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How to Promote Your Small Business

Wiser

Starting and running a small business is one of the most rewarding experiences that anyone can have. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. Why Are Promotions Important For Small Businesses?

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers , and 76% of shoppers are frustrated when retailers don’t offer personalization.

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How Conversational Commerce Will Fill the Cookie Void

Retail TouchPoints

75% of marketers worldwide use this data tool to reach consumers with ads they think you’ll like, based on your browsing habits and the information you’ve shared with that particular website. In addition, it allows brands to act more as advisors than salespeople, which helps build trust and long-term customer loyalty.

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eCommerce Content Marketing: Here's What's New

Groove

By automating customer service and offering personalized upselling, many brands are taking advantage of AI interactions with customers. When you use AI to create personalized content that considers the overarching pain points of your avatar, you're able to efficiently and effectively offer the information they need.

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Best Merchant Services

Kissmetrics

Flat-rate processing is a simple solution for small businesses, but interchange pricing is generally more affordable. Some merchant services even offer consulting, customer loyalty features, and invoicing tools. Flagship Merchant Services – The Best For Great Customer Service.

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4 Ways Businesses Can Use Shipping to Reduce Cart Abandonment

Retail TouchPoints

Consumers are spending more money online than they do in brick-and-mortar stores, particularly during the busy holiday season. But these same online shoppers do something else that all retailers hate: They fill up carts without making a purchase. By far one of the biggest misconceptions for many retailers revolves around free shipping.

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The Complete BetterCommerce Review (Oct 2021)

Ecommerce Platforms

Large scale enterprises are in the same competing space as midsize and small businesses and this makes the competition a lot more difficult to overcome. The eCommerce service is an omnichannel commerce platform that provides the power of large-scale businesses to mid-size brands. PIM (Product Information Management).