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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Should you do first, last, or multi-touch attribution? How do you measure multiple channels? How should you weight your attribution? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. You have to measure multiple channels. So what should you do?

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How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

BigCommerce

This guide will walk you through exactly how to: Actively use Facebook for customer service and support. Actively use text for customer service and support. How to combine big data + human charm to get the best of both worlds (and beat your competition). What is Multi-Channel Ecommerce Customer Service?

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How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Shopify is ideal for this purpose as well because it has partners like Channelize.io, a plug-in that enables live shopping and video streams as well as multi-streaming of live shopping shows on Facebook, Twitch and YouTube, which makes it really easy to get this strategy off the ground.

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Best 20 Multi-Channel Listing Software: Boost Your Online Presence

Algopix

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play.

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11 Proven Hacks to Keep Your Customers Buying More

Kissmetrics

To do that, you must understand the customer journey and optimize it for positive customer experiences (CX) at every step. If you can keep your customers happy, they’ll keep coming back for more. How do you do that? Design an Effective Customer Loyalty Program. Define the rules of your loyalty program.

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. I wanted to: See how they did over Cyber Five – obviously! Omni-Channel Management. Customer Lifetime Value & Referral Programs. how to build a community of buyers).

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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Kissmetrics

What About CAC Per Marketing Channel? Knowing the CAC for each of your marketing channels is what most marketers want to know. If you know which channels have the lowest CAC, you know where to double down on your marketing spend. For example, how much did you spend on Google Adwords and Facebook advertising ?

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