Remove Customer Loyalty Remove Marketing Remove Omnichannel
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Omnichannel vs. Multichannel eCommerce: Key Differences to Know

Groove

Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. Understanding omnichannel vs. multichannel eCommerce, however, can be vital to determining the optimal strategy for your business.

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Mastering eCommerce Email List Growth: A Comprehensive Guide

Groove

Since the beginning of eCommerce, email marketing has been one of the most effective ways to reach customers, and this is still true even in today's crowded digital landscape. However, the biggest key to successful email marketing for eCommerce is building an email subscriber baseand this is often easier said than done.

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Note to Retailers: How to Maximize the Post-Purchase Experience With a Modern Order Management System

Retail TouchPoints

A positive post-purchase experience is crucial for customer loyalty and retention, brand trust and positive word-of-mouth. Jay Topper is Chief Customer Officer for fabric, Inc. , a modern, modular and API-first enterprise ecommerce and omnichannel OMS platform company.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

But winning (and keeping) customersloyalty is no longer confined to programs and points. As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Despite their investments, there are a few gaps and opportunities for improvement.

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Michaels’ Camp Creatology: Driving Customer Loyalty with Creativity and Convenience

Retail TouchPoints

Parents and caregivers are always on the lookout for activities to keep their kids engaged during the summer months, and Michaels has tapped into this need — and not coincidentally, creating new opportunities to build customer loyalty — through Camp Creatology.

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Conversational Commerce is the Key to a Seamless Omnichannel Experience

Retail TouchPoints

By enabling customers to message in-store associates while they shop online, conversational commerce gives customers an enhanced customer service experience and the confidence they need to buy online. Customer service is an integral part of the omnichannel experience equation that should not be forgotten or neglected.

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Curbing the $890 Billion Return Problem: Proactive Solutions for Retailers

Retail TouchPoints

Providers like Threekit are paving the way with virtual showrooms, which allow customers to make better-informed decisions before buying, ultimately decreasing return rates. This can be particularly impactful for furniture retailers as large cargo and returns can be extremely costly. Optimizing product descriptions across channels.

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