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How to Promote Your Small Business

Wiser

Starting and running a small business is one of the most rewarding experiences that anyone can have. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. Why Are Promotions Important For Small Businesses?

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Rethinking the Retail Environment Through Food-and-Beverage Design Concepts

Retail TouchPoints

The retail industry has experienced a great deal of change over the last 2½ years with the accelerated growth of online sales, the introduction of new safety protocols, the expansion of experiential retail concepts and the integration of new technologies. The retail storefront is no longer about just leaving with goods in hand.

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Small Businesses Win Hearts: Warm Welcomes, Complimentary Samples and Exclusive Birthday Discounts Elevate the Shopping and Customer Experience

365 Retail

A comprehensive survey by Tyl by NatWest offers a deep dive into the changing relationship between consumers and retailers, examining the factors that attract shoppers to both small boutiques and large commercial outlets. On the other end of the spectrum, small businesses seem to have cracked the code to consumer hearts.

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How to Build Loyalty on Small Business Saturday

Smile.io

Small Business Saturday is November 26th and holiday sales are in full swing across retail stores and ecommerce sites. Black Friday and Cyber Monday may be the main stars of the upcoming retail events, but Small Business Saturday is becoming just as popular. Be where your customers are.

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Top 10 Customer Loyalty Programs of 2023

Smile.io

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

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NRF 2021: High-Level Insights from Lowe’s, Chewy, Alibaba and Wayfair

Retail TouchPoints

Necessity forced the National Retail Federation Big Show from the physical world into the virtual one, but its reputation for insightful presentations from retail industry leaders drew a significant “crowd” despite the change of venue. Following is just a small sampling of highlights from Chapter One’s 100 sessions.

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33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

Being such, she had access to trade events and new products the average parent doesn’t get to sneak peak. It was at one of these events that Shari realized something vital: people like her were being invited to these events to help these brands sell more. And Shari was pretty sure she could sell more anyway –– beyond a blog.