The End of a Transaction is Just the Beginning: Fostering Engagement, Loyalty and Return Visits at Checkout
Retail TouchPoints
MAY 30, 2024
The most effective way to strengthen the customer experience is to elicit feedback. Yet, since customers are often in a rush, it can be challenging to gather valuable feedback. Fortunately, the point of sale is a great place to receive input. The first opportunity involves the loyalty program.
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