items which can belong to categories and to collections.

Omnichannel 52

Omnichannel Merchant Services Channel Information 52

Retail TouchPoints

MAY 18, 2022

Retailers are responding to new expectations for customer experiences and growing demand for ecommerce, but how are they keeping pace with evolving consumer expectations? As shoppers return to storefronts, they now incorporate a wider blend of online and offline shopping experiences. 75% of U.S. 75% of U.S. CX Stakes Are Higher.

Retail 263

Retail Customer Experience Omnichannel Channel 263

Retail TouchPoints

DECEMBER 6, 2023

When you think of magical customer experiences, one particular brand probably comes to mind: Disney. Let’s explore why this is the case and how customer obsession can benefit your business. What is Customer Obsession? In doing so, businesses deploy a top-to-bottom customer-centric philosophy.

Customer 286

Customer Customer Experience Improvements Consumer 286

Retail TouchPoints

JANUARY 4, 2023

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Aside from how the products are displayed comes how the customer discovers them.

eCommerce 292

eCommerce Omnichannel Comparison Shopping Recommendation 292

Retail TouchPoints

SEPTEMBER 8, 2023

According to a recent survey , 38% of retailers are worried about meeting consumers’ fast delivery expectations. And although omnichannel fulfillment is growing in importance, they still want to drive offline sales and bring people into the store, while also minimizing the impact of shipping costs on their bottom line.

Shipping Costs 246

Shipping Costs Omnichannel Merchant Services Fulfillment 246

Fabric Blog

SEPTEMBER 12, 2024

According to survey data by Gartner , 92% of businesses are aiming to implement AI-powered solutions in an environment where cost efficiency is a priority. Discover strategies for optimizing omnichannel experiences, real-time inventory management, and future-proofing your business for the AI-driven retail revolution.

Omnichannel 52

Omnichannel Order Fulfillment Retail Fulfillment 52

Retail TouchPoints

MARCH 13, 2023

What a difference a year makes: 12 months ago, Mirakl released the first edition of its consumer survey of 10,000 shoppers around the globe, The State of Online Marketplace Adoption. These highly valuable customers were coveted by online retailers across categories, reshaping the internet economy according to their preferences.

Retail 245

Retail Omnichannel Shopping Carts Consumer 245

iVend

SEPTEMBER 14, 2021

The growth in ecommerce solutions also leads to an increase in returns – and retailers’ returns processes are now a key element in creating a positive customer experience and protecting revenue. iVend Digital Commerce iVend Digital Commerce helps retailers create a great customer experience.

Customer Experience 98

Customer Experience Customer Customer Loyalty eCommerce 98

GetElastic

MARCH 16, 2021

The global pandemic has accelerated long-term customer experience trends with consumers increasingly shifting from physical to digital channels and changing their shopping behaviors: The flight to digital and omnichannel is likely to continue, with an increase in intent to spend online of up to 40%*, even post-pandemic.

Customer Experience 97

Customer Experience Customer Social Media eCommerce 97

Retail TouchPoints

MAY 12, 2021

But behind the numbers is a little-heralded success story, a story of nimble adjustments and the jewelry vertical’s embrace of digital and omnichannel initiatives to better serve customers. Pandora has already begun to integrate the omnichannel experience by offering by in-store and curbside pickup. Agility Pays Off.

Jewelry 253

Jewelry Multichannel Retail Merchant Services 253

Wiser

JUNE 1, 2018

Customer experience is number one in omnichannel retail. With consumers browsing and buying across channels, the experience needs to be cohesive. Our latest infographic lays out the top challenges omnichannel retailers face and how they can overcome them to achieve new levels of success. .

Omnichannel 68

Omnichannel Retail Customer Experience Channel 68

Forrester eCommerce

JANUARY 30, 2023

When I first joined Forrester, I looked at the results from our annual Customer Experience Benchmark Surveys and saw that three customer service drivers kept coming up as some of the most influential drivers in a customer’s perception of CX quality: Did the agent answer all of my questions?

Customer Experience 195

Customer Experience Customer Customer Loyalty Omnichannel 195