Retail TouchPoints

JUNE 21, 2023

Parents and caregivers are always on the lookout for activities to keep their kids engaged during the summer months, and Michaels has tapped into this need — and not coincidentally, creating new opportunities to build customer loyalty — through Camp Creatology.

Customer Loyalty 272

Customer Loyalty Customer Arts Omnichannel 272

Groove

NOVEMBER 7, 2024

Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. This type of marketing focuses on ensuring consistency regardless of where a customer interacts with the business.

Multichannel 383

Multichannel Omnichannel eCommerce Channel 383

Forrester eCommerce

NOVEMBER 12, 2020

This holiday season, maintaining (and tapping into) your customers’ loyalty has never been more critical. As you plan for holiday shopping – and the inevitable returns that will follow in January – loyalty marketers must: Show, not tell.

Gifts 485

Gifts Customer Loyalty Customer Marketing 485

Retail TouchPoints

JANUARY 6, 2025

Building Resilience for the Future The complexity of navigating the return of tariffs underscores the importance of adopting proactive strategies that strengthen supply chain networks and foster deeper customer loyalty. Nearshoring production can reduce logistical risks and tariffs.

Retail 278

Retail Supplies Apparel Customer Loyalty 278

Retail TouchPoints

JULY 6, 2023

In the realm of sustainability, big-name retail companies have taken the lead in marketing their eco-friendly endeavors, capitalizing on these opportunities to expand their green loyalty program initiatives. Tausif Khiani leads Capgemini ’s Hospitality Industry Portfolio.

Customer Loyalty 272

Customer Loyalty Customer Retail Financial Services 272

Retail TouchPoints

JANUARY 1, 2025

A positive post-purchase experience is crucial for customer loyalty and retention, brand trust and positive word-of-mouth. It encompasses the period after the purchase is made, extending from order confirmation to product delivery and beyond.

Management 320

Management Shipping Costs Reference Retail 320

Retail TouchPoints

DECEMBER 24, 2024

For decades, household name brands have topped the consumer market. Theyve dominated shelf space at retailers around the world while owning consumer mindshare thanks to massive marketing budgets, established reputations and widespread recognition.

lightspeed 278

lightspeed Consumer Customer Loyalty Operations 278

Kissmetrics

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. You can see why natural language generation is attractive to marketers. How Does Natural Language Generation Affect Digital Marketing?

Marketing 362

Marketing SEO eCommerce Telecommunications 362

Groove

MARCH 24, 2021

HubSpot has three primary features: the Marketing Hub, Sales Hub and Service Hub. In this blog, we're covering all things related to content marketing, which can be accessed through HubSpot's Marketing Hub ? HubSpot Content Marketing: What Is It? Email Marketing.

Marketing 341

Marketing Social Media Blog Customer Loyalty 341

365 Retail

FEBRUARY 9, 2025

In the competitive landscape of retail, fostering customer loyalty is essential for long-term success. Loyal customers provide a reliable revenue stream and contribute to brand growth by acting as ambassadors, sharing positive experiences through word-of-mouth and online reviews.

Customer Loyalty 52

Customer Loyalty Customer Retail Social Media 52

Retail TouchPoints

APRIL 7, 2022

Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer. She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy.

Marketing 306

Marketing Customer Loyalty Customer Experience Supplies 306

Groove

JULY 26, 2024

Managing customer churn and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. The reality is both of these elements can be defining KPIs for your business and a critical intersection for organizations looking to improve customer loyalty.

Customer Loyalty 195

Customer Loyalty Customer Point of Sale Accessories 195

Forrester eCommerce

OCTOBER 23, 2020

B2C marketing in 2021 will take a decided turn toward retention and localization. Read on to discover how B2C marketers will adjust in the face of a post-pandemic world.

B2C 403

B2C Marketing Customer Loyalty Customer 403

Retail TouchPoints

JUNE 2, 2022

It’s a need that extends beyond our social behaviors into our purchasing decisions — nearly one-quarter of consumers identify a strong sense of community as the main driver of loyalty to their favorite brands. Human beings need community.

Customer Loyalty 278

Customer Loyalty Customer Events Consumer 278

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

Marketing 290

Marketing Customer Loyalty Omnichannel eCommerce 290

Forrester eCommerce

FEBRUARY 13, 2024

I regularly have discussions with clients who want to create a loyalty program.

Customer Loyalty 259

Customer Loyalty Customer B2C Consumer 259

Retail TouchPoints

DECEMBER 4, 2024

When Edward and Judy Kwon founded Calpak 35 years ago, they modernized the luggage and travel goods sector by investing in innovative design and marketing. We’ve done events where customers have come up to me because I host all our livestreams. I see their name every week, and am so excited to finally see them in-person,” Shin said.

Travel 296

Travel Retail Demo Customer 296

Retail TouchPoints

JANUARY 13, 2025

By improving the shopping experience on the front end whether through generative AI, AR/VR technologies or optimized product syndication they can drastically reduce the volume of returns, preserve their margins and enhance customer loyalty.

Retail 298

Retail BigCommerce B2C Channel 298

Kissmetrics

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. They may wonder: is this the same brand?

Social Media 331

Social Media Marketing Information Other 331

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

Kissmetrics

SEPTEMBER 17, 2021

Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great. Automated Direct Messaging (ADM) can be used for various purposes such as customer service, account management, and marketing campaigns.

Marketing 359

Marketing Social Media Customer Loyalty Other 359

Retail TouchPoints

JUNE 13, 2024

With customers increasingly returning to in-store shopping, grocery stores are now in a prime position to reclaim and expand their share of the alcohol market. This shift represents more than just filling an empty space; it’s an opportunity for grocery stores to redefine and elevate how alcohol is marketed and sold.

Food and Beverages 269

Food and Beverages Marketing Mobile Customer Loyalty 269

Retail TouchPoints

MARCH 10, 2025

Every step of the way, he has provided the industry with timely and thought-provoking content, educating the market through works like Building the Customer Specific Retail Enterprise ; Customer Intelligence ; and Retail in the Age of I. In those cases, you have to let the value of the technology speak for itself, he said.

Retail 200

Retail Technology Customer Loyalty Books 200

Forrester eCommerce

NOVEMBER 28, 2023

Use our tips to help your email programs will perform better and grow your long-term customer loyalty this holiday season.

Customer 259

Customer Customer Loyalty Marketing B2C 259

Retail TouchPoints

JANUARY 30, 2025

As we move into 2025 and reflect on the learnings of the 2024 holiday season, customer loyalty and the risks of losing it are at the top of every business leader’s mind. Speed, consistent uptime and outstanding UX have emerged as non-negotiable elements for survival in todays fast-paced market.

Customer Experience 256

Customer Experience Technology Customer Loyalty B2B 256

Retail TouchPoints

NOVEMBER 6, 2024

Nearly two-fifths of shoppers were deterred from purchasing from the same brand again after their packages were stolen, illustrating the long-term impact on customer loyalty. Sam Jarvis is the CEO and Founder of HubBox , a market leader in ecommerce software for local pickup. Retailers are caught in a difficult position.

Fulfillment 274

Fulfillment Shipping Costs Magento Consumer 274

Retail TouchPoints

SEPTEMBER 3, 2021

In every organization, marketing plays an important role in defining, socializing and managing the customer experience (CX). However, the relationship between the customer experience and the marketing teams is often disconnected. Unity Point #1: Marketing Sets Expectations, and CX Delivers.

Marketing 306

Marketing Customer Social Media Customer Experience 306

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers. It’s becoming a media strategy conversation,” Redniss noted.

Marketing 279

Marketing Consumer Information Customer Retention 279

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

BigCommerce

JUNE 2, 2020

Referrals are nothing new to the world. Back in the day, villagers would tell their neighbors about the best cobbler…

Marketing 388

Marketing eCommerce Customer Loyalty eCommerce Marketing 388

Groove

JULY 16, 2024

Whether you're a digital marketing pro or an eCommerce business owner who is constantly working to get your name in front of your target market, it's important to stay on top of the ever-changing trends in the content marketing arena. AI and Automation AI has caused major waves in content marketing eCommerce strategy.

Payment Services 195

Payment Services eCommerce Marketing Payments 195

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy. In this blog, we will explore proven customer retention strategies that retail businesses can implement to boost customer loyalty and long-term success.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Optimizely

NOVEMBER 5, 2020

By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable. In this article, we’re going to look at how customer loyalty data can help you increase engagement, personalize messages, acquire new customers, and drive traffic to your sites.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

Retail TouchPoints

JULY 31, 2024

We believe Etsy Insider can become an important lever in turning our strong brand affinity into customer loyalty,” said Simona Shakin, VP, Product and Retention Marketing at Etsy in a blog post. The program will be funded by Etsy and through a planned membership fee, with no cost to Etsy sellers. “We

Shipping Costs 289

Shipping Costs Customer Loyalty Gifts Shipping 289

Retail TouchPoints

NOVEMBER 14, 2022

But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Research finds the global market size for AI in retail is expected to grow drastically, from $4.84 This can help improve customer loyalty and help you stand out from competitors.

Customer Loyalty 360

Customer Loyalty Operations Improvements Customer Experience 360

Retail TouchPoints

MARCH 8, 2024

where he was one of the first 50 employees, and he’ll be responsible for driving a holistic customer experience using consumer insights, marketing, loyalty and promotions. Lidl also named Miguel Paradela as its new EVP of Purchasing and Chief Commercial Officer; Tod Seiling as VP of Fresh; and Michael Chao as Head of Marketing.

Customer 278

Customer Customer Loyalty Customer Experience Marketing 278

Optimizely

OCTOBER 22, 2020

Loyalty programs have come a long way since Betty Crocker first introduced its box top coupons in 1929, ushering in a new era of modern customer loyalty. Today, brands no longer have to be retail icons or superpowers to be able to launch loyalty programs.

Payments 367

Payments Customer Loyalty Customer Retention Payment Services 367