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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. They also want customer service channels such as chatbots and call centers to provide them with the same level of information and support regardless of how they choose to interact.

Events 277
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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

From workshops and boot camps to hearing from industry leaders you often read about in the news, these are the IRCE 2018 moments that aren’t to be missed. It is the industry’s most trafficked annual conference combining high-profile brand executive tracks down to workshops to train junior employees. Post-IRCE Workshops.

Workshop 419
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Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind

Retail TouchPoints

Additionally, the fact that so many customers are conducting research on their own devices while in-store “creates a barrier,” he added, noting that customers may feel that the store’s CX “is worse than what I get on my phone.” The company was able to put that into practice with its deployment of Manhattan solutions at Reebok in 2023.

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How Build-A-Bear’s Pandemic Shift Created Long-Term Omnichannel Opportunity

Retail TouchPoints

But the retailers that invested in omnichannel capabilities were able to adapt and survive. For example, during the pandemic’s peak, Build-A-Bear Workshop successfully evolved its brick-and-mortar business to offer more flexible and efficient fulfillment services so it could capitalize on surging ecommerce demand.

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During #RICE22, Attendees Can Dive Deep, Go Broad or Both

Retail TouchPoints

When every trip a shopper makes to the store needs to be maximized, it’s vital for all those responsible for the customer experience to work together, both online and offline,” Esposito added. The sessions and workshops will be chock-full of information and insights, but they won’t be the only opportunity for learning.

Workshop 327
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Why Digital-Native Brands Are Moving In-Store

Optimizely

Customer experience is more important than channels. While you may think about your business in terms of online or in-store, customers don’t think in channels. All your customers care about is having a fantastic buying experience. This is exactly why it’s so important to have an omnichannel marketing strategy.

Workshop 312
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Build-A-Bear Enhances Shopper Journey by Delivering Relevant Customer Data to Associates’ iPads

Retail TouchPoints

Build-A-Bear Workshop has deployed a new cloud-native, mobile-first POS and customer engagement solution in 450 stores across the U.S., For more than 26 years, Build-A-Bear Workshop has become known, and beloved, for its highly interactive visitor experience.