This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
We started by attending over 20 retail shows a year to get in front of people. We continue to attend shows, expand our social media following, and update our website for improved customerexperience. Improving our SEO is another huge avenue for growth so we can organically get people’s attention.
“It’s getting more expensive to acquire customers online and performance seems to not be as strong as it used to be, so optimization of that paid allocation is a big focus for us right now,” Gopinath said. Our growth and the loyalty we’ve gotten is largely from specialty stores,” Gopinath revealed.
These brands are also keeping their content fresh, and getting real, dollar benefits just from organic SEO (data aggregated from SEMrush). Obsolete content doesn’t just hurt your conversion rates, but can also impact the SEO of your product pages since content freshness is one of Google’s major ranking factors.
That’s when I met BigCommerce, built a site, taught myself SEO and PPC. – Nick Borrelli, Ecommerce and Marketing Director, NuWave Marine. We started by attending over 20 retail shows a year to get in front of people. Improving our SEO is another huge avenue for growth so we can organically get people’s attention.
We organize all of the trending information in your field so you don't have to. Join 24,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content