Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. The bad news is that marketers waste 37 to 95 percent of their marketing budget.

Marketing 363

Marketing Document Channel Social Media 363

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. Email Marketing Strategy Tips. Delighting Customers.

Marketing 289

Marketing Social Media Customer Loyalty Shopping Carts 289

Retail TouchPoints

AUGUST 15, 2022

But winning (and keeping) customers’ loyalty is no longer confined to programs and points. As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Despite their investments, there are a few gaps and opportunities for improvement.

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy. In this blog, we will explore proven customer retention strategies that retail businesses can implement to boost customer loyalty and long-term success.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Retail TouchPoints

MAY 25, 2022

Strong data protection vision and strategy, brought to life in clear practices, create a sense of trust and enhance customer loyalty. With increased personalization becoming more important to consumers, how can you strike the right balance between creating a bespoke experience and respecting your customers’ right to privacy?

Customer Loyalty 316

Customer Loyalty Customer Consumer Gifts 316

Retail TouchPoints

DECEMBER 24, 2024

For decades, household name brands have topped the consumer market. Theyve dominated shelf space at retailers around the world while owning consumer mindshare thanks to massive marketing budgets, established reputations and widespread recognition. All of that is changing.

lightspeed 278

lightspeed Consumer Customer Loyalty Operations 278

Retail TouchPoints

JANUARY 1, 2025

A positive post-purchase experience is crucial for customer loyalty and retention, brand trust and positive word-of-mouth. Jay Topper is Chief Customer Officer for fabric, Inc. , While there, Topper oversaw the companys Digital First strategy, end to end data and technology, customer service and the global supply chain.

Management 320

Management Shipping Costs Reference Retail 320

Retail TouchPoints

NOVEMBER 14, 2022

But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Research finds the global market size for AI in retail is expected to grow drastically, from $4.84 This can help improve customer loyalty and help you stand out from competitors.

Customer Loyalty 360

Customer Loyalty Operations Improvements Customer Experience 360

Retail TouchPoints

JANUARY 13, 2025

While this underscores the inevitability of returns, it also highlights the need for retailers to refine their digital strategies. Beyond Technology: Practical Steps to Curb Returns In addition to embracing cutting-edge technology, retailers should refine their return policies and pricing strategies to encourage thoughtful purchasing.

Retail 298

Retail BigCommerce B2C Channel 298

Retail TouchPoints

APRIL 10, 2024

But there is a way forward, a balance that allows for costs to be recovered and keeps base customers happy and loyal. Balancing Costs and Customer Loyalty Most customers have been more than forgiving and mostly understanding toward their favorite brands and retailers, while maybe just a little annoyed.

Customer Loyalty 264

Customer Loyalty Payment Services Customer Consumer 264

Retail TouchPoints

JULY 6, 2023

To keep up with this rising demand, brands need to align themselves with green practices, especially as more consumers today are basing their purchase decisions and brand loyalty on company values. Consequently, these sectors lag behind and grapple with incorporating loyalty programs into their overarching sustainability strategies.

Customer Loyalty 272

Customer Loyalty Customer Retail Financial Services 272

Groove

MARCH 24, 2021

Elevate your HubSpot eCommerce strategy by utilizing all the tools and features that the platform has to offer. HubSpot has three primary features: the Marketing Hub, Sales Hub and Service Hub. In this blog, we're covering all things related to content marketing, which can be accessed through HubSpot's Marketing Hub ?

Marketing 341

Marketing Social Media Blog Customer Loyalty 341

RETAIL MANAGEMENT SOFTWARE

DECEMBER 2, 2024

Digital transformation has emerged as a necessity for businesses to stay competitive and thrive in the modern market. It involves integrating digital tools and processes across all aspects of the business, from product development and marketing to sales and customer service.

Payment Services 110

Payment Services Retail Mobile POS 110

Retail TouchPoints

APRIL 7, 2022

Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer. She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy.

Marketing 306

Marketing Customer Loyalty Customer Experience Supplies 306

Retail TouchPoints

MAY 8, 2024

Pitié walked through key takeaways from the report and how these data points should influence brands’ ecommerce strategies moving forward. Jean-Christophe Pitié: If brands want any chance at customer loyalty, they need to fix what’s broken. Pitié: Ultimately, your best acquisition strategy is a retention strategy.

Merchant Services 277

Merchant Services eCommerce Channel Mobile 277

Retail TouchPoints

FEBRUARY 17, 2021

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. Reward Your Most Loyal Customers.

Customer Data 292

Customer Data Marketing Customer POS 292

Retail TouchPoints

JUNE 26, 2024

Cost of goods is increasing whereas consumer confidence is decreasing, so businesses need to rethink their marketing strategy and drive incremental gains. Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue. Conversely, overstocked items can eat into profits.

eCommerce 264

eCommerce Customer Loyalty Marketing Fashion 264

Kissmetrics

SEPTEMBER 30, 2020

Due to the competitive digital landscape , business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days. Having a carefully drafted digital strategy. Plus, a result-driven approach serves as the basis of digital strategy, which can be very beneficial for your company.

Social Media 265

Social Media SEO Marketing Technology 265

BigCommerce

JUNE 13, 2017

It also means your customer lifetime value is low (which decreases how much you will be willing to spend on advertising –– and thus will limit your ad visibility). Growing your customer lifetime value and building long term customer loyalty takes time, though. It must be part of your overall business strategy.

Shipping Costs 417

Shipping Costs Customer Customer Loyalty Social Media 417

Kissmetrics

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. Create a Cohesive Brand Voice.

Social Media 331

Social Media Marketing Information Other 331

365 Retail

FEBRUARY 9, 2025

In the competitive landscape of retail, fostering customer loyalty is essential for long-term success. Loyal customers provide a reliable revenue stream and contribute to brand growth by acting as ambassadors, sharing positive experiences through word-of-mouth and online reviews.

Customer Loyalty 52

Customer Loyalty Customer Retail Social Media 52

BigCommerce

JULY 25, 2017

Below are 33 of the ecommerce strategies –– which are really just stories –– that have inspired me, from 12 of some of my favorite brands (innovating their way to crazy success). Video is a major part of his ecommerce strategy. Ecommerce Strategies from BombTech Golf. Ecommerce Strategies from Spearmint LOVE.

Shipping Costs 419

Shipping Costs eCommerce BigCommerce B2B 419

Forrester eCommerce

FEBRUARY 13, 2024

But when we dig deeper into their approach, their answers to critical questions often indicate that the client hasn’t fully considered the implications of a program: Many brands jump into a structured loyalty program (the tactic) before they have defined the strategy […]

Customer Loyalty 259

Customer Loyalty Customer B2C Consumer 259

Retail TouchPoints

JUNE 29, 2022

You and your team will want to revisit your brand strategy to ensure you are well positioned. Maintaining the standards your brand has set is always key but, by putting your stressed-out customers first in their moment of both difficulty and stretched loyalties, you can emerge stronger than ever.

Customer Loyalty 243

Customer Loyalty Customer Consumer Events 243

BigCommerce

MARCH 23, 2017

Whether you are looking to increase brand awareness, drive net new traffic or retarget and drive customer loyalty and AOV , Google and Facebook have myriad advertising options available. According to a CPC Strategy study , optimized Google Shopping campaigns in Q4 2016 averages a 542% ROAS. Visibility isn’t cheap. Learn More.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Kissmetrics

SEPTEMBER 17, 2021

Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great. Strategy #2: Schedule Posts in Advance. Strategy #3: Automate Direct Messaging Responses. Imagine you’re getting story mentions.

Marketing 359

Marketing Social Media Customer Loyalty Other 359

Groove

JULY 26, 2024

Managing customer churn and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. The reality is both of these elements can be defining KPIs for your business and a critical intersection for organizations looking to improve customer loyalty.

Customer Loyalty 195

Customer Loyalty Customer Point of Sale Accessories 195

Forrester eCommerce

JUNE 3, 2024

Brands are expanding their loyalty budgets: 65% of B2C marketing decision-makers in Forrester’s 2024 Marketing Survey said they were planning to increase their investment in relationship/loyalty marketing in 2024. Marketers must coordinate their loyalty […]

B2C 243

B2C Consumer Marketing Customer 243

BigCommerce

FEBRUARY 23, 2018

That’s what we’ll cover today, teaching you how to Implement a customer loyalty program that works for your brand. We’ll cover: What an ecommerce customer loyalty program is. The various components involved in building out a customer loyalty program. What is a Customer Loyalty Program?

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

Retail TouchPoints

DECEMBER 4, 2024

When Edward and Judy Kwon founded Calpak 35 years ago, they modernized the luggage and travel goods sector by investing in innovative design and marketing. We’ve done events where customers have come up to me because I host all our livestreams. I see their name every week, and am so excited to finally see them in-person,” Shin said.

Travel 296

Travel Retail Demo Customer 296

lateshipment

MARCH 7, 2025

In fact, it’s a proven fact that nearly 52% of all customers will go out of their way to buy from a brand they adore. That’s the secret strategy that keeps your brand top-of-mind after the sale. This is what makes customers feel valued, appreciated, and part of your brand’s family.

Shipping Costs 130

Shipping Costs Customer Retention Reference eCommerce 130

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Retail TouchPoints

AUGUST 15, 2022

Organizations that can successfully assess identity trust in online interactions will improve the customer experience, enhance their brand reputation, build customer loyalty and extend customer lifetime value. He previously held leadership positions in marketing at Experian, HireRight, 1105 Media and Prophyts.

Merchant Services 264

Merchant Services Payment Services Payments Financial Services 264

Retail TouchPoints

JUNE 13, 2024

With customers increasingly returning to in-store shopping, grocery stores are now in a prime position to reclaim and expand their share of the alcohol market. This shift represents more than just filling an empty space; it’s an opportunity for grocery stores to redefine and elevate how alcohol is marketed and sold.

Food and Beverages 269

Food and Beverages Marketing Mobile Customer Loyalty 269

Retail TouchPoints

JANUARY 30, 2025

As we move into 2025 and reflect on the learnings of the 2024 holiday season, customer loyalty and the risks of losing it are at the top of every business leader’s mind. Speed, consistent uptime and outstanding UX have emerged as non-negotiable elements for survival in todays fast-paced market.

Customer Experience 256

Customer Experience Technology Customer Loyalty B2B 256

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers.

Marketing 279

Marketing Consumer Information Customer Retention 279

Retail TouchPoints

SEPTEMBER 3, 2021

In every organization, marketing plays an important role in defining, socializing and managing the customer experience (CX). However, the relationship between the customer experience and the marketing teams is often disconnected. Unity Point #1: Marketing Sets Expectations, and CX Delivers.

Marketing 306

Marketing Customer Social Media Customer Experience 306