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Harnessing the huge marketing potential of subscription services

365 Retail

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. So what does 2022 hold for the subscriptions market? billion by 2025.

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Unpacking subscriptions: The gift that keeps on giving all year round

365 Retail

Enter the rise of the subscription box. As a result, subscription box delivery services rose significantly during the pandemic. According to Barclaycard’s latest research , Brits have become “a nation of super subscribers,” with a typical seven subscription services per household. Hello again, and again and again.

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Retail Auto-Replenishment: the Pros and Cons

GetElastic

In Forbes magazine , Ashwin Ramasamy, Co-Founder of PipeCandy dissects the tech based predictions for retail in 2019 with interesting results: “Nearly 40% of consumers who use subscription services cancel their subscriptions within a year of subscribing as the novelty wears out.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

This enables it to offer same day delivery direct to both stores, and directly to its customers. According to Supply Chain World magazine , the company also is developing direct-to-consumer channels in several European markets. Instead, you want to build up your email subscriptions to get traffic that way instead.

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Feeling Lucky? Using Gamification to get Customers Involved

UpSellIt

PCH, as it’s often referred to, started in a time when many consumers subscribed to magazines via house calls from door-to-door salesmen. Mertz’s idea seems simple enough today; instead of sending out sales-people, he simply started selling subscriptions by mail. Rewards programs are a great way to create returning customers.

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2023 Ecommerce Fulfillment Statistics: What the Data Tells Us

Ecommerce Platforms

EFulfilment Service ) If a purchase doesn’t arrive within 2 days of a delivery date most customers will avoid shopping with the same company again Excellent and reliable shipping experiences are an important factor in preserving customer loyalty, and reducing churn. QZ ) Amazon sells around 1.6

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An In-depth Guide on Creating an Ecommerce Business Plan in 2020

Ecommerce Platforms

Before jumping into any emailing tool, you need to have these specifications in your mind; Choose one that automates your customers' subscription notifications. Gives you access to incredible CRM( Customer Relationship Management) tools. Customer Loyalty Program. Subscription services.

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