Retail TouchPoints

JUNE 3, 2022

People want products and services from someone they trust, and social commerce provides an enhanced shopping experience by leveraging social media to deliver connection and authenticity. The Explosion of Social Commerce. To go even further, sites like Instagram help you build a seamless shopping experience.

Social Media 297

Social Media Consumer Electronics eCommerce Electronics 297

lateshipment

MARCH 25, 2025

Businesses arent just competing with each othertheyre up against boutique stores, social media ads, and the infinite distractions of the internet, all while trying to deliver a seamless and stress-free experience. Retention Retaining your customer means keeping them engaged even after theyve completed their purchase.

Shipping Costs 130

Shipping Costs Shipping Payment Services eCommerce 130

BigCommerce

DECEMBER 20, 2017

As a result, many experts are recommending alternate approaches to success for 2018. Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Community Building, Customer Engagement & CRM. What is customer experience?

eCommerce 419

eCommerce Shipping Costs BigCommerce Social Media 419

Retail TouchPoints

FEBRUARY 12, 2025

In an industry riddled with silos, the winners are not just bringing marketing/content leads ( 70% ), social media teams ( 41% ) and the C-level into discussions ( 32% ); theyre also bringing product/merchandising ( 32% ), operations ( 20% ) and store leads ( 15% ) into the mix.

Social Media 191

Social Media Channel Webinar Marketing 191

Retail TouchPoints

SEPTEMBER 3, 2021

In every organization, marketing plays an important role in defining, socializing and managing the customer experience (CX). However, the relationship between the customer experience and the marketing teams is often disconnected. Unity Point #1: Marketing Sets Expectations, and CX Delivers.

Marketing 306

Marketing Customer Social Media Customer Experience 306

Retail TouchPoints

NOVEMBER 30, 2021

Sometimes people consider “social commerce” to be “brands advertising on social media” or “using influencers to encourage sales of a product.” Truthfully, social commerce is neither of these. It’s been estimated that these casual recommendations represent trillions of dollars in retail sales each year.

Marketing 262

Marketing Social Media Customer Recommendation 262

Retail TouchPoints

APRIL 17, 2024

Here, gen AI intervenes, enriching catalogs and enabling a more comprehensive customer experience. By empowering search engines to not just index data but enrich it dynamically, retailers can retain customers on their platform. The shift isn’t limited to chatbots; it extends to enhancing product catalogs.

Social Media 311

Social Media B2C B2B Customer Data 311

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well.

Marketing 361

Marketing Social Media SEO Workshop 361

Retail TouchPoints

FEBRUARY 18, 2025

More and more consumers, who previously turned to Google search for product recommendations whether for your brand, category or a specific item you sell are now experimenting with AI tools like OpenAIs ChatGPT, Google Gemini and others.

Consumer 236

Consumer SEO Marketing Information 236

Groove

JANUARY 19, 2022

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. Mapping the eCommerce Customer Journey.

eCommerce 349

eCommerce Customer Merchant Services Payment Services 349

Retail TouchPoints

JANUARY 25, 2024

Three Chevron ExtraMile convenience stores are implementing dynamic merchandising, social media content and AI-powered sommeliers as part of a pilot program with Samsung Electronics America. Sprinklr Social integration will deliver social media content and interactive polls to consumers.

Social Media 288

Social Media Live Chat Electronics Recommendation 288

Retail TouchPoints

FEBRUARY 23, 2021

found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. Here’s what brands need to know to break through the noise across social platforms. Consumers tend to follow influencers they can relate to, and as a result they trust their product recommendations.

Social Media 297

Social Media Consumer Marketing Channel 297

Kissmetrics

JUNE 21, 2021

From a potential buyer’s perspective, if your existing customers are happy enough with your company to recommend it, that speaks volumes about your business. It’s not just about getting customers, though. Ninety-two percent of customers say they’d buy based on the recommendations of their friends and family.

Social Media 285

Social Media Reference Recommendation Books 285

Retail TouchPoints

APRIL 4, 2023

government to the general public, more people are closely scrutinizing the actions of social media giants. Pinterest’s still relatively new CEO, Bill Ready, is doubling down on the platform being a positive environment in the increasingly toxic social media universe. “I From the U.S. That is, until now.

Social Media 299

Social Media Recommendation Consumer Marketing 299

lateshipment

MARCH 15, 2025

And so, the next element of a positive post-purchase experience is ensuring your customer support always addresses your customers queries, issues, and doubts adequately. After all, how likely are you to recommend or return to an e-commerce platform that couldnt be bothered to help you once theyve got their revenue?

Payment Services 130

Payment Services Shipping Costs eCommerce eCommerce Platforms 130

BigCommerce

APRIL 18, 2018

This is where you should be tracking and analyzing metrics related to inbound traffic to your store, email, and social media engagement. Measuring customer retention should form the starting point to understanding and improving customer loyalty. Social media engagement metrics (consideration KPI).

Download 418

Download eCommerce Social Media Shopping Carts 418

Retail TouchPoints

SEPTEMBER 14, 2023

For both new and returning customers, it’s important to ensure that shoppers receive personalized suggestions, that their prescription is saved at checkout and that we are consistently recommending new styles and sizes we know will work. It’s what helps a brand truly understand its customers and foster loyalty.

Customer 278

Customer Social Media Recommendation Presentation 278

Retail TouchPoints

MAY 15, 2024

With Travel Shops, Expedia is aiming to bridge the gap between creators’ travel recommendations and consumers’ purchases. The Travel Shops storefront is designed to allow content creators to earn commission by creating a customized space where they share travel content.

Travel 263

Travel Social Media Books Recommendation 263

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. Social media marketing and mobile marketing go together like chips and dip. In fact, there are now roughly 3.78

Consumer 278

Consumer Social Media Multichannel Fashion 278

lateshipment

AUGUST 1, 2022

The benefits of automation are clear for the business as a whole, and automation can also transform the customer experience even when the customer isn’t directly involved. Shopping and checkout experiences can be managed directly by the customer, but that’s only half of the overall order experience.

Customer Experience 147

Customer Experience Payment Services Customer Shipping Costs 147

Retail TouchPoints

JULY 18, 2024

To eliminate any possibility of getting it wrong, brands must thoroughly research their audience before even thinking about an event concept, ensuring they’re giving their target consumers the kind of experience they will most enjoy. But don’t discount the impact social media has on older generations either.

Events 263

Events Social Media Consumer Marketing 263

Retail TouchPoints

JUNE 10, 2022

Those younger generations are very eager and willing to spend their money digitally through online platforms and social media. You’re not going to get it in real time like you currently expect to, so you’re going to have to be engaged in the experience with your customers in order to see what’s happening.”.

Social Media 278

Social Media Channel Technology Customer 278

Groove

APRIL 21, 2020

Provide an incentive with a customer loyalty program. Engage on social media. We also recommend keeping pop-up form fields to a minimum. Although we don’t recommend gating all of your content, choosing pieces that appeal to lower-funnel audiences can be a fantastic way to collect contact information.

White Paper 238

White Paper Social Media Seminar Customer Loyalty 238

Retail TouchPoints

AUGUST 5, 2024

Additionally, conversational commerce can be a sophisticated virtual assistant engine that combines voice prompts and on-screen filtering to guide users through the buying process and offer robust, personalized recommendation options. Perhaps more important than customer data, however, is a unified product record.

Live Chat 278

Live Chat eCommerce Customer Experience Recommendation 278

Kissmetrics

JUNE 17, 2021

No matter how innovative your product or competitive your pricing, if your customers are ultimately unhappy, they’re not going to stick around. percent of businesses surveyed in 2020 named customer experience as their number one priority over the next five years: What exactly do we mean by “customer satisfaction?”

Customer 324

Customer Social Media Improvements Recommendation 324

Kissmetrics

APRIL 23, 2021

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. No matter the size of your business, people are talking about you, including prospects, customers, clients, and their friends.

Definition 362

Definition Management Social Media SEO 362

Retail TouchPoints

NOVEMBER 6, 2023

Our consumer study found that 79% of shoppers conduct product research online, on a brand’s website and on social media, while 37% do their research online and then purchase items in-store. A recent Bazaarvoice study found that 89% of consumers prefer holiday shopping in-store; 72% said online and 22% prefer social media.

Omnichannel 312

Omnichannel Social Media Channel Mobile 312

Retail TouchPoints

MARCH 3, 2023

The best personalized experiences happen when retailers make the customers a part of the dialogue and leverage data to create one-to-one experiences that are more targeted to them based on their unique interests and behaviors, as opposed to customers like them. Advanced customer support.

Consumer 283

Consumer Customer Loyalty Customer Experience Recommendation 283

Retail TouchPoints

MARCH 11, 2021

Amid this significant shift to online, however, order fulfillment has been a drag on profit margins, according to The New Store Experience Imperatives in High-Touch Retail. The report also identified the need for retailers to create frictionless customer experiences across physical and digital touch points.

Fulfillment 321

Fulfillment Order Fulfillment Shipping Costs Social Media 321

Retail TouchPoints

AUGUST 17, 2021

As a result, Matches can focus the store on the customer experience, knowing that requested products will arrive in 90 minutes. All retailers know how important it is to listen to their customer, particularly when new wants and behaviors can now emerge so quickly. This approach is used by Matches Fashion at its London store.

Retail 279

Retail Social Media Events Technology 279

Retail TouchPoints

AUGUST 9, 2021

AR room planners, robust review and recommendation engines, detailed product listings, live chat — name a phygital enhancement and they’ve got it. Coleman’s enhanced customer experience involves more than just visual search. Making Consumers Feel Understood. We want to connect that inspiration to the retail store.”.

Recommendation 317

Recommendation Live Chat Improvements Social Media 317

Retail TouchPoints

DECEMBER 25, 2024

This article will touch on the impact in-store and online returns make to retailers and will provide recommended strategies to offset the surge in returns this holiday season. To mitigate the financial repercussions caused by returns, retailers will need to make preparing for the surge in returns a top priority.

Shipping Costs 162

Shipping Costs Social Media Electronics Customer Loyalty 162

Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

Social Media 246

Social Media Payments Payment Services Consumer 246

Kissmetrics

AUGUST 18, 2020

So in this article, I cover my top recommendations, characteristics to look for, and what to expect working with an agency. But whether you’re an excellent PPC manager looking to outsource or have no experience running pay per click advertising campaigns , choosing the right PPC agency isn’t always straightforward. Let’s get started!

PPC 313

PPC Social Media Multi-channel Mobile 313

Retail TouchPoints

AUGUST 5, 2024

Image search: Shoppers can upload photos, including images of specific garments or even social media posts, to find identical or similar items within ThredUp’s inventory, so they can re-create looks or discover items based on their visual preferences; and Style chat: A new AI-powered chatbot will serve personalized product recommendations within (..)

Social Media 277

Social Media Clothing Fashion Presentation 277

Retail TouchPoints

SEPTEMBER 30, 2021

Thanks to social media, opinion platforms and online review forums, brands have access to the consumer mind like never before. This translates into product recommendations that improve customer experience and loyalty, differentiation and revenue. NLP: The New Frontier in Product Personalization.

Consumer 297

Consumer Social Media Improvements Customer Loyalty 297

Groove

NOVEMBER 17, 2020

Though both are great for increasing efficiency and creating a positive customer experience, we recommend keeping your core needs in mind when making a decision. Klaviyo is a marketing automation platform that provides the tools necessary for online businesses to build meaningful customer relationships. What Is Klaviyo?

BigCommerce 300

BigCommerce Customer Data Social Media eCommerce 300