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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

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4 Key Point-of-Sale Trends for 2024

Retail TouchPoints

The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. Near-term advancements will address current limitations, enhancing customer experience and retailer security.”

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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel eCommerce platform connects all of a retailer's sales channels in one place. These channels may include an online store, social media marketplaces, and/or in-store point-of-sale (POS) systems. Consistent Brand Experience Consistency is one of the keys to a positive customer experience.

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A Blueprint for Retail Cyber Resilience: Evolving Tactics for Today’s Digital World

Retail TouchPoints

Storefronts are eliminating the checkout process, augmented reality is reducing return rates and virtual marketplaces are offering new consumer experiences. But as retailers digitize operations to differentiate customer experiences, they also face a growing wave of cyber threats targeting sensitive customer data and critical business systems.

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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

They give your customers peace of mind when it comes to saving money and earning rewards at the point of sale. With notifications, retailers can let customers know when they’ve reached the next level and offer special rewards such as double loyalty points days.

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Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

Retail TouchPoints

And if you’re a brick-and-mortar retailer that wants Sephora-sized success, here are three things you can do to deliver the type of exceptional in-store experiences your customers expect. For example, your sales data can tell you what day of the week and time of day stores see the heaviest foot traffic.

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How Clarks Transformed into an Omnichannel Powerhouse Without Missing a Step

Retail TouchPoints

But a brand cant make it in the 21st century with technology from the 19th, so in 2022, the British footwear brand undertook a massive digital transformation that encompassed everything from its ecommerce sites around the world to the point-of-sale (POS) systems in its 500+stores. Lots of retailers talk about omnichannel, she said.