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Omnichannel vs. Multichannel eCommerce: Key Differences to Know

Groove

Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. Understanding omnichannel vs. multichannel eCommerce, however, can be vital to determining the optimal strategy for your business.

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Holiday Shopping Trends and Payments Innovations: Experience as Competitive Advantage

Retail TouchPoints

This is an opportunity to not only capture share of wallet but also build lasting customer loyalty and trust. Five Payments Innovations to Enhance Holiday Shopping Experiences As consumer expectations evolve, payments innovations create key differentiators for retailers and exceptional shopping experiences for their customers.

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Note to Retailers: How to Maximize the Post-Purchase Experience With a Modern Order Management System

Retail TouchPoints

A positive post-purchase experience is crucial for customer loyalty and retention, brand trust and positive word-of-mouth. Jay Topper is Chief Customer Officer for fabric, Inc. , a modern, modular and API-first enterprise ecommerce and omnichannel OMS platform company.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

But winning (and keeping) customersloyalty is no longer confined to programs and points. This is likely because free shipping is no longer a competitive differentiator, but rather, an omnichannel standard. Last year’s top retention tool — free shipping — fell slightly, from 64% in 2021 to 57% in 2022.

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Michaels’ Camp Creatology: Driving Customer Loyalty with Creativity and Convenience

Retail TouchPoints

Parents and caregivers are always on the lookout for activities to keep their kids engaged during the summer months, and Michaels has tapped into this need — and not coincidentally, creating new opportunities to build customer loyalty — through Camp Creatology.

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Mastering eCommerce Email List Growth: A Comprehensive Guide

Groove

Weve helped several clients set up loyalty programs. As a result, customer loyalty programs often deliver enough value that buyers are willing to provide contact information to participate. By including value-driven messaging in your email messages, you can increase your brand's appeal to eco-conscious customers.

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Conversational Commerce is the Key to a Seamless Omnichannel Experience

Retail TouchPoints

By enabling customers to message in-store associates while they shop online, conversational commerce gives customers an enhanced customer service experience and the confidence they need to buy online. Customer service is an integral part of the omnichannel experience equation that should not be forgotten or neglected.