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For those people, an email titled “Deals of the week,” or “flash sale” or “customerloyalty promotion” would be more accurate and get better response. Note: An exception to this rule is when someone specifically requests to receive promotions via email, but those should not be labeled as newsletters to begin with.
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Your previous customers chapter is yet to close because you have one more thing to do. You might have spent hours perfecting your e-commerce platform, implemented stellar strategies, and been mighty proud of what your site offers today. But can you be sure your customer thinks the same and will definitely return?
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