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Shopify Email Marketing Strategies: Using Campaigns & Automation to Grow Your Business

Groove

For Shopify merchants , email marketing presents one of the best ways to engage with customers and drive sales. However, Shopify email marketing isn't quite as simple as sending the occasional ad or promotion to your list. Post-purchase follow-up emails can include thank-yous, product recommendations, or cross-selling offers.

Shopify 354
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Best Customer Loyalty Programs: Our Favorite

Groove

Managing customer turnover and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. Best Customer Loyalty Programs: Smile.io. BigCommerce reports that it costs 5x less to retain an existing customer than it does to gain a new one.

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Mastering eCommerce Email List Growth: A Comprehensive Guide

Groove

Since the beginning of eCommerce, email marketing has been one of the most effective ways to reach customers, and this is still true even in today's crowded digital landscape. However, the biggest key to successful email marketing for eCommerce is building an email subscriber baseand this is often easier said than done.

eCommerce 317
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

But winning (and keeping) customersloyalty is no longer confined to programs and points. As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Despite their investments, there are a few gaps and opportunities for improvement.

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Note to Retailers: How to Maximize the Post-Purchase Experience With a Modern Order Management System

Retail TouchPoints

A positive post-purchase experience is crucial for customer loyalty and retention, brand trust and positive word-of-mouth. It encompasses the period after the purchase is made, extending from order confirmation to product delivery and beyond.

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Balancing Privacy and Personalization: The Key to Customer Loyalty 

Retail TouchPoints

Strong data protection vision and strategy, brought to life in clear practices, create a sense of trust and enhance customer loyalty. With increased personalization becoming more important to consumers, how can you strike the right balance between creating a bespoke experience and respecting your customers’ right to privacy?

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Meet Zam: Your Marketing Assistant

Optimizely

If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. With the help of Zam, you can truly know your customers better and delight them with every interaction. Assisting marketers at every turn. Let’s look at how.