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Meet Zam: Your Marketing Assistant

Optimizely

We have someone you MUST meet! Zam is constantly analyzing all of your customer data and serving up predictive and prescriptive insights that — with one click — you use to interact directly with the right customers and offer the right products at the right time. Zam (like Sam, but with a ā€˜Zā€™). WATCH LIVE DEMO.

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The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of usā€” 77 percent, in fact ā€”participate in some kind of customer loyalty program. Loyalty program engagement is on the decline , and active use of loyalty programs is decreasing by 2-3 percent per year.

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How Ecommerce Personalization Can Increase Customer Loyalty and Boost Sales

Omnisend

Ecommerce personalization is the process of tailoring the content, recommendations and offers a customer sees based on their previous buying and browsing behavior, along with their demographics and personal data. An example of product recommendations from Target. Reading Time: 7 minutes. Benefits of Personalization in Ecommerce.

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Post-Purchase Experience: Building brand trust and customer loyalty

Fabric

A positive post-purchase experience is crucial for customer loyalty and retention, brand trust, and positive word-of-mouth. Post purchase communications : may entail recommendations, promotions, rewards, loyalty program enrollment, customer referrals, or other incentives to build customer loyalty.

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How NFTs Can Fight Fraud and Increase Customer Loyalty

Omnisend

Because of the way that NFTs work, they have numerous use cases for ecommerce stores, including anti-fraud, loss prevention, quality assurance, and even customer loyalty and rewards. Brands can initiate various customer loyalty and rewards programs based specifically on what customers are doing with those products.

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Email Marketing Strategy: How To Attract, Engage & Delight Subscribers

Groove

We recommend building various lists to segment subscribers based on their interests and demographics. Another great way to personalize messages for each subscriber is to remind customers when they abandoned their shopping cart and to offer product recommendations based on their past purchase history. Delighting Customers.

Marketing 269
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Klaviyo Pricing: Calculating Costs For eCommerce Brands

Groove

We recommend leveraging the tool when preparing for the holidays , as it helps to drive more online revenue with much less effort. Easily import customer data into Klaviyo, and use it to personalize your content and campaigns. Interacting uniquely with each customers helps to instill trust in your brand and build customer loyalty.

eCommerce 307