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Employee satisfaction plays a central role in store operations. After all, when employees are happy and engaged, they create more productive and profitable store environments.
According to Forbes, today’s business benchmark is customerexperience. The key to having that edge over the competition is delivering top-notch customerexperience, ensuring the quality of well-trained staff and continuously studyingcustomer behavior and trends to ensure that customer needs and expectations are met.
At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customerexperiences and create value. Here are a few examples of how technology enhances customerexperience and strengthens brand value.
Throughout my career as a customerexperience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customerexperiences and loyalty. Too many organizations are content with merely managing their experiences and setting better metrics as their only North Star.
And the findings of a 2020 Boston Consulting Group study are similar: only 30% of businesses achieve their expected performance following a digital transformation. The customerexperience is changing — and faster than ever. In a recent McKinsey study , digital leaders in retail banking saw a 19.3%
Our latest research, working off of Australia 2024 CustomerExperience Index (CX Index™) study data, reveals that most brands and agencies in our study saw the quality of their CX either flatlining or declining. In 2024, we surveyed banking, investment, government, and, for the first time, superannuation firms.
According to Cognizant’s recent study with Oxford Economics, generative AI is expected to have a $1 trillion impact on the economy by 2032. In particular, generative AI is revolutionizing the shopping landscape to create more personalized and memorable experiences for consumers.
Customerexperience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. Whatever the reason, the data illustrates the importance of understanding what your particular customers want.
At a time when acquiring a new customer is five times more expensive than retaining a current customer, there is another return on this investment that might be even more lucrative in the long run. Returnless refunds are improving the almighty customerexperience, and in turn, their potential customer lifetime value.
Correct Pricing : You'll want to price your products the same across all channels to avoid confusing or frustrating customers. Pricing discrepancies could lead to a poor customerexperience or cause marketplaces to reject your items. See our case studies for examples of what different companies have accomplished.
for every $1 spent on influencer marketing, one study found. A 2023 study found , for example, that 70% of 28,500 Gen Zs and millennials surveyed across the United States, the United Kingdom, France, Germany, India, Mexico and the United Arab Emirates said that they prefer a “learn more” call to action to a “buy now” button.
To succeed in this critical part of brand building, however, businesses need to expertly manage their websites and ensure that the content is optimized to deliver outstanding customerexperiences. For many organizations, this is a struggle. For example, you might have a high transaction volume or make a lot of international sales.
Since 2018, Forrester has been tracking how Singaporean customers rate their experience with some of the biggest brands in banking and auto and home insurance. This year’s Singapore CustomerExperience Index (CX Index™) study reveals several important findings: CX quality among Singapore’s banks slightly dipped.
They include: Website Optimization Making sure your website loads quickly and functions correctly is crucial for both the customerexperience and SEO. For specific examples, please see our case studies.
Just look at Bed Bath & Beyond once a retail giant, now a case study in what happens when companies dont evolve fast enough. But delivering a great customerexperience hinges on more than just strategyit requires seamless user experiences (UX) at every touch point. That thinking is outdated.
Given that many of these expectations were first set by customers’ experience with Amazon , it should come as no surprise that third-party marketplaces have become a key tool for many retailers to meet these consumer demands. It’s a high bar. Concerns about product quality ( 46% ) and negative reviews ( 45% ) are the top reasons U.S.
According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. They also want customer service channels such as chatbots and call centers to provide them with the same level of information and support regardless of how they choose to interact.
With tools like AI, predictive analytics, and robust eCommerce platforms, businesses can streamline operations, expand their reach, and deliver superior customerexperiences. Enhanced CustomerExperience : Self-service portals and personalized recommendations empower B2B buyers to make informed decisions without delay.
This predictive, real-time, digital experience is what enables retailers to demonstrate a better understanding of customers, improving the customerexperience and satisfaction and ultimately earning loyalty in the process. She received her BA in Business Studies and Marketing from the University of Hertfordshire.
From online stores to point-of-sale systems, ensuring smooth customerexperiences relies on robust testing of software systems. By not using an API, retailers can expect to experience lost revenues, poor customerexperiences, reputational damage and more.
The study discovered that work-based shoppers are more likely to be economically optimistic than home-based consumers. “It’s things like economic optimism , which is something you can’t see on the surface.”. Two-thirds of consumers can be categorized as either optimistic or skeptical, and these attitudes affect their spending levels.
A separate NRF study found that for the 2024 winter holidays, retailers expect their return rate to be 17% higher on average than their annual return rate, a significant increase during a period when sales already are setting records. This would account for 16.9% of retailers’ annual sales in 2024, increasing from 14.5%
Among the personalized experiences that Next Gen appreciates are: Pre- or post-purchase assistance via AI and chatbots ; Notifications of relevant discounts ; and Being able to save preferences for quick reference and later access. In fact, the study found that 81% of Next Gen uses AI chatbot features as a kind of “shopping buddy.”
A recent study by IHL Group projects that the global cost of inventory distortion in 2023 will be $1.77 North America’s Retail Problems are ‘Ugly’ The IHL study examined inventory distortion in four global regions: EMEA, Latin America, Asia/Pacific and North America.
Robots and automated technology are becoming a typical feature in the retail industry, with robots streamlining operations, reducing costs and improving customerexperiences. With Amazon pulling back on their cashierless stores , we cannot depend on robots to completely take over the retail experience.
In fact, a study by Mind Share Partners in 2023 found that U.S. retail workers are more likely to experience mental health symptoms and for longer durations; almost seven in ten (69%) reported at least one symptom. Joe Szala is SVP at VoCoVo and has over two decades of experience in retail and grocery technology solutions.
What might sound like an unlikely scenario happens all the time – a FIDO Alliance study found that U.S. Retailers can avoid this problem by tapping into customer authentication psychology. consumers abandon a purchase and stop accessing an online service because they can’t remember their passwords 4.76 times per day on average.
Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience.
New analyses from Forrester's CustomerExperience Benchmark Study reveals subdued customer advocacy continues in 2023 as fewer brands have significant improvements and more brands have significant drops in Net Promoter Score℠ (NPS) compared to 2022.
From virtually trying on cosmetics to visualizing furniture in their living spaces, AR/VR helps ensure that the product aligns with customer expectations and how they plan to use the product.
labor force will be run by 18 to 35-year-olds by 2025, many studies (like this […]. And becoming more responsible for making purchase decisions while on the job. Whether you believe projections that most of the U.S.
Apple and Twitter have both been in the news over the past week because of the actions they’ve taken — or not taken — on accessibility, and the differences between the two are a study in contrasts. Twitter rolled out audio tweets, a feature it claims will “add a more human touch to the way […].
While IBM’s study revealed an increase in businesses using AI and automation solutions extensively in their cybersecurity strategy, it’s still only around 30% for both retail and consumer businesses (up from 25% last year). Deploy AI and automation security tools.
The 2025 KPMG Modernizing Payments study, based on quantitative research conducted in September 2024, surveyed 690 retailers spanning multiple verticals in Europe, Asia-Pacific, the Middle East and North America. Additionally, 810 financial institutions took part in the survey, which included results and recommendations for both industries.
The companies hope this combination can help retailers manage the current labor crisis by reducing turnover — a study by Axonify found that 50% of frontline workers are prepared to leave their current jobs, with burnout being cited as the most common reason.
The customerexperience is paramount to the success of today’s retailers. This includes enhancing in-store inventory, delivery services and even the personalization of customer service. However, when it’s time to check out, how do payment options factor into that customerexperience?
Photo credit: Clarks // Super League Connecting Real People to Digital Products The Super League team conducted market research using its proprietary on-platform technology to determine the possible value of creating “digital twins” of Clarks shoes.
Fraudsters can steal employee credentials to expose customer data. Both kinds of incidents affect the bottom line and both can impact the companys image with customers. Another survey of online consumer attitudes found that 84% wont go back to an ecommerce site after a fraud experience there.
How customers perceive a brand influences how much they are willing to spend with the brand; whether they will recommend it to others, and; how likely they are to forgive the brand’s missteps.
On the other hand, traditional retailers must reinvent their playbook to keep up with a customerexperience driven by tech that evolves quickly enough to meet consumers’ rising expectations. This meteoric rise in cost further skews the oft-repeated rule that customer acquisition costs 5X more than retaining existing customers.
Whether that “New Normal” has arrived yet is open to debate, but a recent study from Publicis Sapient and Salesforce indicates that new headwinds — in the form of inflationary and inventory pressures — have shifted retail leaders’ focus once again, this time toward profitability. . UK, Germany and Australia.
The study draws on the expertise of its team of global analysts covering 100 countries around the world to identify the traits that will define consumer behavior this year. For that reason, a seamless, streamlined customerexperience will be front and center. Here are five key takeaways: The 2021 Consumer is Craving Convenience.
This insight takes center stage in our Baby Boomers & e-commerce: Understanding Generational Sentiment study, a survey of more than 1,000 consumers. It explores the distinct expectations of baby boomer consumers, including the significant influence of visual content on their shopping experience.
BuyBack was the last piece of the puzzle we needed to help our customers fully participate in the circular economy,” said Ken Goldstein, Chairman and CEO of ThriftBooks Global. “It It takes a surprisingly complex set of algorithms to deliver an exceptional customerexperience, and we’ve been studying the competitive landscape for years.
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