Retail TouchPoints

APRIL 22, 2024

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). Welcome to the future of retail, where the checkout lines are virtual, the service is personal and the experience is anything but linear.

Customer Experience 330

Customer Experience Arts Customer Telecommunications 330

Retail TouchPoints

FEBRUARY 12, 2025

Dicks Sporting Goods is expanding its Dicks Varsity Team content creator and influencer program by inviting consumers who have a passion for both sports and social media to join. Applications close on Feb.

Sporting Goods 257

Sporting Goods Social Media Consumer Gifts 257

Retail TouchPoints

DECEMBER 9, 2024

Rather than actively seeking out products, younger consumers more frequently discover them through engaging, immersive content on social media platforms like TikTok and Instagram. Consumers now prioritize how a product can immediately fit into their lifestyle, with social content shaping their choices.

Consumer 277

Consumer Social Media Fulfillment Shipping Costs 277

Retail TouchPoints

OCTOBER 17, 2024

Achieving One-to-One Personalization in Marketing Campaigns One of the most talked-about use cases of generative AI across all industries is the near instantaneous production of written content, such as emails and social media posts.

Retail 308

Retail Customer Data Social Media Technology 308

Retail TouchPoints

MARCH 6, 2025

Considering that almost every brand today has a strong digital presence, including website(s) and/or social media profile(s), there have never been more opportunities for bad actors to copy brands identities. Because customers are already used to seeing and interacting with this kind of content, theyre less likely to raise suspicions.

Payment Services 232

Payment Services Social Media Download Information 232

Retail TouchPoints

NOVEMBER 26, 2024

A “secret” fourth tier is unlocked for the brand’s most loyal customers, giving them the chance to win exclusive products and experiences. The new program also rewards shoppers for non-transactional engagement, such as referring friends, social media activities, and writing reviews.

Social Media 288

Social Media Gifts Omnichannel Reference 288

Retail TouchPoints

FEBRUARY 16, 2024

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. AI-driven solutions offer businesses a powerful way to personalize customer experiences.

Customer Experience 313

Customer Experience Payment Services Improvements Customer 313

Retail TouchPoints

MAY 23, 2024

The experience has some other fun and quirky elements: for example, a giant “TABBY” in bold bubble lettering appears, with the letters dancing dynamically around the screen. The display is a conversation starter and certainly fodder for social media.

Customer Experience 332

Customer Experience Customer Social Media Consumer 332

Retail TouchPoints

JANUARY 13, 2025

The ability to generate creative faster and at scale enabled the brand to improve its marketing reach and impact across different channels, from social media and beyond. Martin also offered the example of Lowes to showcase how retailers can harness the power of digital twins to support agility, efficiency and speed to market.

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

OCTOBER 30, 2024

For example, the brand recently unveiled its latest holiday campaign featuring Grammy award-winning and entrepreneur Megan Thee Stallion, which will include behind-the-scenes content, social media takeovers, holiday-inspired Q&As and more.

Social Media 287

Social Media Omnichannel Apparel Marketing 287

Retail TouchPoints

NOVEMBER 26, 2024

That means consistent design, copy, messaging and functionality, so that every customer can have the same hassle-free experience no matter how they interact with the brand. Ensuring a seamless experience across each of these channels is important.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

NOVEMBER 1, 2024

I will be engaging my ‘AI twigs’ later this year to extend my reach and handle my online social media interactions, whilst I continue to focus on my art from the comfort and solace of my studio.” Senate Judiciary Subcommittee on Intellectual Property regarding her fears surrounding AI. “I

Social Media 293

Social Media Arts Subscription Technology 293

Retail TouchPoints

DECEMBER 9, 2024

The trend is being fueled in part by the popularity of social media unboxing and haul trends, but also by an increased desire from consumers for experiences following the forced isolation of the COVID years.

Small Business Retail 272

Small Business Retail Shipping Costs Gifts Social Media 272

Retail TouchPoints

NOVEMBER 7, 2024

Keep the conversation going with your audience throughout the year using your typical touch points — such as newsletters, social media engagement or outside-the-box campaigns — to keep your brand top-of-mind when consumers are looking to shop for the products or services your brand sells.

Marketing 278

Marketing Social Media Consumer Events 278

Retail TouchPoints

FEBRUARY 26, 2025

Organized fraudsters use search and social media ads to deceive customers into clicking through to fake websites that steal their payment data, account login credentials or both. In fact, 16% of respondents from the consumer attitudes survey said theyd been the victim of social commerce fraud in the past year.

Payment Services 236

Payment Services eCommerce Shipping Costs Supplies 236

Retail TouchPoints

MARCH 14, 2025

These ambassadors receive a one -year scholarship of $5,000 , and in exchange they play a pivotal role in enhancing the LVMH brand among their fellow students by sharing their experiences, insights and passion for luxury. Course highlights include an exploration of: How top brands like Louis Vuitton, Tiffany & Co.

Arts 213

Arts Social Media Supplies Customer Experience 213

Retail TouchPoints

FEBRUARY 23, 2022

No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy.

Payment Services 360

Payment Services Cryptocurrencies Social Media Telecommunications 360

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

In this blog, we will explore proven customer retention strategies that retail businesses can implement to boost customer loyalty and long-term success. Personalized Customer Experiences Customers today expect a personalized shopping experience.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Retail TouchPoints

NOVEMBER 12, 2024

The campaign generated over 2 million scans in 24 hours, driving significant app traffic and social media buzz. Personalize experiences, as Mr. Apple did with language-specific content. By peppering a national daily’s front page with unmarked QR codes leading to discounted deals, they created mystery and excitement.

Gifts 275

Gifts Magazine Information Social Media 275

Retail TouchPoints

DECEMBER 2, 2024

Widely considered to be the “original influencer,” Martha Stewart has skillfully used her good looks, personal stories and skill to build a massive following, well before social media made that a common feat. And social media of course now plays a tremendous part in making a product likable, useful and desirable.”

Magazine 162

Magazine Books Social Media Consumer 162

Retail TouchPoints

NOVEMBER 25, 2024

I also was doing all our social media, posting about every store that wanted to carry Bogg Bag, and sharing the best places for people to get them. Vaccarella: I went out to China and realized the factory I was working with couldn’t scale or grow with me. I found a new factory in 2015, and they really understood my vision.

Social Media 275

Social Media Small Business Retail Sporting Goods Leisure 275

Retail TouchPoints

DECEMBER 6, 2024

To ensure that our visual and written changes resonate consistently across all channels whether its TV, social media, paid digital or in-store weve established a cohesive strategy that reinforces our commitment to real parenting experiences. Performance and value are now foundational to our entire house of brands.

Apparel 289

Apparel Fashion Social Media Consumer 289

lateshipment

MARCH 25, 2025

Businesses arent just competing with each othertheyre up against boutique stores, social media ads, and the infinite distractions of the internet, all while trying to deliver a seamless and stress-free experience. Retention Retaining your customer means keeping them engaged even after theyve completed their purchase.

Shipping Costs 130

Shipping Costs Shipping Payment Services eCommerce 130

Retail TouchPoints

APRIL 17, 2024

Here, gen AI intervenes, enriching catalogs and enabling a more comprehensive customer experience. By empowering search engines to not just index data but enrich it dynamically, retailers can retain customers on their platform. The shift isn’t limited to chatbots; it extends to enhancing product catalogs.

Social Media 311

Social Media B2C B2B Customer Data 311

Retail TouchPoints

MAY 27, 2024

Make sure your mobile customer experience is optimized. With 64% of online shoppers completing at least half of their customer service on mobile devices, a mobile-first experience is mandated. Given all the talk of texting and social media use, I expected more adoption on the customer service front.

Customer 285

Customer Live Chat Social Media eCommerce 285

Retail TouchPoints

APRIL 3, 2024

Customers are unlikely to engage with digital signage if the content appears generic or outdated. Think of digital signage like a blog or social media page: It needs new content on a constant basis in order to maintain interest and drive engagement. Live Media Another important aspect of dynamic content is live media.

Social Media 279

Social Media Events Accessories Customer 279

Forrester eCommerce

FEBRUARY 16, 2023

If your inbox (or social media feed) looks anything like ours, you’ve likely been seeing announcement after announcement of vendor integrations with OpenAI’s ChatGPT or other generative AI technologies.

Social Media 368

Social Media Customer Technology Other 368

Retail TouchPoints

JUNE 9, 2022

Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand? Lindsay Jerutis: Social media provides a very direct line to consumers, so it should be managed as carefully and with as much intent as the in-store experience.

Supplies 363

Supplies Social Media Consumer Marketing 363

Retail TouchPoints

OCTOBER 29, 2024

As holiday bargain hunters flock to crowded malls and equally crowded online platforms, retailers will battle for visibility in inboxes, on social media and across the web. However, the rising cost of customer acquisition via digital advertising – up 50% over the past two years – is forcing brands to explore new strategies.

Gifts 290

Gifts Social Media Mobile Games 290

Retail TouchPoints

FEBRUARY 12, 2025

In an industry riddled with silos, the winners are not just bringing marketing/content leads ( 70% ), social media teams ( 41% ) and the C-level into discussions ( 32% ); theyre also bringing product/merchandising ( 32% ), operations ( 20% ) and store leads ( 15% ) into the mix.

Social Media 191

Social Media Channel Webinar Marketing 191

lateshipment

MARCH 8, 2025

Up to 10% of parcels are delivered late during the holiday season Nearly half of consumers (45%) say they are unlikely to continue ordering from a company even after just one instance of late delivery Frustrated customers with delayed holiday gifts will take their frustrations to social media and demotivate others from shopping with you.

Management 130

Management eCommerce Shipping Shipping Labels 130

ROI Revolution

NOVEMBER 8, 2024

Examples of brand-produced ads include scripted television ads where an actor is portraying a scene to sell you a product, or social media ads that feature professional images that were shot at a styled shoot. The view into the customer experience is incredibly valuable not only for marketers but also product developers and managers.

Marketing 142

Marketing Social Media Consumer Channel 142

Kissmetrics

AUGUST 17, 2021

To start, look at your existing customer base. Who buys your products or follows you on social media? Rather than spreading your energy across multiple social media platforms, focus on the ones your target customers use most often. Improve the Customer Experience. Then, start communicating!

Social Media 356

Social Media Improvements Customer Loyalty Customer Experience 356

Retail TouchPoints

DECEMBER 28, 2023

Over the past two years, she and her team have worked to enhance the company’s digital customer experience and drive its ecommerce business. Pape joined The Container Store in 2015 and has held several leadership positions within the company, managing store operations and customer experience.

Social Media 278

Social Media Customer Experience eCommerce Management 278

Retail TouchPoints

SEPTEMBER 11, 2024

Target will launch an exclusive collection for pets and pet lovers, The Cuddle Collab , with more than 180 pieces inspired by six social media “fur-fluencers.” The collection will include cozy sweatshirts, hats and charms, including a custom charm bar that lets customers create a matching necklace and collar for them and their pet.

Social Media 272

Social Media Toys Accessories Apparel 272

Retail TouchPoints

JUNE 12, 2024

Particularly in a competitive industry like retail, where mobile phones already account for 75% of retail site visits and were used to make 70% of online shopping orders last year , adopting a mobile specific approach to your advertising and digital customer experience (DCX) could make all the difference in setting yourself apart from the crowd.

Mobile 289

Mobile Retail Social Media Omnichannel 289

Retail TouchPoints

MAY 14, 2024

Bottom Line: This move represents an interesting return to a more traditional format for home shopping — one that had been eschewed by many companies in recent years in favor of newer video platforms, in particular social media.

Social Media 330

Social Media eCommerce Channel Events 330