Remove Customer Experience Remove Point of Sale Remove Retail
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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels.

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Has Amazon Finally Cracked the Code for Grocery Retailing?

Retail TouchPoints

Heres what I discovered about Amazons latest wave of grocery retail development: First, a Little Fresh History Those of you who have followed the Amazon grocery saga know that the tech giant has struggled to find its footing in this category since its 2017 $13.7 billion acquisition of Whole Foods. Inside a new Amazon Fresh.

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A Blueprint for Retail Cyber Resilience: Evolving Tactics for Today’s Digital World

Retail TouchPoints

In the highly competitive retail market, businesses are leveraging technology to strengthen brand loyalty and enhance consumer experiences in ways that only science fiction writers could have imagined 40 years ago. While attackers target retailers across verticals, food- and event-oriented retail have been highly targeted.

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The Real Price of a Data Breach in Retail

Retail TouchPoints

For retailers and consumer businesses, a surge in data breaches presents difficult challenges. This data, which includes sensitive customer information like credit card details, is stored across a number of environments and is accessible through millions of point-of-sales and IoT devices. million last year.

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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

This is a game changer for retailers, which now have the ability to message customers with a mobile wallet pass across Android and iOS devices. Retailers have fewer barriers to gain unparalleled reach. Retailers can introduce the campaign and solicit opt-ins so that only customers interested in daily deals will get them.

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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

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4 Key Point-of-Sale Trends for 2024

Retail TouchPoints

The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. As if this workhorse of retail didn’t have enough to manage, today’s increasingly complex landscape has added other “responsibilities” to the POS. Simply asking ‘How was your shopping experience today?’