article thumbnail

Why an Active Brand Community is the Key to Customer Loyalty

Retail TouchPoints

It proves this by holding in-person pop-up events across the UK, where its audience can exercise alongside Gymshark influencers and trainers. The brand also partners with Whitney Simmons and other fitness influencers who align with Gymshark’s values to promote new product launches. Gymshark wants its audience to live an active lifestyle.

article thumbnail

An Beginner’s Guide To Creating A Customer Loyalty Program In 2020

Ecommerce Platforms

And most of all, a simplified formula to help you measure your loyalty program's overall perfomance. . So let's get started… What’s the point of having a customer loyalty program? . Optimizing the users' experience might prove to be a labor-intensive exercise especially for a beginner in the retail business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Exercising Personalization with Dynamic Yield

Dynamic Yield

Exercising Personalization for Real Results with Decathlon Currently available on demand About the Talk: This year’s CX1 WORLD once again brought together the leading CX champions to share their expertise in customer experience and customer loyalty to the virtual stage.

article thumbnail

Are we Wasting Time Mining Data for Customer Preferences? 

Retail TouchPoints

The traditional argument for customizing a purchase experience goes like this. Customer loyalty improves when retailers use customer preference data to customize a buying experience. learning mode, exercise mode, etc.) Their overwhelming behavior: they get into modes. help them maximize their impact (e.g.,

Customer 272
article thumbnail

Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers

Retail TouchPoints

While capabilities vary, the benefits are clear: according to research from Deloitte Digital , brands that excel at personalization are 48% more likely to exceed their revenue goals, and 71% more likely to report improved customer loyalty, than their low-maturity peers.

Customer 274
article thumbnail

30 Ways to Become a More Successful Entrepreneur

Kissmetrics

My favorite tip for managing fear as an entrepreneur is to do confidence-building exercises. Instead of selling to your potential customers, deliver. When your company delivers a great product or service, you’ll build customer loyalty faster than you can say, “successful entrepreneur.”.

Books 364
article thumbnail

Can Modern CRM be the Lifeline Retail is Looking for?

Retail TouchPoints

Burger King’s Whopper customers were offered a unique discount — they could purchase the chain’s signature burger for just one cent if they ordered it from the parking lot of a McDonald’s outlet. This is a top-down exercise requiring senior buy-in. Rewards include shopping bonuses and entries for shopping spree sweepstakes.

Retail 165