Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers
Retail TouchPoints
JULY 22, 2024
While capabilities vary, the benefits are clear: according to research from Deloitte Digital , brands that excel at personalization are 48% more likely to exceed their revenue goals, and 71% more likely to report improved customer loyalty, than their low-maturity peers.
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