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Marketing Operations must rationalize revenue technology to achieve customer experience goals

Forrester eCommerce

Marketing Operations must rationalize revenue technology by removing point solutions to both reduce costs and achieve customer experience goals.

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Unlock IT Operational Excellence in Seven Steps

Forrester eCommerce

AIOps and observability have become crucial for businesses seeking to optimize their IT operations. These technologies offer the promise of enhanced efficiency, improved decision-making, and better customer experiences.

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Announcing the Forrester Tech Tide™: Enterprise Localization Technologies

Forrester eCommerce

We recently published the Forrester Tech Tide: Enterprise Localization Technologies, Q1 2024, to help leaders in revenue operations, marketing, product, digital, content, and customer experience shape their firm’s investment approach. If so, you should review your localization tech stack. A Rising […]

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RFID Technology: Enhancing Retail Efficiency While Protecting Consumer Data

Retail TouchPoints

In the world of retail, staying ahead means embracing innovations that transform shopping and commerce into an experience that’s faster, smarter and more satisfying for customers. One technology that helps retailers achieve this is Radio Frequency Identification (RFID).

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The Pragmatic Guide to Composability

Be empowered to master the digital landscape and implement modular and adaptable composable technologies. Uncover success stories and tactics to build a tech stack that supports scaling and the future of your brand.

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The Power of AI to Support Field Service Employees and Maintain Exceptional Customer Experiences

Retail TouchPoints

Field service companies shouldn’t discount technology to help address staffing shortages. Predictive analytics, the Internet of Things (IoT) and AI run new technologies like management software. Leverage AI where you can.

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Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

Retail TouchPoints

Understanding the products shoppers tend to buy in a single basket can lead to co-merchandising opportunities that not only drive incremental sales, but also increase convenience for customers by reminding them of complimentary items they may otherwise forget to buy. Better inventory management means better business operations, period.