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Study: How Retailers are Managing the Tug-of-War Between Employee Satisfaction and Profitability

Retail TouchPoints

Employee satisfaction plays a central role in store operations. After all, when employees are happy and engaged, they create more productive and profitable store environments.

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Role of Knowledge Management in the Retail Customer Experience Scenario

Retail TouchPoints

According to Forbes, today’s business benchmark is customer experience. The key to having that edge over the competition is delivering top-notch customer experience, ensuring the quality of well-trained staff and continuously studying customer behavior and trends to ensure that customer needs and expectations are met.

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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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How Brand Perception and Shared Values Fundamentally Impact Customer Experience

Retail TouchPoints

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too many organizations are content with merely managing their experiences and setting better metrics as their only North Star.

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How MACH Technologies Help Retailers Foster a Dynamic Customer Experience

Retail TouchPoints

And the findings of a 2020 Boston Consulting Group study are similar: only 30% of businesses achieve their expected performance following a digital transformation. The customer experience is changing — and faster than ever. In a recent McKinsey study , digital leaders in retail banking saw a 19.3%

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You Better Shape Up! Insights From Australia’s 2024 CX Index Study

Forrester eCommerce

Our latest research, working off of Australia 2024 Customer Experience Index (CX Index™) study data, reveals that most brands and agencies in our study saw the quality of their CX either flatlining or declining. In 2024, we surveyed banking, investment, government, and, for the first time, superannuation firms.

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Generative AI in a New Retail Era: 3 Areas to Focus on for Immediate Impact

Retail TouchPoints

According to Cognizant’s recent study with Oxford Economics, generative AI is expected to have a $1 trillion impact on the economy by 2032. In particular, generative AI is revolutionizing the shopping landscape to create more personalized and memorable experiences for consumers.

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