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The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Loyalty program engagement is on the decline , and active use of loyalty programs is decreasing by 2-3 percent per year. The WWDC keynote?

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How Ecommerce Discounts Hurt Customer Loyalty

Optimizely

Have you heard of a little event called Black Friday? It may be part of a clearance event, but it feels like overkill. With the right strategy, you can drive true customer loyalty. . The post How Ecommerce Discounts Hurt Customer Loyalty appeared first on Zaius. Cyber Monday ring a bell?

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Why an Active Brand Community is the Key to Customer Loyalty

Retail TouchPoints

If you’re able to forge that kind of relationship, you can turn a regular customer into a brand evangelist who will sing your praises to their friends and family. The top two activities consumers value for building community with a brand are joining online groups (34%) and attending in-person events (32%).

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Inflation Pressure Tests Customer Loyalty, Spotlights Price

Retail TouchPoints

For many consumers, this means tighter budgets for upcoming spending events and making tough choices on non-essential expenditures. As shoppers place more emphasis on price, we are seeing inevitable erosion around brand loyalty. Brand names still talk ,but deals shout “Hey, over here!”

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How to Boost Customer Loyalty With an On-Brand Post-Purchase Experience

lateshipment

Keep your customers in the know of their parcel’s status and stay connected with them even in the post-purchase, order delivery phase. Meaningfully engage with them regarding any delivery exception such as delays to build trust and increase customer loyalty. Branded Customer Notifications. It’s that simple!

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How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales

BigCommerce

That’s what we’ll cover today, teaching you how to Implement a customer loyalty program that works for your brand. We’ll cover: What an ecommerce customer loyalty program is. The various components involved in building out a customer loyalty program. What is a Customer Loyalty Program?

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Post-Purchase Experience: Building brand trust and customer loyalty

Fabric

A positive post-purchase experience is crucial for customer loyalty and retention, brand trust, and positive word-of-mouth. Post purchase communications : may entail recommendations, promotions, rewards, loyalty program enrollment, customer referrals, or other incentives to build customer loyalty.