Retail TouchPoints

MARCH 10, 2025

I drew on some of my experiences as a retailer, focusing on loyalty and using customer data, Hawkins said in an interview with Retail TouchPoints. Hawkins experienced this culture gap firsthand as he helped his former company, Green Hills , develop its customer loyalty initiatives.

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Retail Technology Customer Loyalty Books 200

Retail TouchPoints

JANUARY 13, 2025

According to the latest data from the National Retail Federation (NRF), merchandise returns are projected to reach an astounding $890 billion in 2024, accounting for approximately 16.9% Accurate and detailed descriptions reduce the chances of customers purchasing items that dont meet their needs or expectations, helping to curtail returns.

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Retail BigCommerce B2C Channel 298

Retail TouchPoints

JUNE 5, 2024

To optimize brand and product discovery across all channels, brands have to optimize their product data. However, many merchants struggle to create, manage and update this data effectively, while integrating it with relevant customer insights.

Customer Loyalty 261

Customer Loyalty Channel eCommerce Recommendation 261

Retail TouchPoints

SEPTEMBER 11, 2024

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. And I’m not especially impressed by what most companies call preference data. That’s preferences analytics. Dave Norton, Ph.D.

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Customer Shopping Carts Social Media Recommendation 272

BigCommerce

MAY 1, 2018

The surfacing of the Facebook debacle involving Cambridge Analytica and the massive amounts of data collected from 87 million users, which was used to influence the 2016 presidential election, revealed big data as the powerful beast it can be. In other words, it can help you build a data-driven ecommerce business.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

Retail TouchPoints

JANUARY 17, 2025

Instead of merely reacting to issues, investing in solutions that enhance the customer journey can help build stronger relationships. Using advanced technologies like AI-driven support and data analytics, retailers can create a more seamless, customer-friendly experience that leads to greater trust and long-term loyalty.

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Customer Customer Experience Recommendation Technology 162

365 Retail

FEBRUARY 9, 2025

In the competitive landscape of retail, fostering customer loyalty is essential for long-term success. Loyal customers provide a reliable revenue stream and contribute to brand growth by acting as ambassadors, sharing positive experiences through word-of-mouth and online reviews.

Customer Loyalty 52

Customer Loyalty Customer Retail Social Media 52

Retail TouchPoints

NOVEMBER 14, 2023

It came down to coding: Because generative AI is built using pre-existing data and rules, it can only produce results that are similar to, or derivative of, things that have been done or said before. Let’s talk about your data. Strong data is vital. The reason for these shortcomings was fairly simple.

Retail 275

Retail Customer Loyalty Technology Consumer 275

Optimizely

DECEMBER 18, 2018

While that’s useful for increasing customer engagement and loyalty, there’s so much more you could be doing with your in-store data throughout the customer journey. If you’re a traditional retail brand looking to get more data savvy, this can be a huge challenge. What is in-store data?

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Marketing Customer Loyalty POS Point of Sale 225

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 279

Marketing Consumer Information Customer Retention 279

Optimizely

OCTOBER 23, 2019

Marketers who use loyalty programs to create happy and loyal customers need to be able to integrate these programs into their customer data and marketing campaigns on a regular basis. For the consumer, a great customer experience is one that makes them feel valued and rewarded. E-Commerce Marketing Specialist.

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Customer Loyalty Customer eCommerce Marketing eCommerce 30

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Craft tailored quizzes for meaningful insights.

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Social Media Consumer Information Marketing 278

BigCommerce

FEBRUARY 23, 2018

That’s what we’ll cover today, teaching you how to Implement a customer loyalty program that works for your brand. We’ll cover: What an ecommerce customer loyalty program is. The various components involved in building out a customer loyalty program. What is a Customer Loyalty Program?

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

Omnisend

MARCH 22, 2023

There are different types of rewards and recognition programs that businesses can offer their consumers, but the challenge lies in how well the loyalty program objectives are met—such as helping the business grow or raising brand awareness. Here are 6 reasons you should focus on fully establishing your loyalty programs.

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Customer Loyalty Customer Customer Retention Recommendation 155

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

In this blog, we will explore proven customer retention strategies that retail businesses can implement to boost customer loyalty and long-term success. Personalized Customer Experiences Customers today expect a personalized shopping experience.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

BigCommerce

JUNE 13, 2017

It also means your customer lifetime value is low (which decreases how much you will be willing to spend on advertising –– and thus will limit your ad visibility). Growing your customer lifetime value and building long term customer loyalty takes time, though. Get S Loyalty Now to Increase Your LTV.

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Shipping Costs Customer Customer Loyalty Social Media 417

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party vs. First-Party Data. So how can the two coexist?

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Customer Retail Information Consumer 242

Optimizely

MARCH 25, 2019

Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Zam is constantly analyzing all of your customer data and serving up predictive and prescriptive insights that — with one click — you use to interact directly with the right customers and offer the right products at the right time.

Marketing 79

Marketing Customer Data B2C Demo 79

Optimizely

JUNE 20, 2019

One way you can do that is with personalized product recommendation campaigns. Based on the data and analytics you are collecting on your customers’ previous interactions with your brand, you can suggest the types of products they’re most likely to enjoy via email, ads, and more. How to create a product recommendation campaign.

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Recommendation X-cart Shopping Carts B2C 150

Optimizely

SEPTEMBER 6, 2018

And with it, your chances of getting buyers to return and make a repeat purchase go out the window, leaving you with a non-existent customer loyalty strategy. Yet despite this, many marketers still celebrate their customer acquisition rates as if gaining one-time buyers is what matters most.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Omnisend

JUNE 28, 2021

Ecommerce personalization is the process of tailoring the content, recommendations and offers a customer sees based on their previous buying and browsing behavior, along with their demographics and personal data. An example of product recommendations from Target. Reading Time: 7 minutes.

Customer Loyalty 151

Customer Loyalty eCommerce Customer Recommendation 151

Optimizely

OCTOBER 2, 2018

Want the latest data, examples, and recommendations for making sure your ecommerce brand is set up for repeat purchase success? And with so many competitive advantages, online powerhouses like Amazon are making it increasingly difficult to build customer loyalty. You’ve come to the right place.

Customer Loyalty 344

Customer Loyalty Games eCommerce Recommendation 344

Retail TouchPoints

MAY 1, 2024

What was once a transactional pitstop becomes a destination inviting customers to develop a deeper connection to the brands they love. Combined with creativity and data-driven insights, experiential retail opens up endless possibilities. Customers become invested in earning rewards and badges.

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Technology Arts Payments Customer Loyalty 312

Omnisend

JUNE 14, 2021

These organizations are at the center of the data collection, data storing, and data communication, and at some level we are forced to trust that these institutions are providing us with accurate information. The post How NFTs Can Fight Fraud and Increase Customer Loyalty appeared first on Omnisend Blog.

Customer Loyalty 164

Customer Loyalty Customer eCommerce Arts 164

Retail TouchPoints

MARCH 3, 2023

Retailers must create experiences that are unique to their brand and tailored to individual customers based on their behavior, needs and habits. These highly personalized experiences, when offered to thousands of individual customers using proprietary data, are difficult for competitors to imitate and set the retailer apart.

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Consumer Customer Loyalty Customer Experience Recommendation 283

Retail TouchPoints

DECEMBER 25, 2024

This article will touch on the impact in-store and online returns make to retailers and will provide recommended strategies to offset the surge in returns this holiday season. By analyzing customer data, retailers can better understand which items are being returned the most, helping minimize the financial losses.

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Shipping Costs Social Media Electronics Customer Loyalty 162

lateshipment

MARCH 25, 2025

Retention Retaining your customer means keeping them engaged even after theyve completed their purchase. Optimizing this shopping journey stage is essential as it builds customer loyalty and repeat purchases. And a positive customer experience can drive customer loyalty, satisfaction, and retention.

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Shipping Costs Shipping Payment Services eCommerce 130

Retail TouchPoints

SEPTEMBER 28, 2023

In fact, 80% of customers say they’re more likely to purchase from brands that personalize, according to Deloitte. However, most ecommerce retailers today have already invested in personalizing their online shopping experience — so why are retailers still struggling with customer loyalty and sales?

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Gifts eCommerce Recommendation Technology 278

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

Customer Loyalty 110

Customer Loyalty Customer Retail eCommerce 110

Groove

JULY 21, 2020

We recommend leveraging the tool when preparing for the holidays , as it helps to drive more online revenue with much less effort. Easily import customer data into Klaviyo, and use it to personalize your content and campaigns. Create an account, important and sync data, and customize templates and emails for free.

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eCommerce Merchant Services eCommerce Marketing Customer Loyalty 328

Retail TouchPoints

AUGUST 30, 2023

Granted, executive respondents to this survey spanned retail, supermarket, consumer goods, airlines, entertainment and media and even financial services, so these results reflect a broader view of how business leaders are thinking about loyalty. But what’s happening in retail specifically?

Customer Loyalty 264

Customer Loyalty Retail Shipping Costs Financial Services 264

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. pop-up, giving you the option to enable that site to remember your data or not. These needs include information on current trends, knowledge about the customer (e.g.

Small Business Retail 277

Small Business Retail Recommendation Consumer Customer Data 277

BigCommerce

MARCH 23, 2017

With Google continuing to lead the industry in web (and paid) search, and Facebook continuing its powerhouse status as first-party data collector –– these two tech giants offer online businesses visibility and targeting that’s unparalleled elsewhere on the web. BigCommerce: Where would you suggest people get search query data from?

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PPC BigCommerce Recommendation Apparel 408

RETAIL MANAGEMENT SOFTWARE

DECEMBER 2, 2024

Omnichannel Presence : Creating a seamless shopping experience across all channels, whether in-store, online, or via mobile apps, ensuring customers engage with the brand effortlessly. Automation: Using AI-driven tools for inventory management, chatbots for customer service, and automated marketing campaigns to streamline operations.

Payment Services 110

Payment Services Retail Mobile POS 110

RETAIL MANAGEMENT SOFTWARE

AUGUST 26, 2024

For retailers, especially those operating in an omnichannel environment, maintaining customer loyalty in the face of rising costs is a significant challenge. However, with the right strategies, retailers can not only survive but thrive, securing the loyalty of their customers even during tough economic times.

Customer Loyalty 110

Customer Loyalty Omnichannel Payment Services Customer 110

Retail TouchPoints

SEPTEMBER 21, 2023

For one, an efficient AI-driven system can mean timely updates, personalized product recommendations and proactive assistance, making the wait for our desired items less tedious and more delightful. tickets, offer dynamic discounts to hesitant customers and even nudge satisfied buyers toward referrals.

eCommerce 264

eCommerce Customer Loyalty eCommerce Platforms Shipping Costs 264

Kissmetrics

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. Personalized marketing is a strategy that uses demographic and behavioral data to create individualized messages for current or prospective customers. Product Recommendations. The good news? Dynamic Websites.

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Marketing Recommendation Social Media Improvements 273